Writing on the Web

JULY 5, 2010

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web.

Ning 100

Ning Digg Buzz Blogger 100

Online Marketing Institute

AUGUST 21, 2018

Some of strategies for promoting your blog include social media marketing, email marketing, search engine optimization (SEO), along with an arsenal of other weapons in your fight towards the top of SERPs. When you write informative articles on someone else’s blog or website, you increase their readership base. The result?

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Trust : social proof, statistics, case studies, personal stories. Sharing personal stories works well here. Blog this on Blogger. Curiosity , desire , imagination.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. So to stimulate a desire for change, you must switch your writing to positive stories.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ ’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Writing on the Web

JANUARY 18, 2011

How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. Blogging Naked: Personality Is Included.

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Do you show some personality and faces of the people who work with you? Blog this on Blogger.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 24, 2010

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. Her blueprint for creating simple copy that works to market your products and services is clear.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. The first is by using conventional marketing rhetoric, which is what most professionals use. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

NOVEMBER 11, 2010

The first is an attractive personality. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. Three brand personalities come to mind: The duck.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. In order to increase your law firm’s online visibility, you have to develop content that’s conducive to backlinks.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? They create connections to their readers through their personalities. “Personality plays a huge role in a blog. Maybe I need to lighten up and add some personal stories. What do you think?

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

DECEMBER 14, 2010

The Content Marketing Institute published these results here : When 36% of marketers struggle with producing engaging content and another 21% with coming up with enough engaging content, well over half of content marketing challenges involves what to say or write. What do they write to replace the lorem ipsom ?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 8, 2011

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. Blog this on Blogger. Be authentic.

Tips 100

Tips Digg Opinions Opt-out 100

Online Marketing Institute

AUGUST 17, 2018

Takeaway: The key takeaway in Fiji Water campaign was its alignment of brand with the right personality. They chose Danielle Bernstein because she was an apt person to endorse their product and it also benefited her own personal brand which focused on maintaining a desirable physique.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Writing on the Web

DECEMBER 19, 2011

The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 1 or 2 blog posts a week. Here’s my own example.

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

FEBRUARY 10, 2011

The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own business.

Business Blogging 100

Business Blogging Business Blogger Digg 100

SendX

MAY 24, 2019

The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it. If email marketing is so great does that mean it is infallible? Start Writing Emails with a Free Trial of SendX.

Copywriting 151

Copywriting Tips Template Content 151

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. Does the same person (or team of people) write all of your blog content?

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Exo B2B

OCTOBER 16, 2020

Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. Or should we write about the experts who influence companies with their presence, their writings and now their virtual speeches and presence on the Internet? In fact, are we still talking about influencers? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed.

Digg 100

Digg Marketing Management Buzz Blogger 100

KoMarketing Associates

MARCH 7, 2013

Director of #Marketing and #Content #Strategy @SAP. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. People seem to like my writing: [link] [link].

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

MARCH 14, 2011

What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

AUGUST 2, 2010

What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? I believe this is important stuff for any professional who wants an effective online presence. Tell a story of one person.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images!

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. I absolutely love doing this, since I’m writing about leadership development , organizational change, and human behaviors. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? A deeply personal story (a tragedy, a rags-to-riches example).

Content Marketing 100

Content Marketing Digg Storytelling Content 100

BenchmarkONE

OCTOBER 15, 2018

Are you blogging with a purpose or are you just writing for the sake of getting something published? To be effective, every blog you write should have a purpose – an end goal, whether it’s to educate your readers, increase engagement, generate brand awareness or capture more leads. Forgetting who you’re writing to. The result?

Lead Scoring 60

Lead Scoring Lead Ranking Blogger Paid Search Agency 60

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? Blog this on Blogger. Blog Content: Are you personal… or all business? Writing Web Content: 5 Simple Steps for Results. What’s your true purpose? What does your company passionately believe?

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Blog this on Blogger. Don’t believe me?

Content Marketing 100

Content Marketing Digg Content Ethics 100

Optinmonster

MAY 8, 2023

Online service providers might include copywriters, web developers, graphic designers, and other digital creators. You can even sell advertising as your online business model. Bloggers like Pioneer Woman are perhaps the original online entrepreneurs. This could be eBooks, worksheets, templates, and online courses.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Writing on the Web

AUGUST 5, 2010

Or, track their brains as they go online to your website? Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons. Tell a story of one person. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100