Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. Connect with them on LinkedIn.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.

Trending Sources

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Master LinkedIn Pulse: 7 Tips for Success. How many visuals should your LinkedIn post contain?

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Make Yourself a Blogger. 10 Examples of Highly Impactful LinkedIn Profiles.

Why aren’t you already cross-posting on LinkedIn?

Biznology

Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? If you’re already a member of LinkedIn, you’re already a Pulse writer, so get started right now (I don’t mind if you bail on this post–go git ‘em, Tiger!).

One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark.

Why Now Is The Time To Build Your Personal Brand

B2B Marketing Insider

And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. And I’ll offer tips on how to get there… Foundations of The Personal Brand. I had never spoken in public about personal branding.

Personal business lessons from 2015 and what you can learn from them

grow - Practical Marketing Solutions

Today, I want to share the most important personal business lessons from my online career in 2015. An American wanting to do biz with Germans for example should first focus on Xing, even though their preferred platform was LinkedIn. By Mars Dorian, {grow} Contributing Columnist.

Why Social Media Trumps In-Person Networking

Marketri

” This question was asked during our recent social media marketing seminar featuring guest speaker Mark Schaefer , a well-known expert blogger and social media guru. Let’s compare social media networking to in-person networking. on LinkedIn, Facebook, Google+ and Twitter.

Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information. MG: Coming up with The Blunt Bean Counter name was easy because I’m a blunt person and that’s just my style.

Earned-media micro-influencer marketing master class

Biznology

My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Most good pitches don’t require a personal relationship.

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How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. There are over 300 influencers that are writing as part of LinkedIn Influencers. LinkedIn, 604 clicks. LinkedIn

The Top 20 LinkedIn Pulse Articles of All Time

Hubspot

As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. How convenient for a blogger writing about the top Pulse articles of all time.

How to Hire the Perfect Person to Run Your SEO

Act-On

Will this person be expected to take you to the top spot on page 1? The national average salary for a search engine specialist ranges from $40,000 to as high as $67,000, depending on how much experience the person has and which city you’re in.

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Blogging with Personality and Tim Ferriss

Writing on the Web

How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body.

How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You

Webbiquity

Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine. Readers can now sign-up and have content from the site personalized based on their interests.

How I Easily Got 25% More Views on My LinkedIn Profile

Hubspot

Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g.,

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What Your Business Needs To Know About Google+

Modern Marketing

Google+ is aiming at Facebook, LinkedIn and Twitter users. It’s another way Google is taking full advantage of its search and personalization functionality to drive social sharing. Ford created a personal profile on Google+, but now Google wants brands to take those down.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Content updates range from personal blog posts to internationally known sources.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? That was the voice of many of my bloggers at one time or another.

The Road to the Top: Personal Branding Examples in Professional Services

Hinge Marketing

Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros.

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. Export LinkedIn Contacts. Remove LinkedIn Contacts. Change Your LinkedIn URL.

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17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. LinkedIn as a business publishing platform?

Build some social media marketing backbone you big wuss

Biznology

A lot of it is more about stress-testing you to see what kind of person you are. I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing.

3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

Today's guest blogger is Jeff Molander. In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Here is a proven system to use LinkedIn for B2B sales leads and prospecting. Also, here's how to create, manage and/or participate in a LinkedIn Group and actually get something out of it…and make sure members do too!

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The Basics of B2B Social Media Marketing Strategy

Webbiquity

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

Content Marketing Matters: What’s Your Brand Personality?

Writing on the Web

The first is an attractive personality. In other words, a company’s brand works when: They develop a distinct brand personality. They repeatedly use personality to establish associations with positive emotions. Three brand personalities come to mind: The duck.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Budding Blogger in Boulder. Email posts directly to personal, relevant connections. Another little "hack" you can try is doing some personal outreach to folks once you''ve put up a new blog post. Hey folks, welcome to the second installment of this column.

Ten ideas for the beginning blogger

grow - Practical Marketing Solutions

Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I thought I would give you the inside scoop. . My posts have become a personal reference library. 10) If you run out of ideas , go to a LinkedIn forum for your industry.

Slow and steady content-creation wins the Google Search race

Biznology

Blogging Content Marketing Search Engine Optimization Search Marketing Advertising agency Android (operating system) Facebook Google Google Search linkedin social media social media marketing Social network

The future of content marketing strategy

grow - Practical Marketing Solutions

Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America's foremost new media mogul.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

But if you have no emotional connection to me as a blogger, are you going to hire me? However, G+ is nearly unparalleled in its ability to create passionate communities of fans who rally around a cause, a subject, or a person. And of course, ultimately, LinkedIn still owns the audience.

Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Jonathan Chiriboga (Home Depot Canada) — Passionate about digital social, both from a big brand side but also the personal side and huan impacts. She is growing quickly as a blogger/independent consultant/speaker and her enthusiasm, persistence, and drive are an inspiration.

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

Michele Linn was the first guest blogger. It’s funny that nearly all of the “top bloggers” I wrote about seven years ago have moved on to other things. That’s about the same time frame I hear from a lot of other bloggers, so the lesson is, be persistent!

Three huge ideas to build your networking momentum

grow - Practical Marketing Solutions

To do this I connected with him on both Facebook and LinkedIn. Mark accepted my connection requests and a few months later asked if I wanted to meet in person in NYC. And each involved the human element of a face to tip from a peripheral connection to a direct and personal gain.

The ultimate list of 20 worthy social media rants

grow - Practical Marketing Solutions

Faux outrage on Facebook — I hate it when people try to be more outraged about some social issue than the next person as a way to stand out. Personal social mediaBy Mark Schaefer. I always urge people to bring their own story into their social media content.

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