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8 Reasons Even YOU Can Be a Kick-Butt Business Blogger


Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Or if your job was to sell that SEO software, you'd have the knowledge to write a post like, "How to Use Search Trends to Identify New Potential Markets."

Rick Short Explains How to Turn Staff Into Prolific Bloggers

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Werent you worried about a shortage of readers and topics to write about? My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Then, he writes succinctly and effectively.

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How to create a winning strategy with crappy content

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Steve points to several examples where this is occurring and uses the Washington Post strategy of increasing their publishing rate to attract more views. And he usually writes long posts — but not too often — so I can keep up with them.

Fulfill your resolution to blog in 11 steps


More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blogger.

7 SEO Tactics Most Marketers Ignore


Write your title tags and meta descriptions as if they were ad copy. One caveat for this technique: Don’t write title and description tags for your pages that don’t accurately reflect what’s on the page. Write long form content.

7 Content Marketing Mistakes Costing You Time and Money


And there’s more of it being published every day. Here’s what the increase looks like year over year: That rate of content publishing – sometimes called content “velocity” – isn’t going to stop. Because it appears the more content we publish, the less engagement we get.

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The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content


There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You''ve seen the data -- you know that if you publish more, you''ll start to see more and more results.

Janet Thaeler & Maryanne Conlin on Influencer Marketing


and the articles that I am writing for you here are on target. For two reasons: 1) you can relate to how shitty being blogger can be, especially based on how crappy a lot of pitchers, brands, and marketers are on a day-to-day basis, especially in your INBOX.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.

6 Tips for Creating Content That Spreads Naturally


We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads.


How To Map Content To Your Conversion Funnel


For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. ” The channel features popular YouTube beauty bloggers who contribute tutorials, styling tips, hair care advice, and inspiration.

Everything You Need to Know to Dominate Local Search


Write about complementary local services. It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations for your geographic area. You can perform long-tail keyword research in Google's Keyword Tool, or if you use HubSpot software, use HubSpot’s Keyword Tool to help find variations you might not have thought of before.


How to Create a Successful Blog Strategy: A Step-by-Step Guide


It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term.

How to Get More Leads from Your B2B Blog

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The data is from the 2015 Content Preferences Survey, published by Demand Gen. Usually that means a carefully selected long-tail key word. Note that for the later phases of the buying cycle, you may want to write blog posts that summarize and link to case studies and whitepapers.

17 Brilliant Sources of Content Hiding Right Under Your Nose


And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. Ask them to write down the questions they get asked all the time, along with the answers they give. Creating content is a pain in the puppy.

Lurkers are the 99.989% of Social Media


Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

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The idea of start pages has been intriguing me for a long time. So, I would like to thank the bloggers and you too for sharing the good ideas! I read your posts and I think that it is a good idea to prepare a joint paper about start pages for life long learners! :). The XHTML editor will be the tool for writing the contents, while the content manager will be the tool for distributing those contents among the services of the "cloud". The Students' Long Tail.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


” Or that49% of B2B journalists write blogs, and 84% are on Twiter? ” 60% of shared information contains links to published content (online publications, blogs, etc.);

11 Ways to Use Content to Build Online Authority


Write and Optimize for Informational Keywords. If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Publish Case Studies.

Best Web Presence Optimization Guides and Tips of 2011


One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Marketers, we’re told, need to think like publishers. How long will people pay attention? Scott Gillum believes that tools like Blogger Dynamic Views and Flipcard have “the potential to turn over complete control of the user experience to the visitor.”

Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]


Give back to the network long before you make any ask. "Hi Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them. It’s Not Over After You Hit Publish.

Methodology: Brainstorming Awesome Business Blog Posts


I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. For some inspiration, follow along with me here as we write an optimized blog outline together. Write down these questions.

How to Overcome the 7 Most Crippling Blogging Challenges


But I can't write." It would be a bad idea for us to publish our blog on a different domain, like, because our website would not reap any SEO credit. There's nothing to write about.". I always tell people to write like they speak, and not worry about length.

How to Stop Internal Bureaucracy From Preventing Blogging Productivity


Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. For many companies, it's publishing that content. Blocker #2: Your boss wants to review everything before it's published.


5 Things Angry Birds Can Teach You About Online Content


Use this model and define a strategic order for how you publish your content online. Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at.

How You (and Rick Santorum) Can Fix a Damaged Search Reputation


Go back and optimize pages that aren't following these best practices, and don't publish another page in the future without doing so. Consistently Publish Quality, Optimized Content. Target Long- and Short-Tail Keyword Phrases.

How to Use a Blog to Increase Organic Traffic


The biggest objection I typically hear when I bring up the idea of blogging is, "what am I supposed to write about?" The answer, write about your keywords. 3) Publish and watch the results Finally, publish your post.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Way back in September (seems so long ago), I had the opportunity to speak at's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). It will take that long for them to completely decompose and go away.

10 Blogging Tactics That Increased One Business' Traffic by 300%


River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. But what were the decisions that RPS made that set themselves up as successful business bloggers ?

Best of 2007: Articles and Blog Posts on SEO (Part 1)


Here are (part one of) some of the best posts and stories devoted to SEO in 2007: 20 Hard Core SEO Tips by SEO Theory and Analysis Blog A compelling mix of indispensable (Learn how to write Who, What, Where, When, and Why in 4 paragraphs or less. SEO is dead? Balderdash!