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  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Blogger, Press] Measuring the Impact of Social Media in B2B Marketing
    It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Blogger, Press] Don’t They Know Who You Are? Why Reputation Management is Crucial
    These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Blogger, Press] 7 Corporate blogging blunders to avoid
    But if your blog is filled with press releases, case studies, and testimonials–and no other real content–your readers are going to tune out. Bloggers have to love writing (or at least like it a lot) to produce excellent content. Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Blogger, Press] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
    Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T. Recruit multiple bloggers Effective blogs are updated frequently.
  • AGGREGAGE  |  SUNDAY, JULY 5, 2009
    [Blogger, Press] Associations Social Media Opportunity
    Two approaches to consider: Learning Circuits Big Questions this is a monthly question - organized by a member of the association (ASTD) that asks bloggers to contribute their responses. Social Media Press Release News: Is Your Association Ready? This morning I had one of those wonderful social networking moments. I received a note that I had been accepted into the smchat ning group - a group that meets once a month for chats.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2008
    [Blogger, Press] B2B Marketing Thought Leadership: Tom Pick
    Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. "Here's my latest press release, please write about me" rarely works. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility.
  • SNAPAPP  |  TUESDAY, NOVEMBER 15, 2011
    [Blogger, Press] How to Leverage Your Facebook Fan Page Welcome Tab
    Beyond Facebook, creative apps may generate media attention and press coverage from marketers and bloggers, which is helpful for reputation-building. For marketers, Facebook can be a powerful referrer. Believe it or not, for some publishers, like Cosmopolitan Magazine , Facebook has surpassed Google as a traffic source. At face value, one measure of a brand's social media health is its number of Facebook fans. As time passes, only a portion of new fans will remain engaged ?by
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Blogger, Press] Customer Anthropology: The Art of Observation
    < £ Salon Bloggers & > June 15, 2006. -->. Island Press. The thoughts expressed herein are strictly those of the blogger. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. June 2006. May Jul. MADE IN CANADA. trust your instincts. < Customer Anthropology: The Art of Observation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com
    Business Bloggers |. Press Releases. Hitting The BPM Suite Spot All Bloggers. Sign In. | | Free Newsletters. Home |. Business Advice |. Professional Journals |. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services. by Topic. by Industry. by Geography. Business Credit. Business Travel. Franchising. Personal Finance. Sales & Selling. Technology. Women in Business. Careers. E-Commerce & Internet. Finance & Accounting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person
    s a huge and terrifying step to press a button and potentially allow the whole world to read your words. Posted in Guest bloggers. Guest bloggers (20). Search the BMJ. BMJ Journals. BMJ Careers. BMJ Learning. BMJ Knowledge. BMJ Group. BMJ Group blogs. Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. Subscribe to the BMJ blog feed here.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 16, 2008
    [Blogger, Press] Gabi Reinmann: Vortrag Persönliches Wissensmanagement
    11 ansprichst: Ich denke, nicht nur Knowledge Blogger schaffen sich über die von ihnen verfolgten Blogs ihre eigene Welt. Presse. e-Denkarium. Vortrag zum persönlichen Wissensmanagement. Wie vor einigen Tagen versprochen (nämlich hier ), stelle ich nun mein Vortragsmanuskript zur Verfügung, das Grundlage meines gestrigen Vortrags in Karlsruhe beim jährlichen Symposium des Arbeitskreises Wissensmanagement war.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Blogger, Press] Connecting 2 the World: Writing forces learning
    1 comments: Blogger In Middle-earth. Being pressed in this way to write puts one in a similar position to the poet who is about to create from “the world of Thou&# (abstract thought) a tangible, explicit piece of written knowledge. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Wednesday, June 4, 2008. Writing forces learning. In reading Tony Karrers presentation handout I came across the phrase "writing forces learning".
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 11, 2010
    [Blogger, Press] Choosing an Email Marketing Software « The Effective Marketer
    Slideshare link: www.slideshare.net/dkuperman/managing-the-email-marketing-vendor-selection-process The Selection Process As the Director of Marketing, I had been pressing the company to replace our internal, archaic email system with something that was web-based (an “ESP”, or Email Service Provider, as the industry calls it) and that would reduce the time it took us to prepare, send, and evaluate email campaigns.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 24, 2009
    [Blogger, Press] Content Creation Made Easy
    Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Blogger, Press] Important Lessons in Online Reputation Management From @AndyBeal [@InboundNow #24]
    Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Does the CEO have a tendency to get negative press, and you're listening for that? Andy Beal joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Andy is the founder of the popular blog Marketing Pilgrim as well as the CEO and founder of Trackur , an online social media monitoring tool.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 31, 2015
    [Blogger, Press] Want Better Branded Content for Mobile? Follow Target’s Halloween Example
    To make its SitOrSquat project work, Charmin created a video clip explaining how the app works and earned kudos from Parenting magazine and a host of newspapers and bloggers. As mobile device use increases, digital marketing professionals will be continually pressed to create content that harnesses the power of mobile to nab consumer interest. Target’s recent approach to Halloween branded content could have focused entirely on spooky costumes, candy or décor.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 11, 2009
    [Blogger, Press] Best of 2008: SEO Guidance, Part 3
    The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant content for your industry increases the odds that harried journalists will find you and write about you.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 15, 2008
    [Blogger, Press] WMC Interviews: Anne Holland
    Over the past three years, I've had the honor of interviewing many brilliant marketers, including Laura Ries , bestselling author , blogger and TV personality ; Mike Schultz , president of the Wellesley Hiils Group ; and Janine Popick , co-founder and CEO of hosted email marketing platform VerticalResponse. You're not rewriting press releases or dashing off opinion columns.
  • WEBMARKETCENTRAL  |  MONDAY, JULY 30, 2007
    [Blogger, Press] Viral Marketing for B2B Lead Generation, Part 1: Viral Media
    At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. To be successful as a blogger, an individual's position in the organization or functional area is far less important than writing skills and a strong grasp of what interests customers and prospects. Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 12, 2009
    [Blogger, Press] Outlook Productivity Tips « The Effective Marketer
    Simply press CTRL+SHIFT+K. Instead of clicking on the “new” icon at the top, just press CTRL+N to create a new email message. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail?
  • THE EFFECTIVE MARKETER  |  MONDAY, APRIL 6, 2009
    [Blogger, Press] get hired in marketing
    You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • THE EFFECTIVE MARKETER  |  SATURDAY, JUNE 13, 2009
    [Blogger, Press] free stuff that sells. maybe.
    I’ve seen it all and my sister keeps pressing her new lead system craze on me. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Maybe.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Blogger, Press] Is Content Curation an Easy Way for Content Marketers to Do More.
    Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less?
  • AMBAL'S AMUSINGS  |  THURSDAY, APRIL 29, 2010
    [Blogger, Press] The Content Marketing Question: To Gate or Not To Gate?
    Gated content must also be compelling, quite often it solves a pressing problem. Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads?
  • AMBAL'S AMUSINGS  |  FRIDAY, DECEMBER 4, 2009
    [Blogger, Press] 11 Marketing Lessons to be Learned from Driving
    Whether or not you like it, your customers, prospects, partners, analysts, bloggers, press and competitors are watching you constantly. Bloggers might post something nasty about your service. Analyst or press might give your product a negative review. I drive my kids to all the places they need to be and tackle a zillion questions along the way.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Blogger, Press] B2B Lead Generation Using a Business Blog
    Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 28, 2008
    [Blogger, Press] Best of 2007: Articles and Blog Posts on SEO (Part 1)
    Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”) SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success.
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 5, 2009
    [Blogger, Press] Don't They Know Who You Are? Why Reputation Management is Critical
    These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Blogger, Press] How to Save the World
    Island Press. The thoughts expressed herein are strictly those of the blogger. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. February 28, 2008. -->. Social Fluency.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Blogger, Press] 8 Steps to Build An Inbound Marketing GamePlan
    Media and blogger database as the foundation of your media relations and blogger outreach efforts. Internal publicity calendar , highlighting planned press releases, feature story pitches, editorial opportunities and associated events. The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] Personal Knowledge Management - Pollard
    < £ Salon Bloggers & > November 23, 2005. -->. Island Press. The thoughts expressed herein are strictly those of the blogger. Dave Pollards environmental philosophy, creative works, business papers and essays. November 2005. Oct Dec. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] How to Save the World - PKM An Update
    < £ Salon Bloggers & > November 23, 2005. -->. Island Press. The thoughts expressed herein are strictly those of the blogger. Dave Pollards environmental philosophy, creative works, business papers and essays. November 2005. Oct Dec. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 21, 2009
    [Blogger, Press] Why Social Media Is Not For Everyone « The Effective Marketer
    Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 10, 2010
    [Blogger, Press] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida. Powered by Blogger
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 26, 2009
    [Blogger, Press] Driving Traffic to Your Homepage All the Time May Be a Big Mistake
    Leave a Comment Previous post: 101 Tips from 50 Small Business Bloggers Next post: Are You Creating Irresistible Offers with Your Email Marketing?
  • HUBSPOT  |  FRIDAY, JULY 8, 2011
    [Blogger, Press] 9 Insider PR Tips for Attracting Media Attention
    These days, not only can you attract the attention of traditional outlets including newspapers and television stations, but you can also look to bloggers and online outlets for coverage and exposure. I've been on the receiving end of quite a few press releases in my day, and I've been contacted by plenty of people who do exactly what I do now.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Blogger, Press] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. Time to Kill the Press Release? What Works - What Doesn’t , July 8, 2010 While writing a press release for a client the other day, I got to thinking about what I was doing. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] PKM and the Organization - Pollard
    < £ Salon Bloggers & > September 27, 2006. -->. Island Press. The thoughts expressed herein are strictly those of the blogger. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Aug Oct. MADE IN CANADA. trust your instincts. < The PKM-Enabled Organization.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [Blogger, Press] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    To address this opportunity, Alinean developed the Microsoft Infrastructure Optimization Assessment tools, which are used to diagnose customer’s most pressing capability & maturity needs, delivering a compelling 20+ page assessment report including an illumination of issues, peer comparison benchmarks, prescriptive roadmap of improvements and advice. Powered by Blogger
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger, Press] Top 56 B2B Marketing Posts October 2010
    TNS Global Digital Life research project: guaranteed earned media and inbound success , October 11, 2010 Kantar’s TNS yesterday published a press release introducing a new report, containing a mass of data, from what the company calls “The largest ever global research project into people’s online activities and behaviour” When looking at the numbers, we might indeed. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis.
  • BIZNOLOGY  |  TUESDAY, MARCH 28, 2017
    [Blogger, Press] Healthcare needs social media influencers and influence
    For example, Dan Krueger and I, Chris Abraham , have been helping Halyard Health (née Kimbery-Clark Heathcare) engage and message patients and caregivers since 2009 when we produced a social media influencer and blogger campaign to message thousands of online influencers on the dangers of HAIs ( Healthcare-Associated Infections ) in the form of central line-associated bloodstream infections, catheter-associated urinary tract infections, and ventilator-associated pneumonia.
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Blogger, Press] Blog2Social removes all social sharing pain
    That said, if you’re just a singleton blogger and only want to share to all your profiles or have only one account-per-platform, the free version might be perfect for you. You know all the hell I go through every time I publish a blog post ? The hell I will go through after I hit submit on this post? The process I go into in great depth on If you post it will they come (to read your blog)? Well, I have it all automated now, at least over on my RNNR.us
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 6, 2016
    [Blogger, Press] Cyber Security and InfoSec: Top 100 Influencers and Brands
    ” Graham Penrose – Blogger at Unamused Observer; AirGap Anonymity Collective; Anonymous Chronic. The development of more sophisticated and intrusive technologies and powers, in certain cases, for use by law enforcement to counter national security threats is not the only pressing issue. Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour.
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