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What’s the Best Social Media Monitoring Tool? It Depends


Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking.

Content Curation in B2B Marketing

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. Wikis. Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.

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Using ALL the Tools of Social Media Optimization


Social Bookmarking Sites like Digg , , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts.

Strategic Guy: Three Phases of Social Media Maturation

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Thought leadership-based lead generation tactics -- such as educational Webinars -- combined with good old fashioned sales outreach must be defined and put in place.

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility. Activities like blogging, blogger outreach, PR, social networking and bookmarking, or most types of advertising aren't so easy and clean to measure.

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