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Trying GroupHigh for Blogger Outreach Campaigns


I am hereby making the jump from humans to robots for all my blogger research. When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value.

Mizuno running long tail outreach marketing case study


The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. Three outreaches.

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Earned-media micro-influencer marketing primer


Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

The Long Tail of Blogger Outreach


That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. In general, we have two weeks or less before our first outreach.

25 outreach tools that can take your business to new heights


Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp.

7 Steps to a Successful Blogger Outreach Campaign

Hinge Marketing

This process is known as “blogger outreach.” ” Simply put, blogger outreach is a combination of a PR campaign and a linkbuilding campaign. What is the secret to running a successful blogger outreach campaign? Begin outreach.

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How to Hire the Perfect Person to Run Your SEO


Will this person be expected to take you to the top spot on page 1? The national average salary for a search engine specialist ranges from $40,000 to as high as $67,000, depending on how much experience the person has and which city you’re in. Do some research and find one near you.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011


Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? do your research, do be concise) and “don’ts” (e.g.,

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17 Foolish Mistakes to Avoid as a Guest Blogger


As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

The reality of online influence and the only thing that matters

grow - Practical Marketing Solutions

I had gone from being a person who was wined and dined atop skyscrapers in Shanghai to a fumbling entrepreneur building an entirely new reputation, and an entirely new brand, from scratch. Build a helpful personal network. I used to be a big shot.

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Best Practices for Blogger Outreach


Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Follow these best practices to get the most out of your outreach efforts. Research. Make sure the bloggers you’re pitching to would actually be interested in what you’re offering. That means, do your research! Make it Personal.

The Power of 1-to-1 Blogger Outreach in Your Content Strategy

Content Standard

Blogger outreach has been identified as a crucial strategy for disseminating content through media platforms that have built-in audiences. However, many brands operate under the mentality that the only appropriate time to reach out to bloggers is during some PR push.

The results are in: An experiment in social influence

grow - Practical Marketing Solutions

What happens when a blogger asks his audience to do something beyond clicking a “like button?” Based on my own research and knowledge of the subject, I knew that there was a good chance my appeal would fall flat.

Webinar Recap: How to Use Research to Grow Your Firm

Hinge Marketing

In this week’s webinar, we discussed how to efficiently use research for professional services firms. We talked about the importance of research, how to use different types of research to meet specific needs of the firm and the typical costs associated with different research.

Blogger Outreach for PR - Worst Practices


Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it.

Persistence is fertile


So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy.

Blogger Outreach for PR: The Importance of Follow-Up


Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 92% said they personally use LinkedIn, versus 56% on Facebook.

27 (of the) Best Social PR Guides and Tips of 2014


And lest you think online brand newsrooms appeal only to traditional journalists, they are also being accessed by bloggers, tweeters, customers, potential investors, anyone who is interested in your company.” Guides to PR and Influencer Research.

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5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms.

Influencer marketing tools of the trade


So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! InkyBee — Such a powerful research tool. We’re off to the races!

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How to use influencer marketing to promote your book


I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. Influencer marketing allows authors to identify and then engage topically-relevant online influencers and bloggers.

Sponsored content and the economics of trust

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In 2015, I achieved a long-time personal goal by becoming a contributor to the publication. Last week I was reading a post from one of my favorite bloggers. I trusted this blogger but felt I had been lured into a trap. I trusted this blogger but felt I had been lured into a trap.

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Launching your social campaign with guns blazing!


When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Influencer Outreach (Earned Media).

PR and Blogging Outreach: Practical Tips


The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency.

6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics


Outreach – find bloggers who will benefit from sharing your infographic. If you’re not a big brand with a large following, you’ll get limited mileage on most of these methods without determined effort on outreach. Outreach is an unavoidable necessity.

How do you build a content strategy when a market is already littered with “experts?”

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Does it have a message based on data and consumer research? Content personality: Can you differentiate your position by the personality of the content? Is there an opportunity for influencer outreach?

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PR and Blogging Outreach: Macro Issues


When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well.

Finding and Connecting with Bloggers - 30+ Resources


A big value proposition that comes with Browse My Stuff is that it provides a great opportunity to build a relationship with bloggers in a particular field. Along the way, I’ve come to realize that there’s quite a bit to learn about how to effectively work with other bloggers. Blogger Relations: Two Approaches For PR. How to launch a successful blogger-outreach program in one day - The Viral Garden. Enough With Blogger Strategies!

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers.

Six hot trends in social influence marketing

grow - Practical Marketing Solutions

I recently met with Azeem Azhar , the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets.

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Reflections on social media power and influence

grow - Practical Marketing Solutions

How DOES a person become powerful and influential on the Internet — an alternate universe that HATES any form of authority, titles, or rules? I read books, academic research, and white papers. How do we connect influencer outreach initiatives to measurable business gains?

Best Interactive PR Articles and Blog Posts of 2009


Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies.

Your website is wearing mom jeans and shoulder pads


Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. In much the same way that I am just the right person to solve all that ails you here.

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach. He is a pioneering podcaster and a prolific blogger. Here is the problem nearly every influence outreach effort has today.

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. They’re usually more vocal than the brand advocates so that is an important part of our outreach. Our marketing team connects with people personally and directly.

A 5-Step Plan for Finding & Engaging With Influential People Online


And if you're having trouble coming up with a way to connect with them, check out this helpful guide for tips on effective outreach. Based on the keywords, I’m your average marketing blogger. Do your research. Personally, I try to aim for 10-20 a day.

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The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote


I recommend that you head over to Google Trends , Google’s Keyword Planner , HubSpot's Keywords App , and/or BuzzSumo to research what’s being searched for and shared most often. Once you’ve got a topic, it’s time to do some research. Personally, I prefer Keynote.

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19 Excellent Guides to SEO Link Building


Jason Acidre outlines a dozen tactics for non-spammy link building, such as creating your own database of premium images, conducting interviews with popular personalities (particularly helpful for new websites), reverse engineering competitors’ links, and link reclamation (i.e.,

Lurkers are the 99.989% of Social Media


Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger).