Marketing Insider Group

article thumbnail

How A Small Business Can Automate Social Media And PR

Marketing Insider Group

If you have some budget, you can hire english students, professional bloggers, etc. Step 7: Press! If you have press relationships (and you should always be working on a few in your back pocket), work with your reporters and offer them your editorial calendar and see if anything looks interesting. to write for you.

article thumbnail

Top Content Marketing Posts of The Week

Marketing Insider Group

Bump encourages bloggers to tell stories backed by original data and mold dull data sets into interesting stories. Thought leadership marketing is one of the most effective ways to establish your company, get more press exposure, attract new business opportunities and convert leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Smart CMO’s Guide to Budget-Friendly Content Marketing

Marketing Insider Group

But don’t overload your posts with keywords: Many first-time bloggers – or those without much content marketing experience – include way too many keywords in their posts. Google and other search engines can easily recognize synonyms for what you sell.

article thumbnail

The CMO’s Guide to Getting New Customers from Blogging

Marketing Insider Group

If you have no idea what your recent blog posts have been about, if your blog hasn’t been updated in several years, if you have no blog at all, or if it’s buried in your “News” tab and only used for press releases, you’re missing low-hanging fruit when it comes to marketing and getting new customers. Produce X number of blog posts this month.

article thumbnail

How Content Marketing Can Help You Earn Digital PR

Marketing Insider Group

The main method of doing this is via press releases, but interviews and features can also be used for PR purposes. Journalists may still be involved but digital PR campaigns often also involve working with bloggers, influencers, and industry experts with their own online platforms. Source: [link]. The Benefits of Digital PR.

PR 350
article thumbnail

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. Ian Cleary, Award Winning Tech Blogger on RazorSocial , @ IanCleary. Joe Pulizzi – 2016 will be the year for content marketing M&A. Imagine a content marketing and funnel optimization expert.