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Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

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The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. She’s not the only person who’s raised this question. If you’re hiring a writer, you want to get the right person for the job. Career Trajectory.

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7 best link-building services for SEO performance

Martech

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. If you were looking to build links to your website about pets, you’d be better off finding a group that various pet bloggers reside in.

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Meet your community by hosting an IRL Meetup

Biznology

I’m a superfan of the No Agenda Show podcast hosted by the podfather and MTV VJ, Adam Curry , and his curmudgeonly friend and tech journalism godfather, John C. Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. The Arlington No Agenda Meetup.

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.