B2B Marketing Traction

APRIL 26, 2012

Engage with other bloggers by commenting on their blogs and other social media. Send a press release out about your blog. Invite guest bloggers to write posts on your blog. Advertise the blog in your email signature line, newsletters, and other marketing collateral. and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

DECEMBER 30, 2013

Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Will you arrange for bloggers in your industry to write about your launch? Fourth, when it’s time to launch that new product or service, put a plan together for how you will do it.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MARCH 13, 2012

Follow other bloggers in your space and make note of what they write about. Company news and announcements – some businesses post their press releases and announcements in their blogs. What other types of content can you recommend for B2B bloggers? Explain why they should buy your service and what it is instead.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. Finally, I renamed the “Uncategorized” blog category – on Word Press that is the default – so that if I forgot to select a category I didn’t have quite as much work to correct it.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. At one blog entry per day 90% of bloggers have acquired customers, and with multiple blog entries per day 100% have gotten customers. Hubspot suggests that you take information from your Press Releases and create blog entries.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100