Paul Gillin

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Microsoft Down, But Hardly Out

Paul Gillin

I followed Microsoft closely for many years when I was in the technology press, visited the company every year or so and even sat down with Bill Gates for interviews a few times. Bloggers have been kicking the crap out of stack ranking since the VF article appeared, but it’s really not as bad an idea as it sounds.

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Oracle’s Updated Social Media Policy

Paul Gillin

See Policy Regarding Communications with Press and Analysts. A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. Remember that you are not an official spokesperson for Oracle. Blogging Best Practices. Reporting Misconduct.

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Oracle’s Social Media Policy

Paul Gillin

See Policy Regarding Communications with Press and Analysts. A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. Remember that you are not an official spokesperson for Oracle. Blogging Best Practices. Reporting Misconduct.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

Instead of blitzing the market with press releases following the October 28 rollout, it focused its energies on a multi-author blog , Twitter account and YouTube channel to deliver a steady stream of updates on topics that address a variety of customers ranging from designers to purchasing VPs.

BtoB 50
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The Trouble with Klout

Paul Gillin

Schwartzman pressed Berry hard on shortcomings in the Klout methodology, and her responses were a weak defense. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. In essence, Klout treats every social network the same and all interactions equally, she said.

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Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value

Paul Gillin

What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” In a press release , the company summarized its methodology this way: “DeskAlerts asked businesses around the US a single question: what would inspire you to create a corporate blog? ” Holy cow! From Russia With Love. I e-mailed Ms.