Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. Your blog is your place to be YOU; to be a real person. Social Media.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Biznology

MARCH 15, 2016

Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. LinkedIn and Twitter has made this even easier. That’s why it’s easier to be a PR specialist than it is a generalist. They flit about the room like bumblebees collecting business cards in lieu of pollen.

Work Management 80

Work Management Blogger Burn Rate PR 80

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “MD at B2B integrated marketing firm with personal roots in PR. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content. Like this post?

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

nDash

JUNE 30, 2022

JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. ” He speaks from personal experience. Despite checking the source online, he discovered the person he was dealing with had created a false Gmail account. Vetting Sources: Bloggers and Podcast Guests.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. He takes digital PR strategies to a whole new level.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. You can also practice social selling and build the personal relationships that eventually lead to sales. If you’re a B2B brand selling to other business owners, LinkedIn is probably the best.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. They’re also applicable whether you’re posting to Twitter, LinkedIn or Snapchat. Every person or brand has a unique perspective and place in the world.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Marketing, author of PR 2.0:

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hinge Marketing

OCTOBER 17, 2019

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. Nobody wishes for PR crises and negative earned media. Metro Area.

Work Management 48

Work Management Marketing Management Service Media 48

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!) Make sure you give your new customers a personal story to share.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 4 Best Content Planning Tools.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Networking (Facebook, MySpace, LinkedIn, etc.). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. There’s potentially a role for you in any B2B enterprise, and not in doing PR or traditional marketing work, but in practicing straight journalism. Be a blogger. Be a brand. That’s your résumé now.&# Be a social-media networker.

Social Media 100

Social Media Media Lead Ranking Blogger 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

It is the marketer’s answer to the challenge they face in the Engagement Economy and it’s the ability to deliver personalized and connected messaging at scale and creating authentic relationships with your customers to drive the idea of wantedness. LinkedIn is a vast resource for nearly any job function.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Would they be able to easily find and get in touch with the right person at your company? Heck, at HubSpot, we do it, too!

PR 28

PR Social Media Media Blogger 28

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

SEPTEMBER 21, 2011

And my personal favorite: What’s in it for me ? Or improve your PR efforts? For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. You know the ones. Is anyone making any money on this?

Social Media 80

Social Media Media Wikipedia PR 80

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Statista) 80% of businesses deem personalization as essential for growth. SEMrush) The U.S.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers Are Not Reporters. Bloggers are also typically not full-time writers. It’s recognition.

Blogger 148

Blogger Outreach PR Paid Search Agency 148

Biznology

AUGUST 14, 2012

The social media lunatics have taken over the Internet asylum and unless your very own personal voice, face, story, narrative, history, resume, wins, and losses are fed into the Googlesphere, you’re vulnerable to whatever anyone cares to say about you, no matter who. You need to get in front of the storm that’s sure to come.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Paul Gillin

JULY 15, 2011

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine.

Case Studies 50

Case Studies Case Study Studies BtoB 50

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. On LinkedIn, you want to be all about business. On Facebook, show a little of your personality – the carbon-based life form behind the blog. Share this on LinkedIn.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

DECEMBER 21, 2010

Twitter, Facebook and LinkedIn groups, community sites (e.g. Traditionally, customer case studies, PR and analyst relations have filled this role. Share this on LinkedIn. It’s no longer the biggest ad budget that wins. People want to buy from companies that are smart, helpful and responsive. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. Yet he owns the first five pages of Google for his identity.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100