Smashmouth Marketing

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In fact, our new site's press section will basically be a blog. Press sections today don't have mechanisms for people to respond to a press release, to ask questions. By making your press room a blog, you open up robust and informational conversations, not just one way messaging that ends in a vacuum.

Gartner 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In fact, our new site's press section will basically be a blog. Press sections today don’t have mechanisms for people to respond to a press release, to ask questions. By making your press room a blog, you open up robust and informational conversations, not just one way messaging that ends in a vacuum.

Gartner 100
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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We issued a press release, and we've gotten some great blog posts as well as Tweets - to both the blog posts, as well as the press release. For example, we just launched Genoo into public release. We've been in beta for a little over a year, and we just announced it. Then when they're comfortable with one of those, add another one.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We issued a press release, and we’ve gotten some great blog posts as well as Tweets – to both the blog posts, as well as the press release. For example, we just launched Genoo into public release. We’ve been in beta for a little over a year, and we just announced it. Then when they’re comfortable with one of those, add another one.