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Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value.

Mizuno running long tail outreach marketing case study

Biznology

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. Three outreaches.

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. In general, we have two weeks or less before our first outreach.

25 outreach tools that can take your business to new heights

Biznology

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp.

7 Steps to a Successful Blogger Outreach Campaign

Hinge Marketing

This process is known as “blogger outreach.” ” Simply put, blogger outreach is a combination of a PR campaign and a linkbuilding campaign. What is the secret to running a successful blogger outreach campaign? Begin outreach.

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How to Hire the Perfect Person to Run Your SEO

Act-On

Will this person be expected to take you to the top spot on page 1? The national average salary for a search engine specialist ranges from $40,000 to as high as $67,000, depending on how much experience the person has and which city you’re in. Do some research and find one near you.

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17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? do your research, do be concise) and “don’ts” (e.g.,

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Lessons from the Field – Blogger Outreach

Savvy B2B Marketing

I was tootling along my personal Twitter feed last week on Thursday evening when the following Tweet caught my eye. BrandlinkComm is not some rinky dink 2 person PR shop. Connect – Reach out to influential bloggers in your space based on your research.

The reality of online influence and the only thing that matters

grow - Practical Marketing Solutions

I had gone from being a person who was wined and dined atop skyscrapers in Shanghai to a fumbling entrepreneur building an entirely new reputation, and an entirely new brand, from scratch. Build a helpful personal network. I used to be a big shot.

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Best Practices for Blogger Outreach

Fathom

Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Follow these best practices to get the most out of your outreach efforts. Research. Make sure the bloggers you’re pitching to would actually be interested in what you’re offering. That means, do your research! Make it Personal.

The Power of 1-to-1 Blogger Outreach in Your Content Strategy

Content Standard

Blogger outreach has been identified as a crucial strategy for disseminating content through media platforms that have built-in audiences. However, many brands operate under the mentality that the only appropriate time to reach out to bloggers is during some PR push.

The results are in: An experiment in social influence

grow - Practical Marketing Solutions

What happens when a blogger asks his audience to do something beyond clicking a “like button?” Based on my own research and knowledge of the subject, I knew that there was a good chance my appeal would fall flat.

Webinar Recap: How to Use Research to Grow Your Firm

Hinge Marketing

In this week’s webinar, we discussed how to efficiently use research for professional services firms. We talked about the importance of research, how to use different types of research to meet specific needs of the firm and the typical costs associated with different research.

Blogger Outreach for PR - Worst Practices

WebMarketCentral

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it.

Persistence is fertile

Biznology

So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy.

Optimize Your Tradeshow Presence

PR Meets Marketing

Media Outreach. Research local reporters, analysts and bloggers who may be interested in meeting with your executives to learn more about your company. From the person staffing the booth to your key sales person networking the conference show floor, ensure that everyone is consistent on the key messages you want to communicate at the conference. "conference hall" by shinemy via Flickr.

Blogger Outreach for PR: The Importance of Follow-Up

WebMarketCentral

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list.

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

And lest you think online brand newsrooms appeal only to traditional journalists, they are also being accessed by bloggers, tweeters, customers, potential investors, anyone who is interested in your company.” Guides to PR and Influencer Research.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 92% said they personally use LinkedIn, versus 56% on Facebook.

Influencer marketing tools of the trade

Biznology

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! InkyBee — Such a powerful research tool. We’re off to the races!

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How to use influencer marketing to promote your book

Biznology

I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. Influencer marketing allows authors to identify and then engage topically-relevant online influencers and bloggers.

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms.

Launching your social campaign with guns blazing!

Biznology

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Influencer Outreach (Earned Media).

6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics

Hubspot

Outreach – find bloggers who will benefit from sharing your infographic. If you’re not a big brand with a large following, you’ll get limited mileage on most of these methods without determined effort on outreach. Outreach is an unavoidable necessity.

Sponsored content and the economics of trust

grow - Practical Marketing Solutions

In 2015, I achieved a long-time personal goal by becoming a contributor to the publication. Last week I was reading a post from one of my favorite bloggers. I trusted this blogger but felt I had been lured into a trap. I trusted this blogger but felt I had been lured into a trap.

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How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

Does it have a message based on data and consumer research? Content personality: Can you differentiate your position by the personality of the content? Is there an opportunity for influencer outreach?

Build 91

PR and Blogging Outreach: Practical Tips

WebMarketCentral

The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency.

PR and Blogging Outreach: Macro Issues

WebMarketCentral

When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers.

Six hot trends in social influence marketing

grow - Practical Marketing Solutions

I recently met with Azeem Azhar , the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets.

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Finding and Connecting with Bloggers - 30+ Resources

Aggregage

A big value proposition that comes with Browse My Stuff is that it provides a great opportunity to build a relationship with bloggers in a particular field. Along the way, I’ve come to realize that there’s quite a bit to learn about how to effectively work with other bloggers. Blogger Relations: Two Approaches For PR. How to launch a successful blogger-outreach program in one day - The Viral Garden. Enough With Blogger Strategies!

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

What we found is that 85 percent of all ad/marketing agencies at that time had a person or department looking after influencer outreach. He is a pioneering podcaster and a prolific blogger. Here is the problem nearly every influence outreach effort has today.

Your website is wearing mom jeans and shoulder pads

Biznology

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. In much the same way that I am just the right person to solve all that ails you here.

Reflections on social media power and influence

grow - Practical Marketing Solutions

How DOES a person become powerful and influential on the Internet — an alternate universe that HATES any form of authority, titles, or rules? I read books, academic research, and white papers. How do we connect influencer outreach initiatives to measurable business gains?

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. They’re usually more vocal than the brand advocates so that is an important part of our outreach. Our marketing team connects with people personally and directly.

Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies.