Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Customers want prompt, personalized communication with businesses and one in every three customers turn to social to get it. Not convinced?

Social Media 105

Social Media Stats Software Social Marketing 105

Convince & Convert

NOVEMBER 4, 2014

A carefully chosen word will mambo around your mind and, in the right context, foxtrot into your heart. In fact, some words are capable of dancing off the page and will inspire you to act immediately. The Internet is full of people that write content every day, yet many of them don’t understand that they are unintentionally killing their content.

Peer-to-peer 159

Peer-to-peer Blogger Content Advertising Agencies 159

Tomorrow People

SEPTEMBER 13, 2012

The truth of the matter was that a member of the social media agency Chrysler had hired to boost their online marketing profile had, in a fit of colossal ineptitude , tweeted by mistake; thinking he was using his personal account. Ryanair bullies a blogger. Chrysler commissions hapless marketing agency. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Vidyard

AUGUST 10, 2018

We here at Vidyard enjoy a good conference as much as the next marketer—we love hearing from leaders in our field, connecting with peers and prospects, and of course, coming home with lots of free swag. And if that wasn’t enough video expertise for you, just check out their personalized video invite ! It should be video.”

Peer-to-peer 51

Peer-to-peer Video Marketing Conference Storytelling 51

Sprout Social

MARCH 8, 2017

Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service. Grilling bloggers who write for major recipe sites. TV chef personalities (i.e. How to Identify Social Media Influencers. Grill and barbecue pit builders.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Convince & Convert

MARCH 23, 2015

During the prospect stage, your company must educate the prospects “with a more promotional touch than in the first stage… [and] teach them how to overcome their challenges,” writes blogger Valerie Levin of Oktopost. You’ve successfully converted your B2B leads into prospects. With a little push and some nurturing, you can make it happen.

Peer-to-peer 158

Peer-to-peer B2B Top of Funnel Urgency Marketing 158

BenchmarkONE

NOVEMBER 24, 2021

Though bloggers and social media celebrities certainly have large followings, it’s not so uncommon for regular people to have hundreds or thousands of followers too. There is no need to emphasize how important it is to be sincere while doing so. But, there is also a way to take advantage of such a resource. Let’s see how to improve that.

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

ConvertKit

AUGUST 7, 2020

Sharing family photos, personal updates, and fun Story polls might give you a thrill—and maybe even juice your engagement numbers for a short period—these types of content don't really help with business growth. Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. So how do you get started?

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Tony Zambito

JULY 24, 2011

  I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.  From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). Only about half of marketers try to connect content to sales. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. What makes sense instead is to judge a blog’s performance relative to its peers in the same topic area.”

PR 100

PR Blogger Tips Best Practices 100

Outgrow

DECEMBER 8, 2020

4 Discover Your Brand Personality Quiz. Through the fun marketing quiz, they tap into business’ curiosity to know their brand personality and voice. Marketing quizzes could be an excellent way of driving engagement and getting your prospects more involved. And, they have been able to achieve a lot more than just those extra leads.

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

Webbiquity

OCTOBER 14, 2014

Tell a story that keeps listeners focused on you—instead of checking email on their phones? Find the answers to those questions and more in these helpful guides from professional speakers. Some date back nearly two years, but all are still relevant and useful. How To Stand In Front Of A Room Full Of People And Tell A Stellar Story by Fast Company.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Chris Koch

JUNE 25, 2010

Two interesting posts this week on how our personalities affect our online behavior. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

ViewPoint

NOVEMBER 27, 2012

Today's guest blogger is Jeff Molander. Finding a NEW way to create MEANING in the lives of another person is a learned talent that requires practice, discipline. You’ve got to prove something to them beyond your personality or your “cool Group culture.” People don’t want to buy into passion, personality or “brand culture.”

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

Hubspot

OCTOBER 29, 2018

Most of the bloggers didn’t begin their careers in marketing either. But one skill the industry will always need and marketers constantly need to keep honing is storytelling -- neuroscience proves that it's the best way to capture people’s attention, bake information into their memories, and forge close, personal bonds.

Peer-to-peer 67

Peer-to-peer Work Management Hubspot Paid Search Agency 67

Industrial Marketing Today

APRIL 23, 2012

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will. And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

B2B Memes

NOVEMBER 23, 2011

Journalists can no longer rely on the idea of professionalism as separating them in a meaningful way from “amateur” bloggers and other kinds of citizen journalists. Journalists can no longer rely on the idea of professionalism as separating them in a meaningful way from “amateur” bloggers and other kinds of citizen journalists.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

seo.co

FEBRUARY 18, 2021

From an industry perspective, there’s a lot of peer-to-peer respect that’s generated when your practice has published content online. And while there’s nothing wrong with adopting a new dentist marketing technique to grow your practice, sometimes it pays to go back to the basics. 77 percent of internet users actively read blogs.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Hubspot

MARCH 10, 2020

This is good for bloggers who post a lot of roundups or "Best of" content — your blog could be the place millennials turn to before they begin their buyer's journey, so it's important to remember to include the necessary information they need, such as price and links to purchase. I'm a millennial. Every audience is different.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Marketing Insider Group

APRIL 30, 2013

With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

BuzzSumo

MAY 9, 2019

According to a BuzzSumo + Mantis Research report , the marketing-focused benefits B2Bs regularly see from research they undertook and published themselves include: Traffic Social shares High-profile mentions from bloggers, influencers, media, etc. Blog engagement is a fickle metric. Guesswork will NOT work. Original Research.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Writing on the Web

JANUARY 3, 2011

Get to know them as peers. Sam Briones is a writer who specializes in topics ranging from personal finance to saving money on auto insurance. This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. However, you don’t seem to be getting responses.

Tips 100

Tips Peer-to-peer Digg Domain 100

Convince & Convert

MARCH 18, 2013

He or she should have a solid handle on the ideal topics and voice that your company is going for so that he or she can evaluate guest blogger submissions and decide whether or not they’re a good fit. But if you have a large content program, you know that creating amazing content is only half the battle. Maintain Your Website.

Work Management 142

Work Management Peer-to-peer Content Paid Search Agency 142

Writing on the Web

NOVEMBER 8, 2010

I know this from personal experience. Unlike their younger peers, older adults do not require quick flash snippets of material. Something’s wrong with the way marketers are trying to reach people over 65. If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

SnapApp

JANUARY 22, 2019

Or just because your peers are doing it. More is not always better. That’s a new idea for marketers. We tend to get caught up focusing on more: More sales, more traffic, more leads. But more is not actually better. Better is better. Here’s why: Doing more and more marketing work is not better. It can get pretty exhausting. That is better.

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

Hinge Marketing

OCTOBER 17, 2019

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. And over two hundred years later, Taylor Swift added, “Ooh, you and me, we got big reputations.”

Work Management 48

Work Management Marketing Management Service Media 48

Smashmouth Marketing

JUNE 30, 2009

It is debatable whether a blogger should build some level of personal brand with off-topic content. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. The examples I used were Cold Calling and Blog Marketing. Don't overwhelm a blog topic. Keep it simple. Enough said.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

It is debatable whether a blogger should build some level of personal brand with off-topic content. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. The examples I used were Cold Calling and Blog Marketing. Don't overwhelm a blog topic. Keep it simple. Enough said.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Contently

APRIL 20, 2016

Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. It was January 27, 1987, and the New York Giants were a minute away from winning the Super Bowl. Simms was instructed to repeat “I’m going to Disney World!”

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Buzz Marketing for Technology

JUNE 27, 2008

BMJ Careers. BMJ Learning. BMJ Knowledge. BMJ Group blogs. Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. Subscribe to the BMJ blog feed here. Richard Smith: Get with Web 2.0 or become yesterdayâ??s the social webâ??has

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Hubspot

DECEMBER 20, 2018

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Key Takeaways: “Latest show” section for new content. Drag and drop page builder.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Onalytica B2B

MAY 26, 2016

Flipped learning enables students to learn new information at home, virtual field trips invite students to explore historical landmarks with ease, and innovative file sharing technologies empower students to collaborate with peers around the world. Funding for edtech companies is booming. billion of private investment in edtech companies.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Hubspot

MAY 6, 2020

When international collaboration is done poorly, you might run into frustration from colleagues, all sorts of misalignment, and a sense of personal and professional disconnection across teams. In fact, by 2022, Gartner predicts that 75% of businesses with diverse frontline decision-makers will exceed their financial targets.

Work Management 97

Work Management Tips Marketing Management Hubspot 97

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100