Best Practices for Buyer Personas, Influencer Marketing, and Demand Generation in 2020: Key Takeaways from the Digital Branding Summit
FEBRUARY 11, 2020
Buyer Personas: Your Fuel for Driving Engagement That Creates Demand. Among other key points from Ardath’s presentation: A persona is a composite sketch, so don’t worry about getting too detailed. Only create as many personas as you have the resources to address.