Navigate the Channel

article thumbnail

The New Market for B2B Social Influencers

Navigate the Channel

Create long form content with a well known influencer or blogger. If you have the ability to give people press passes, all the better. For instance: - If you are trying to use social media to promote a new product, have your influencers post about the product instead of trying to drive traffic through your brand to your brand.

article thumbnail

Tips on Outlets to Contact for Your Public Relations Strategies

Navigate the Channel

Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. Seek out digital-only publications and news sources (don’t forget the bloggers) and add them to your list. Think business journals, too.).