Trending Sources

Four online marketing metrics to obsess about

grow - Practical Marketing Solutions

Like every new blogger, my dream of success meant getting a business superstar to share my content online. One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Four online marketing metrics.

Six Tips to Beat the Wintertime Blogger Blues

grow - Practical Marketing Solutions

You all know at least one Grinch… the person who always talks about how much their LIFE sucks, or how much PEOPLE suck, or how much YOU suck. Not only does your personality stink… but you do too. Let’s all make a pledge in 2015 to provide more positivity be it online or offline.

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Blogging with Personality and Tim Ferriss

Writing on the Web

How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body.

Visible Expert? Interview with Online Marketing Pioneer Bryan Eisenberg

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This video interview is with Bryan Eisenberg, a Visible Expert in online marketing.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. To find this job listing, I entered the keywords remote and marketing.

5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach.

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Showcase reviews: Online Marketing Institute. Marketing Insider Group (Content).

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7 Steps to a Successful Blogger Outreach Campaign

Hinge Marketing

There are many questions and uncertainties around incorporating guest blogging in your online marketing strategy , particularly around building backlinks to a website. This process is known as “blogger outreach.”

Three huge ideas to build your networking momentum

grow - Practical Marketing Solutions

I had to get to know Mark … I wanted to connect with him as a “big thinker” who could help me grow as a marketer, and also grow my network. Mark accepted my connection requests and a few months later asked if I wanted to meet in person in NYC.

The Blogger’s Guide to Online Marketing

The Effective Marketer

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Many bloggers go years and years without seeing readership increase or any revenue at all. I have personally been down that road more than once with blogging.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. One is personal: it talks about a real person and what he reports.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. And isn’t that the business every content marketer is in?

3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Social can be a huge advantage for search marketers.

12 Marketing Techniques to Increase Your Firm’s Visibility

Hinge Marketing

We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. If you can’t bother to find out the name of the blogger, then your message isn’t really that important. Don’t send blanket solicitations to bloggers in the same general industry.

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing built into products, allowing the code to do some of the advertising work for you.

Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Blog this on Blogger.

Content Marketing Videos: Speak to Problems First

Writing on the Web

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Blog this on Blogger.

When Business Blogging Works Too Well…

Writing on the Web

It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own business. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week.

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Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger.

Guest Blogging: How to Write a Compelling Email Offer

Writing on the Web

A very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Specifically I enjoyed your post for the busy business blogger.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Tell a story about a real person that illustrates the concepts in the article.

Content Curation: How to Become a Thought Leader

Writing on the Web

I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Blog this on Blogger. Content Marketing with Blogs: What Do You Believe? Blog Content: Are you personal… or all business?

8 Ways What You Write Will Affect Your Bottom Line

Writtent

99% of the time, the written word is the chosen medium for companies doing inbound marketing. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return!

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

People are still confusing features and benefits in their marketing messages. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. 3 Steps to Content Marketing with Blogs.

What to Include in a Content Marketing Proposal

KoMarketing Associates

New year’s resolutions are not only for personal betterment, however; they also often expand into business. From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016.

Business Blog Writing: Come on, light my fire!

Writing on the Web

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Blog this on Blogger.

3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Writing on the Web

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Do you need to be seen online? Blog this on Blogger.

Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. Every year, more and more companies are finding and vetting potential service firms online. Impact of Online Lead Generation on Growth and Profitability.

Content Marketing Tips: Find Your Online Voice

Writing on the Web

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Register to get the recording if you can’t come at 5 pm ET , plus I’ll send you handouts, a list of outsourcing resources, a marketing road map and discount coupons for services. You need a brand personality. Because it involves personal creativity.

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. But for lots of B2B bloggers, the logical connection is less important than the personal one. Savvy B2B Marketing and nursery rhymes: “ Little Bunny Foo-Foo and the Art of Being Specific.”.

Save Time Blogging: 15 Proven Productivity Hacks

Writtent

List posts are among the most popular and shareable kinds of content online. As blogger Mattis Weiler points out , the most challenging thing is to “take action consistently.” There’s a lot of ancillary work that goes on behind-the-scenes for content marketers.

Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

I’ve been spending more than 20 minutes with each person, and I’m loving it. It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Blog this on Blogger.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Content Marketing Strategy and Tactics. by Savvy B2B Marketing.