KoMarketing Associates

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Write a newsworthy press release and distribute it to key publishers and media outlets. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. pick up the phone and call.

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What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

For example, if building an improved presence amongst bloggers is a core strategy for content distribution, perhaps setting a specific goal for executing quality comments on reviewed blog posts (on others’ blogs) per week will help motivate the effort. Spend some time offline and make sure the computer is nowhere in sight.

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

To develop memorable B2B editorial content, the concept of storytelling must be executed—and high-level storytelling isn’t enough,” says Skyword blogger Christine Warner. Authors must incorporate anecdotes to elicit emotional responses and humanize their messages.”. So what does all of this mean? Creating content that actually gets read?

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. I’ve also seen bloggers also write a recap for their sponsor’s own blog in addition to their own, which doubles their presence as a collaborator with the brand. Live Streaming.

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3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)

KoMarketing Associates

expanding the reach of followers, fans, prospects, subscribers, press, and bloggers), 2) planning for discovery (i.e, In fact, engaging with your audience should be driving all of your content marketing efforts. Skyword/Outbrain believe doing so involves 1) growing your audience (i.e., who is the audience? why are they there?),