Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

Trending Sources

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Why is it working?

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. And it works.

Does corporate storytelling work? Some mega-brands say no.

grow - Practical Marketing Solutions

This was a post by blogger and entrepreneur Adam Kleinberg disagreeing with Coke’s marketing strategy. They built an internal content program patiently and organically. The post Does corporate storytelling work? By Mark Schaefer.

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Bloggers did not fall of a turnip truck.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. For Keeping Organized. Learn how it works here.).

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Earned-media micro-influencer marketing primer

Biznology

Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.”

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic.

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How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Image via CrunchBase.

8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)

Hubspot

It''s okay -- it happens to pretty much every new blogger. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Solution: Create very specific working titles.

Earned-media micro-influencer marketing master class

Biznology

Here’s the deck I delivered to the class, for your edification and general edutainment: The class was delightful because not only did I deliver the presentation but Shashi kept me there for the entire class so that we could do some practical work as well. Improve organic search?

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How to Transform Yourself Into an Agile Business Blogger

Hubspot

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work.

23 Outstanding Social PR Guides

Webbiquity

Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell. The 10 best ways to pitch a blogger by ragan.com.

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Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

Even after a decade of work, a salesperson may have a limited audience but an influencer may have the hearts of thousands or even millions of fans. Thought leader — This might be a well-known blogger who has established their position through consistently creating helpful content.

Want to Be a Better Blogger? Embrace Structure

Hubspot

It''s important to organize yourself if you want to create better content. By outlining ahead of time, you give yourself some bounds to work within. Do you work off of an outline or are you a free-spirited writer? What is the first step you take as you begin writing a blog post?

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Jeff Bullas provides 20 tips to help bloggers create a steady stream of fresh content, including creating lists, republishing infographics, curating content (kind of like this post), reporting news, analyzing research results, and reviewing tools or applications.

Twitter Opens Advertising to All: Here's How it Works

Hubspot

With those stipulations no longer in place, now even small mom and pop shops and businesses with smaller marketing budgets can leverage Twitter''s advertising platform using Twitter''s self-service platform to give their organic Twitter presence a boost. How Twitter''s Self-Service Ads Work.

Why you should consider centralizing your search keyword lists

Biznology

And bloggers , of course, need to know what words their audiences use to describe their pain points. I could tell you how that works. Its technology and expertise help the organizers run the tournament. Photo credit: Wikipedia.

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger

Hubspot

Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Alright, let me explain why you -- and anyone else in your organization (seriously, the time for excuses is over) -- has the capacity to not only blog, but to also blog like a rock star.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. I still need to work on linking to other social networks and to openID.

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.

Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Why Your PR Isn't Working (and How to Fix It)

Hubspot

And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations.

PR 39

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Twitter Opens Advertising to All U.S. Users: Here's How it Works

Hubspot

With those stipulations no longer in place, now even small mom and pop shops and businesses with smaller marketing budgets can leverage Twitter''s advertising platform using Twitter''s self-service platform to give their organic Twitter presence a boost. How Twitter''s Self-Service Ads Work.

This Innovative Co-Working Space Asks for Content, Not Money

Contently

But what if, in return for your work, you were offered a desk in a co-working space plus access to a photography studio, event space, meeting rooms, and over 20 other freelancer colleagues from a variety of disciplines? Media co-working Featured

How Marketers Can Use Evernote to Organize and Simplify Their Lives

Hubspot

I, too, have gone through my fair share of tools to organize my work, but the tool I find myself continuing to go back to is the free app, Evernote. or at least more organized. Again, you can share these resources with others on your team working on the same types of projects.

Wiki 20

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. Now, most of the folks who reach out to me looking for blogger outreach want the Google Juice more than they want the brand media mention.

Google is a lying liar that lies

Biznology

Site speed is the most important – Even if you do everything right in preparing your site for a simple Google pass-through, Google will drop you as a top-three result on Organic Search if the pass-off isn’t immediate. I’m going to get a lot of blowback for this.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

Google is about to dramatically change how search works on your phone. Blogger. Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! Literally.

Google+ on its Third Birthday

Biznology

Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. So, while I will still be associated with search results whenever they’re my work, my face will no longer draw your eye.

Google 104

Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works

B2B Lead Generation Blog

Use one of your public relations professionals or a freelance journalist to interview experts within your organization and write a blog post on their behalf. Use guest bloggers or provide content from a third-party source that’s respected in your field. . .

Reproduce all your own stuff on your professional page

Biznology

It has a beautiful personal story but it doesn’t have anything to do with blogger outreach , social media marketing , content marketing , search engine optimization , search engine marketing , influencer outreach , or online reputation management ; however, everything I write about is.

Google Authorship brings your staff out from behind your brand

Biznology

It’s all conjecture right now, although Google has historically rewarded all of us for committing more of who we are, what we do, where we go, where we work, with whom we hang, what we buy, where we live, what we write, read, watch, and how we comment as possible.

Have top influencers author your sites to appease Google search

Biznology

In my analogy, Google Hummingbird will require each website owner to find one or more social media passion-players and woo, hire, pay, or partner with them in order to get back on top of Google organic search. This resource, time, and money-expensive strategy might not work very well any more.

Sites 93

Blogger Outreach for Conference Organizers

Aggregage

In it, she discusses the ethical dilemma that faces many bloggers who are offered something free in exchange for coverage in the blog. And lots of us bloggers have faced it. But what’s striking about this example is how the conference organizer did such a poor job of reaching out to the bloggers. This is something we do a lot of as described a bit over on Search Engine Journal in Blogger Relations. What Would Work.

Blogger: Redirecting

Buzz Marketing for Technology

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