SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no.

Blogger 80

Blogger Outreach Media Public Relations 80

ConvertKit

DECEMBER 31, 2019

Have you ever wondered why you’re not getting the kind of conversion rates other bloggers claim to have on their landing pages? 6 top bloggers share their highest-converting landing page examples. A large segment of her audience is comprised of bloggers that want to earn an online income from affiliate marketing.

Landing Pages 107

Landing Pages Blogger Examples Digital Asset Management 107

Trade Press Services

FEBRUARY 19, 2024

Do leverage press and media exposure. Press coverage is different from contributed articles. Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others. Do attend industry conferences and conventions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

APRIL 25, 2017

Please press play on the below media player embed and enjoy the signal through the noise! Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Optinmonster

DECEMBER 21, 2023

Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit. A press kit is a set of media assets like company information, founders’ bios, images, quotes, or even news articles. These public relations (PR) firms let you publish press releases online.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Hinge Marketing

NOVEMBER 3, 2021

These opportunities offer a unique chance for you to learn and share helpful information, building up relationships in the process with current and prospective clients, partners, and press contacts. . That audience consists not only of prospective buyers but also bloggers and journalists looking for key sources.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

Hinge Marketing

MAY 28, 2014

In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. On the other hand, PR focuses on awareness, building relationships with stakeholders, and having a presence in social media and in the traditional press.

PR 48

PR Blogger Top of Funnel Planning 48

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

Outreach 140

Outreach Blogger Media Advertorials 140

seo.co

JANUARY 1, 2023

Via your blog, podcast, YouTube channel, and any other platform through which you release content, make a point of singing the praises of your suppliers, vendors, and others who you admire, whether they be bloggers, other business owners, or anyone else. Submit Press Releases. Press releases are very easy to write.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. First, it allows you to borrow the audience and the authority of the other blogger or podcast host. Most bloggers will include a link to your website if you create a guest post for them.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

ClearVoice

FEBRUARY 14, 2019

An invite came in for a press trip to the region I had lived in, in Italy. That was my first press trip, and I wrote about it for the second issue of the magazine. On a press trip to France, I traveled with a great group, one of whom was the Editor of the Napa Valley Register. I asked if I might be able to cover it.

Blogger 76

Blogger Planning Work Management Paid Search Agency 76

SmartBug Media

FEBRUARY 25, 2020

Because they are more focused on liaising with the press, their writing style is less sales-y than marketing writing tends to be. If the press announcement is that a company executive is speaking at a major industry event (INBOUND, for instance), you can interview that executive about their experience and key takeaways from the event.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Content4Demand

MAY 27, 2021

B2B surveys and research reports offer content marketers opportunities they’d be hard-pressed to find anywhere else. Share your results with journalists and bloggers who cover your industry, and you’re likely to get some valuable press coverage that positions you as a thought leader.

Paid Search Agency 104

Paid Search Agency Customer Surveys Marketing Report B2B Marketing 104

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. 2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers?

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

ClearVoice

APRIL 19, 2022

It uses different platforms, including social media, press releases, brochures, blogs, speaking engagements, and more to communicate your business’ message. PR teams are excellent at reaching out and building relationships with journalists, editors, bloggers, and social media influencers. Build relationships with influencers.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Webbiquity

JULY 30, 2020

First, ensure that you have a blog post and press release that outlines the mission and purpose of your event. Lexie Lu is a freelance designer and blogger from Williamsport, PA. Once your website is up and running, the next step is to formally announce your event. You should plan to have a few things ready before you do.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Sprout Social

JANUARY 24, 2024

Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Earned media/press mentions Earned media refers to the publicity a brand receives through organic channels, such as press coverage or media mentions, rather than through paid advertising.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Optinmonster

FEBRUARY 11, 2024

Get Bloggers to Review Your Product As I mentioned earlier, offering free accounts in exchange for reviews from influential bloggers can be another way to get the word out about your product or service. Offer competitive commissions to attract bloggers and influencers in your niche.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

seo.co

JANUARY 31, 2023

Scaling your link building to the point that you receive daily, quality inbound links from other bloggers can take years. In order to truly establish a scalable Backlinking campaign, you need to build powerful relationships with other bloggers, webmasters, marketers, business owners, and social media influencers.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

ConvertKit

MAY 12, 2021

Not even considering enormous wait times on vinyl, giving yourself 4-6 months to get your promotional assets, press list, tour, and more together is the best gift you can give yourself. Now, this is why we recommend planning your release up to six months ahead of time—because that’s how long it can take vinyl records to get pressed.

Promotion 94

Promotion Landing Pages Press Bundling 94

Buzz Marketing for Technology

OCTOBER 12, 2007

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?

Blogger 100

Blogger Copyright Buzz Privacy 100

ConvertKit

JUNE 10, 2021

Press kits have been an important element of a band's promotion since the beginning of the modern music industry. Originally, bands would hire publicists who would spend a lot of time (and a lot of postage) building physical press kits that they'd send to magazines, radio stations, TV networks, promoters, and more to showcase their artists.

Ad Building 69

Ad Building Landing Pages Press Template 69

Webbiquity

JULY 17, 2018

First, the PR team pitches media persons, bloggers and influencers daily. Help A Reporter Out (HARO) : HARO compiles a list of journalists and bloggers who want expert sources for their stories. BlogDash : BlogDash boasts of a massive network of influential bloggers looking for experts. No, press releases are not dead !).

PR 182

PR Paid Content B2B Thought Leadership B2B Marketing 182

Biznology

MAY 2, 2017

was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. Back then we called it blogger outreach and blogger engagement. Even now, it’s still a little blogger marketing.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

seo.co

OCTOBER 4, 2021

Distribute press releases locally to attract local links. Writing high-quality press releases is a great strategy to build links quickly and get some extra public attention for your business. When you go to distribute a new press release, make sure you’re targeting all the local channels. Woo the blogging community.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Write a newsworthy press release and distribute it to key publishers and media outlets. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hinge Marketing

JULY 21, 2022

Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources. Press Release.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Valasys

JANUARY 2, 2024

The more you establish connections with other sites, the more seamless it becomes to foster fruitful collaborations with reputable and renowned sites and bloggers. Instead, explore more guest blogging opportunities to get quality links, from Google searches to connecting with bloggers.

Link Building 40

Link Building Small Business Marketing Marketing Budget Effectiveness 40

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. Blogger — A free Google product, Blogger has been around since 1999 and has been credited as being a game-changer in the online publishing space. Blogger provides simplicity, easy-to-use templates, and can be linked with all of your Google accounts.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Envy

NOVEMBER 4, 2019

You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. If inbound marketing is writing the blog about the product launch, should they also be taking care of the press release? Press Releases. Event CFP.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Sharpspring

JANUARY 19, 2022

If you start doing PR for links, you will start releasing low-quality press releases in no time. Creating high-quality content that attracts links as well as reaching out to bloggers or journalists is the most powerful and perfectly legit link building method. If you are doing a PR campaign, do it for publicity, not for links.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109