Page 4 of 4 Previous | Next 
  • HUBSPOT  |  THURSDAY, NOVEMBER 11, 2010
    [Blogger, Press] 5 Items to Delete From Your Blog NOW
    At HubSpot we use a separate blog for company news and have a press room for bloggers and journalists. The internet is creating "marketing junk". On the web, we essentially have “unlimited” space. If a business wants to add an extra paragraph or picture on their website, they don’t run out of space. Instead, they make the page longer. While in traditional media duration and length impact the deliverability of a message, such limitations don't exist on the Web.
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Blogger, Press] Marketing Blog Marketing Automation | Lead Generation | Email.
    Guest Blogger. News and Press. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys. Microsites. Internet Lead Capture. Lead Routing. QR Codes. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout.
  • WEBMARKETCENTRAL  |  THURSDAY, NOVEMBER 20, 2008
    [Blogger, Press] Best of 2008 (So Far) - Blogging for Business, Part 2
    5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting. by ProBlogger Blogger Darren Rowse makes the case that while writing useful and unique content is essential to blogging success, it isn't enough.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 6, 2007
    [Blogger, Press] How to Write a Strategic Marketing Plan
    micromarket,marketing and PR objectives, Marketing & PR Strategies, build credibility through PR, Marketing & PR Tactics, Online press kit, Mike Kujawski, Strategic Marketing: Eliminate the Bottom Half from RealBlogging; How to Write a Marketing Plan, BucknerMeredith blog, Louis Debrun, How to Create a Marketing Plan That Delivers Results del.icio.us
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 29, 2010
    [Blogger, Press] Did Mashable cross a line?
    The author Christina Warren was a film major and former style blogger for AOL). But with the dramatic decline of the traditional press, whatever we have left on blogs is going to become our de facto news of record. Yesterday, something happened on Mashable which illustrates one of the biggest threats to the social web, to business, and maybe even democracy. I’m really interested to see what you have to say about this incident.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 26, 2009
    [Blogger, Press] How to Create a Cool Social Media Email Signature
    Lately, you may have seen more examples that incorporate graphical elements, like this: Tom Pick Marketing & PR Executive KC Associates, LLC tom@kc-associates.com (It's difficult to match the exact appearance in Blogger; my actual Outlook signature is shown to the right.) Press Enter, then right-click and select "Insert Image." Select the image (left-click on it), press Ctrl-K, copy or type in the full URL for your social media corresponding to the button (e.g.,
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Blogger, Press] What’s the role of a content strategist?
    So after awhile, whether you’re an email marketer, blogger, or inbound marketing specialist, generating an ongoing narrative is a much more difficult proposition because you quickly run out of thought-leadership topics that can be re-spun into different angles. For example, if you’re the Wall Street Journal, you have to hit the presses every single day with content (stories) based around consistent themes and topics.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2011
    [Blogger, Press] Social Media Tips and Best Practices From PR Pro @PRSarahEvans [@Inbound Now #27]
    Press release tips. See the full transcript of the episode here: Press Release Best Practices and PR Pitching advice with Sarah Evans. The media list should contain three groups of people: traditional media, bloggers (people with an online space where they share their thoughts), and influencers/enthusiasts (active online conversationalists). Do the bloggers have Twitter accounts or Facebook Fan Pages? Press Release Tips.
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Blogger, Press] Nine Keys to a Robust Editorial Career in Social Media
    Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 29, 2009
    [Blogger, Press] Business Value of Social Networking
    101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Blogger, Press] PR needs to Focus on Conversations
    There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Blog this on Blogger. It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie!
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 1, 2007
    [Blogger, Press] Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
    Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us
  • HUBSPOT  |  MONDAY, SEPTEMBER 27, 2010
    [Blogger, Press] Top 5 Inbound Marketing Articles to Start the Week: Improve Your Pitches
    Unfortunately, when it comes to public relations , a rushed pitch is likely to end up in journalists' and bloggers' trash cans. Weekly Press Release Optimization Webinars. Find out how effective your press releases are and learn practical tips and strategies to make them even better! Sign up to join HubSpot's Director of Marketing & PR Manager live this Wednesday as they review 1-2 press releases submitted to Press Release Grader.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 26, 2009
    [Blogger, Press] Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com
    There are over 200 million blogs and 54% of bloggers post content or tweet daily. 34% of bloggers post opinions about products and brands. Learn more in our Press Release: Marketo Connects Social Media With Marketing Automation.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Blogger, Press] MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
    We issued a press release, and we've gotten some great blog posts as well as Tweets - to both the blog posts, as well as the press release. Then consider using a combination of some "warm" marketing like an email subscription with something to drive more leads, like either LinkedIn Answers, Groups, Twitter - or make friends with the bloggers that influence their target market.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 29, 2009
    [Blogger, Press] MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
    We issued a press release, and we’ve gotten some great blog posts as well as Tweets – to both the blog posts, as well as the press release. Then consider using a combination of some “warm” marketing like an email subscription with something to drive more leads, like either LinkedIn Answers, Groups, Twitter – or make friends with the bloggers that influence their target market.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] 5 Excellent Productivity Tips For Google Reader
    If you forget a keyboard shortcut, just press Shift + ‘ ? Instead star it or email it (yes, you can easily email a feed by pressing ‘ e’ ). Blogger. Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. 5 Excellent Productivity Tips For Google Reader. Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours!
  • 6SENSE  |  THURSDAY, JANUARY 7, 2016
    [Blogger, Press] How To Build a Rockstar B2B Marketing Team
    Press Relations / Analyst Relations – who knows every journalist, analyst and blogger writing or researching your space? Modern marketers are awash in new technologies, distribution channels and strategies. It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus.
  • MLT CREATIVE  |  THURSDAY, MARCH 3, 2011
    [Blogger, Press] B2B Blog Q&A: The blog's voice, mine or the business?
    Guest Post by blogger and author, Mark W. We received this great question from Josh Cantrell, a B2B blogger. So a voice does evolve and hopefully over time it will become less press release-like and more human, accessible and friendly. He's a marketing coordinator and the blogger behind Cloud 9 , a very entertaining B2B blog at Claris Networks , a cloud computing provider in Knoxville, Tenn. Mark is a regular guest blogger for MLT Creative's B2B Ideas @ Work blog.
  • WEBMARKETCENTRAL  |  WEDNESDAY, DECEMBER 9, 2009
    [Blogger, Press] Best of 2009 (So Far): Social Media Marketing, Part 3
    Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Blogger, Press] 5 Obvious Ways to Grow an Email List That You’re Ignoring
    Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. “ABC Monthly Email") and adding a simple entry box for the subscriber to enter an email address and press 'submit.'. This is a guest post written by Pam Sahota. The simplest and easiest tools and tips are sometimes also the ones that are most ignored or easily forgotten.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger, Press] Book Review: Social Media Marketing
    Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Blogger, Press] 19 New Featured Sources on the B2B Marketing Zone
    The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Time to Kill the Press Release? For those not familiar with it, the B2B Marketing Zone (a.k.a.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 19, 2010
    [Blogger, Press] Marketing observations from Europe
    I did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) When I pressed her for a reason why she couldn’t fulfill this minor request, she reluctantly complied. I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 13, 2009
    [Blogger, Press] effective marketer principle 4: take responsibility for decisions
    Marketing managers can sometimes get caught up on the creation of the plan, discussing with the team everything that will be done, the campaigns, the nice webinars, the new collateral, and the press releases but forget the important part of the marketing plan, actually the important part of any successful plan: The Three W’s (Who will do What by When)? Do you have to put out a press release after you revamp your whole website?
  • BIZNOLOGY  |  TUESDAY, JUNE 29, 2010
    [Blogger, Press] T-Mobile Curates Web Content
    So it is easier for consumers, customers, and the press to come to our product sites to get early information, and since we use RSS feeds to bring ongoing information in, you can get robust product information(demos, videos, etc.) MM: How do you deal with bloggers and other press who consistently leak product details, but get them wrong? Image by Dan_H via Flickr.
  • WRITING ON THE WEB  |  MONDAY, JULY 19, 2010
    [Blogger, Press] Content Creating Processes: Do you know too much?
    When I teach a simple thing like how to write a blog post, I’ve got slides and paragraphs that go back to the invention of the printing press! Blog this on Blogger. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Blogger, Press] Measuring the Impact of Social Media in B2B Marketing
    It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Blogger, Press] Don’t They Know Who You Are? Why Reputation Management is Crucial
    These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry.
  • HUBSPOT  |  THURSDAY, OCTOBER 28, 2010
    [Blogger, Press] Get a Head Start on Blogging by Post-Dating a Month of Content
    Companies who are producing great content at a consistent cadence usually plan for their success – whether through an editorial calendar filled by members of a team or with a single blogger who is crafting a lot of content at once and then publishing it in separate posts. Each blogging platform handles this differently, but here’s how you could do it using two tools: Blogger & HubSpot. Post Dating an Article in Blogger.
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 18, 2007
    [Blogger, Press] Book Review: The New Rules of Marketing and PR
    The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV. The section on blogging is particularly useful, even for experienced bloggers.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Blogger, Press] What Trigonometry Has to Do With Marketing?
    I had classes on those old typewriters and you had to press each key really hard. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing?
  • VIEWPOINT  |  WEDNESDAY, MARCH 2, 2011
    [Blogger, Press] A 3 Step Process to Make Social Media Produce Sales
    Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Press your marketing consultants, ad agency reps and employees to answer business questions first.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Blogger, Press] Can Influencer Marketing Be Sustainable?
    Whether it’s industry experts, bloggers, or even celebrities, many online consumers trust these influencers to expose them to compelling content, products, experiences and ideas. Think of Scott Eddy , who has built a massive social following by exposing his audience to all things travel and adventure, or Joy Cho , a lifestyle blogger who has turned her influence into a growing line of products. It’s early yet, but 2016 may turn out to be the year of the influencer.
  • MLT CREATIVE  |  TUESDAY, FEBRUARY 8, 2011
    [Blogger, Press] Ready to Elevate Your B2B Blog? I’m Ready to Write Your Next Post
    If you must have every post approved by PR, HR, legal and the janitorial staff, or if your boss is determined to use the blog as another way to post press releases, the content is probably going to end up a little bland, right? Mark Schaefer is a consultant, college educator and blogger at {grow}. Pre-Webinar Guest Blog Post by Mark Schaefer. I look at a lot of blogs each week: famous blogs, newbie blogs, personal blogs, mommy blogs, techie blogs, etc.
  • WEBMARKETCENTRAL  |  TUESDAY, DECEMBER 18, 2007
    [Blogger, Press] 4 Ways to Use Social Networking for B2B PR
    You can link names of your executives used in press releases back to their profiles on these sites. If not, you can still build awareness and credibility for your organization by commenting on existing blogs related to your industry, and/or reaching out to bloggers in your field with interesting information about your product/service (such as a white paper or report) that they may want to write about.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 24, 2010
    [Blogger, Press] Oracle’s Updated Social Media Policy
    See Policy Regarding Communications with Press and Analysts. A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. Employees who want to start a blog on sites that are sponsored by Oracle need to read this document and submit a request as specified in the New Media Handbook for Bloggers. Dated 11/22/10. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall.
  • PAUL GILLIN  |  THURSDAY, JULY 8, 2010
    [Blogger, Press] Oracle’s Social Media Policy
    See Policy Regarding Communications with Press and Analysts. A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. Employees who want to start a blog on sites that are sponsored by Oracle need to read this document and submit a request as specified in the New Media Handbook for Bloggers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 19, 2010
    [Blogger, Press] Marketing observations from Europe
    I did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) When I pressed her for a reason why she couldn’t fulfill this minor request, she reluctantly complied. I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Blogger, Press] 7 Corporate blogging blunders to avoid
    But if your blog is filled with press releases, case studies, and testimonials–and no other real content–your readers are going to tune out. Bloggers have to love writing (or at least like it a lot) to produce excellent content. Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 24, 2009
    [Blogger, Press] Content Creation Made Easy
    Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.
  • WEBMARKETCENTRAL  |  WEDNESDAY, SEPTEMBER 10, 2008
    [Blogger, Press] Using ALL the Tools of Social Media Optimization
    Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO).
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Blogger, Press] Is Content Curation an Easy Way for Content Marketers to Do More.
    Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less?
  • MLT CREATIVE  |  FRIDAY, APRIL 15, 2011
    [Blogger, Press] B2B Blog Q&A: How do I start a B2B Blog?
    Guest Post by blogger and author, Mark W. There will be no media relations, no press releases, no employee newsletters if the money doesn’t flow. What happens if key bloggers get too busy or don’t follow-through? Mark is a regular guest blogger for MLT Creative's B2B Ideas @ Work blog. Schaefer.
  • THE EFFECTIVE MARKETER  |  SUNDAY, JANUARY 25, 2009
    [Blogger, Press] effective marketer principle 7: run productive meetings
    There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Blogger, Press] B2B Lead Generation Using a Business Blog
    Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
  • AGGREGAGE  |  SUNDAY, JULY 5, 2009
    [Blogger, Press] Associations Social Media Opportunity
    Two approaches to consider: Learning Circuits Big Questions this is a monthly question - organized by a member of the association (ASTD) that asks bloggers to contribute their responses. Social Media Press Release News: Is Your Association Ready? This morning I had one of those wonderful social networking moments. I received a note that I had been accepted into the smchat ning group - a group that meets once a month for chats.
  • SNAPAPP  |  TUESDAY, NOVEMBER 15, 2011
    [Blogger, Press] How to Leverage Your Facebook Fan Page Welcome Tab
    Beyond Facebook, creative apps may generate media attention and press coverage from marketers and bloggers, which is helpful for reputation-building. For marketers, Facebook can be a powerful referrer. Believe it or not, for some publishers, like Cosmopolitan Magazine , Facebook has surpassed Google as a traffic source. At face value, one measure of a brand's social media health is its number of Facebook fans. As time passes, only a portion of new fans will remain engaged ?by
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Blogger, Press] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
    Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T. Recruit multiple bloggers Effective blogs are updated frequently.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 16, 2008
    [Blogger, Press] Gabi Reinmann: Vortrag Persönliches Wissensmanagement
    11 ansprichst: Ich denke, nicht nur Knowledge Blogger schaffen sich über die von ihnen verfolgten Blogs ihre eigene Welt. Presse. e-Denkarium. Vortrag zum persönlichen Wissensmanagement. Wie vor einigen Tagen versprochen (nämlich hier ), stelle ich nun mein Vortragsmanuskript zur Verfügung, das Grundlage meines gestrigen Vortrags in Karlsruhe beim jährlichen Symposium des Arbeitskreises Wissensmanagement war.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Blogger, Press] Connecting 2 the World: Writing forces learning
    1 comments: Blogger In Middle-earth. Being pressed in this way to write puts one in a similar position to the poet who is about to create from “the world of Thou&# (abstract thought) a tangible, explicit piece of written knowledge. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Wednesday, June 4, 2008. Writing forces learning. In reading Tony Karrers presentation handout I came across the phrase "writing forces learning".
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2008
    [Blogger, Press] B2B Marketing Thought Leadership: Tom Pick
    Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. "Here's my latest press release, please write about me" rarely works. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Blogger, Press] Customer Anthropology: The Art of Observation
    < £ Salon Bloggers & > June 15, 2006. -->. Island Press. The thoughts expressed herein are strictly those of the blogger. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. June 2006. May Jul. MADE IN CANADA. trust your instincts. < Customer Anthropology: The Art of Observation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com
    Business Bloggers |. Press Releases. Hitting The BPM Suite Spot All Bloggers. Sign In. | | Free Newsletters. Home |. Business Advice |. Professional Journals |. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services. by Topic. by Industry. by Geography. Business Credit. Business Travel. Franchising. Personal Finance. Sales & Selling. Technology. Women in Business. Careers. E-Commerce & Internet. Finance & Accounting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person
    s a huge and terrifying step to press a button and potentially allow the whole world to read your words. Posted in Guest bloggers. Guest bloggers (20). Search the BMJ. BMJ Journals. BMJ Careers. BMJ Learning. BMJ Knowledge. BMJ Group. BMJ Group blogs. Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. Subscribe to the BMJ blog feed here.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Blogger, Press] Important Lessons in Online Reputation Management From @AndyBeal [@InboundNow #24]
    Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Does the CEO have a tendency to get negative press, and you're listening for that? Andy Beal joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Andy is the founder of the popular blog Marketing Pilgrim as well as the CEO and founder of Trackur , an online social media monitoring tool.
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 11, 2010
    [Blogger, Press] Choosing an Email Marketing Software « The Effective Marketer
    Slideshare link: www.slideshare.net/dkuperman/managing-the-email-marketing-vendor-selection-process The Selection Process As the Director of Marketing, I had been pressing the company to replace our internal, archaic email system with something that was web-based (an “ESP”, or Email Service Provider, as the industry calls it) and that would reduce the time it took us to prepare, send, and evaluate email campaigns.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 12, 2009
    [Blogger, Press] Outlook Productivity Tips « The Effective Marketer
    Simply press CTRL+SHIFT+K. Instead of clicking on the “new” icon at the top, just press CTRL+N to create a new email message. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail?
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 31, 2015
    [Blogger, Press] Want Better Branded Content for Mobile? Follow Target’s Halloween Example
    To make its SitOrSquat project work, Charmin created a video clip explaining how the app works and earned kudos from Parenting magazine and a host of newspapers and bloggers. As mobile device use increases, digital marketing professionals will be continually pressed to create content that harnesses the power of mobile to nab consumer interest. Target’s recent approach to Halloween branded content could have focused entirely on spooky costumes, candy or décor.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 11, 2009
    [Blogger, Press] Best of 2008: SEO Guidance, Part 3
    The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant content for your industry increases the odds that harried journalists will find you and write about you.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 15, 2008
    [Blogger, Press] WMC Interviews: Anne Holland
    Over the past three years, I've had the honor of interviewing many brilliant marketers, including Laura Ries , bestselling author , blogger and TV personality ; Mike Schultz , president of the Wellesley Hiils Group ; and Janine Popick , co-founder and CEO of hosted email marketing platform VerticalResponse. You're not rewriting press releases or dashing off opinion columns.
  • WEBMARKETCENTRAL  |  MONDAY, JULY 30, 2007
    [Blogger, Press] Viral Marketing for B2B Lead Generation, Part 1: Viral Media
    At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. To be successful as a blogger, an individual's position in the organization or functional area is far less important than writing skills and a strong grasp of what interests customers and prospects. Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off.
  • THE EFFECTIVE MARKETER  |  MONDAY, APRIL 6, 2009
    [Blogger, Press] get hired in marketing
    You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • THE EFFECTIVE MARKETER  |  SATURDAY, JUNE 13, 2009
    [Blogger, Press] free stuff that sells. maybe.
    I’ve seen it all and my sister keeps pressing her new lead system craze on me. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Maybe.
  • AMBAL'S AMUSINGS  |  THURSDAY, APRIL 29, 2010
    [Blogger, Press] The Content Marketing Question: To Gate or Not To Gate?
    Gated content must also be compelling, quite often it solves a pressing problem. Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads?
  • AMBAL'S AMUSINGS  |  FRIDAY, DECEMBER 4, 2009
    [Blogger, Press] 11 Marketing Lessons to be Learned from Driving
    Whether or not you like it, your customers, prospects, partners, analysts, bloggers, press and competitors are watching you constantly. Bloggers might post something nasty about your service. Analyst or press might give your product a negative review. I drive my kids to all the places they need to be and tackle a zillion questions along the way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 10, 2009
    [Blogger, Press] Social Media and the Freedom to Hate
    This bleeding edge of social media ethics is a place where the law, free press, individual liberty, and civility intersect. Whether you’re a blogger, Tweeter or simply a passive reader, the opportunity to have hate pushed in your face affects us all. That’s why you’re here. : ) How do these issues impact you and your ideas about personal liberty, evolution of the traditional press, and social media? My local newspaper is a toxic cesspool. .
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 28, 2008
    [Blogger, Press] Best of 2007: Articles and Blog Posts on SEO (Part 1)
    Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”) SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success.
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 5, 2009
    [Blogger, Press] Don't They Know Who You Are? Why Reputation Management is Critical
    These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 26, 2009
    [Blogger, Press] Driving Traffic to Your Homepage All the Time May Be a Big Mistake
    Leave a Comment Previous post: 101 Tips from 50 Small Business Bloggers Next post: Are You Creating Irresistible Offers with Your Email Marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Blogger, Press] How to Save the World
    Island Press. The thoughts expressed herein are strictly those of the blogger. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. February 28, 2008. -->. Social Fluency.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Blogger, Press] 8 Steps to Build An Inbound Marketing GamePlan
    Media and blogger database as the foundation of your media relations and blogger outreach efforts. Internal publicity calendar , highlighting planned press releases, feature story pitches, editorial opportunities and associated events. The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] Personal Knowledge Management - Pollard
    < £ Salon Bloggers & > November 23, 2005. -->. Island Press. The thoughts expressed herein are strictly those of the blogger. Dave Pollards environmental philosophy, creative works, business papers and essays. November 2005. Oct Dec. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] How to Save the World - PKM An Update
    < £ Salon Bloggers & > November 23, 2005. -->. Island Press. The thoughts expressed herein are strictly those of the blogger. Dave Pollards environmental philosophy, creative works, business papers and essays. November 2005. Oct Dec. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 21, 2009
    [Blogger, Press] Why Social Media Is Not For Everyone « The Effective Marketer
    Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 10, 2010
    [Blogger, Press] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida. Powered by Blogger
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Blogger, Press] Vital statistics for B2B marketers – The case study
    Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. PR: Press releases with details of the video and links were sent out both to key journalists and via free online newswires with instant results and coverage. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b.
  • HUBSPOT  |  FRIDAY, JULY 8, 2011
    [Blogger, Press] 9 Insider PR Tips for Attracting Media Attention
    These days, not only can you attract the attention of traditional outlets including newspapers and television stations, but you can also look to bloggers and online outlets for coverage and exposure. I've been on the receiving end of quite a few press releases in my day, and I've been contacted by plenty of people who do exactly what I do now.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Blogger, Press] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. Time to Kill the Press Release? What Works - What Doesn’t , July 8, 2010 While writing a press release for a client the other day, I got to thinking about what I was doing. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [Blogger, Press] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    To address this opportunity, Alinean developed the Microsoft Infrastructure Optimization Assessment tools, which are used to diagnose customer’s most pressing capability & maturity needs, delivering a compelling 20+ page assessment report including an illumination of issues, peer comparison benchmarks, prescriptive roadmap of improvements and advice. Powered by Blogger
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Blogger, Press] Just how connected are the world’s top 5 IT services companies?
    Blogs: IBM has actively encouraged its staff to participate and interact online so the sheer number of IBM bloggers is no surprise. Visibility of social network links from global site: No links apparent but right there on the home page sits a promo for the CSC Mobile iPhone app – for viewing ‘the latest csc.com updates, including press releases, case studies, videos, events and more.’ It was a simple idea.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] PKM and the Organization - Pollard
    < £ Salon Bloggers & > September 27, 2006. -->. Island Press. The thoughts expressed herein are strictly those of the blogger. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Aug Oct. MADE IN CANADA. trust your instincts. < The PKM-Enabled Organization.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger, Press] Top 56 B2B Marketing Posts October 2010
    TNS Global Digital Life research project: guaranteed earned media and inbound success , October 11, 2010 Kantar’s TNS yesterday published a press release introducing a new report, containing a mass of data, from what the company calls “The largest ever global research project into people’s online activities and behaviour” When looking at the numbers, we might indeed. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis.
  • BIZNOLOGY  |  TUESDAY, MARCH 28, 2017
    [Blogger, Press] Healthcare needs social media influencers and influence
    For example, Dan Krueger and I, Chris Abraham , have been helping Halyard Health (née Kimbery-Clark Heathcare) engage and message patients and caregivers since 2009 when we produced a social media influencer and blogger campaign to message thousands of online influencers on the dangers of HAIs ( Healthcare-Associated Infections ) in the form of central line-associated bloodstream infections, catheter-associated urinary tract infections, and ventilator-associated pneumonia.
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Blogger, Press] Blog2Social removes all social sharing pain
    That said, if you’re just a singleton blogger and only want to share to all your profiles or have only one account-per-platform, the free version might be perfect for you. You know all the hell I go through every time I publish a blog post ? The hell I will go through after I hit submit on this post? The process I go into in great depth on If you post it will they come (to read your blog)? Well, I have it all automated now, at least over on my RNNR.us
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Blogger, Press] 62 Experts Share Their #1 Actionable SEO Technique
    Their responses cover a vast range of techniques, such as writing quality content, on-page SEO optimization, influencer marketing, guest blogging, networking, analyzing competition, outreach to bloggers, and optimizing for keywords you are already ranking for, as well as optimizing for searcher intent, for user experience, for semantically related terms, for CTR from search engines, for location, and much more. 53 Outreach to Bloggers. #54 Keyword guest blogger.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 6, 2016
    [Blogger, Press] Cyber Security and InfoSec: Top 100 Influencers and Brands
    ” Graham Penrose – Blogger at Unamused Observer; AirGap Anonymity Collective; Anonymous Chronic. The development of more sophisticated and intrusive technologies and powers, in certain cases, for use by law enforcement to counter national security threats is not the only pressing issue. Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour.
<< 1 2 3 4 >>