Inside a Social Media News Release
DECEMBER 6, 2011
Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. To those of you who are in Communications, you’ll recognize the structural similarity between it and a traditional News Release/Press Release.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking.
Marketing Blog Marketing Automation | Lead Generation | Email.
DECEMBER 11, 2013
Microsites. YouTube Dashboard. Guest Blogger. News and Press. YouTube. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Time to Kill the Press Release?