B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They agree that, more than ever before, prospects are engaging with B2B organizations through public relations efforts.

How to Build Public Relations Media List [Video]

Vertical Response

In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Connie Sung Moyle, Public Relations Manager at VerticalResponse , shows you how build an effective media list quickly and easily.

Trending Sources

Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

The art of narrative storytelling via social media marketing

Biznology

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Image via Wikipedia.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. It’s about relating, it’s about engaging.

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. A rate card is generally the way a smart blogger or online influencer says no. However, earned media outreach can be a lot like writing poetry for publication.

A tech journalist on the 5 best and worst practices of B2B PR

Biznology

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Have you tried to get the attention of a journalist lately?

Email 25

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. LT Public Relations. Publicity Club of NE.

PR 137

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

It was the most-researched post I had ever delivered to the publication and it took many hours of work. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books.

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug.

P2P 94

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Bloggers did not fall of a turnip truck.

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations.

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

A sales pitch isn’t a relationship

Biznology

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. There are many more media outlets to follow, and bloggers introduce even more complexity.

The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions

Identifying authoritative bloggers may be an essential way to grow your audience and promote your business. Do you have more tips (or signs) that guest bloggers can use to identify authoritative blogs? By Obaidul Haque, {grow} community member.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Every once in a while magic happens.

How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? It has to do with whether a blogger is. Image via Wikipedia.

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. Image via Wikipedia.

Win lifestyle influencers over with generosity and attentiveness

Biznology

Content Marketing Digital Marketing Influencer Marketing Internet Marketing Public Relations Social Media Marketing AdWords Alphabet Inc. It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead.

The harsh marketing truth about online reviews

grow - Practical Marketing Solutions

Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. ethics Internet marketing Public relations brooke ballard online reputation online reviews reputation management reviews

The secret to getting me to become your brand advocate

grow - Practical Marketing Solutions

For a blogger and a teacher, this is pure heaven! Last year a company threw a lavish dinner for a group of influential bloggers. Related Stories Should you make the leap into sponsored content? For a blogger and a teacher, this is pure heaven!

Brand 101

The slippery slope of influence marketing

grow - Practical Marketing Solutions

” Clearly, opportunities for bloggers will increase as brands recognize the benefits of aligning with people who are powerful online advocates. If brands become too exposed with too many bloggers, both parties will suffer.

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

He is a pioneering podcaster and a prolific blogger. Here is some cool data from the Keller Fay Group that shows the relative impact of “influencers” versus other people who leave recommendations: Source Keller Fay Group webinar.

10 Strategies to Battle Content Shock

grow - Practical Marketing Solutions

Sponsored content — A range of alternatives ranging from paid news placements to paying bloggers for editorial space. Related Stories Six Arguments Against Content Shock Social Media Explained.

Add For Immediate Release to your podcast queue

Biznology

76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and.

How to Handle a Crisis on Social Media

Vertical Response

At some point, every small business may have to deal with a public relations crisis. “When used correctly, social media can offer information to the public and give a positive voice to a company.” A blogger chronicled the whole thing.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. What online publications do they read?

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Can public relations help make it go mainstream ? Public Relations Alexa Internet Allo (app) Amazon Echo Artificial intelligence Best Buy Google Google Assistant Google Home Siri Speech recognitionEpisode 64 of the #FIR podcast is up.

DIY Digital PR (Online Engagement & Blogger Outreach)

Biznology

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. He also tells how to find the right online influencers, bloggers, and the social media savvy. Create a blogger-optimized news release. Photo credit: zoxcleb.

The fake news lesson for marketers: You will be a victim

Biznology

It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G).

How to Engage Bloggers Down the Long Tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Influencer marketing tools of the trade

Biznology

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc.

Trade 79

I’m an influencer, pay me more!

Biznology

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release.