The Human Approach to Link Building Outreach
JUNE 20, 2013
To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting.
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.
Lead your customers to your best online content: here’s how
APRIL 7, 2017
Get an internal linking strategy. Good blog content has links to other content that your audience may find relevant to the topic you’re covering. Here are some tips to help you with your internal linking strategy. Get an external linking strategy.
Three Ways to Build Links in the Age of Google Penguin
AUGUST 6, 2012
Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. The good news is linking appears to be every bit as important as it has ever been. Also, if you start with high-quality, shareable content, you will have an easier time garnering links to it. So my advice on building links focuses only on what Penguin will not punish you for: 1.
Should guest blogging still be part of your SEO strategy?
JANUARY 31, 2014
Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Guest blogging, when done well, isn’t only about links. (Photo credit: Wikipedia).
Are Broken Links Ruining the SEO Authority of Your Site?
SEPTEMBER 4, 2012
When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Internal linking from one page of your site to another is important for usability purposes. For example, if you operate a blog and want to link to a reference that you used within the post.
Don’t Be a Burden: 4 Steps to Great Guest Blog Posts
MAY 23, 2013
Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. Post the link on your own social media accounts and those of your business.
Link Building and Mobile SEO in 2017
MARCH 3, 2017
Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. What does link building really mean in 2017? Link building tactics to avoid in 2017.
19 Excellent Guides to SEO Link Building
SEPTEMBER 16, 2014
Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone.
23 Expert SEO Link Building Guides and Tools
MARCH 19, 2013
In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?
18 (of the) Best SEO Link Building Guides of 2011
APRIL 16, 2012
Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links?
Defining Link Metrics that Impact SEO Link Building Development
APRIL 30, 2012
The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies. Link Building Search Engine Marketing Blog
Microsites and SEO: Why B2B Link Building Matters
MAY 26, 2016
GetApp’s quarterly report is more than a helpful market resource, it’s also an equal opportunity for the brand itself to form authentic partnerships, tap into new audiences, and build links for SEO. Called Out: Why Link Building Campaigns Matter for B2B.
Link-Building Best Practices for Targeting a UK Audience
JANUARY 23, 2013
Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website. So if you want your site to rank well on google.co.uk, generating inbound links from sites on a.co.uk
A Newbie’s Guide to Link Building
JULY 25, 2013
We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text.
Effective Link Building Secrets: Guest Blogging
EMagine B2B Blog
APRIL 30, 2013
You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster than it will take you to build the reputation of your own blog.
10 Simple SEO Basics for Better Rankings
NOVEMBER 19, 2015
In this example, the blogger could have probably written a better ALT tag than “read.”. Whether it’s a simple poll or a multi-page online assessment ([link] interactive content captures people attention and keeps them on your site. 5) Link your webpages to each other.
Link Building Strategy: How to Get First Links for Your New Blog
JULY 24, 2013
Building links is frowned upon, but you still need links to rank well. So what kind of link building strategy can you use to get the high-quality links you need without incurring the wrath of the Google gods? And why will they want to link to it?
Nine More Expert Guides to Local SEO
AUGUST 19, 2013
It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company), prospective employees, investors and others are. What are the best ways to build local links?
Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
JANUARY 22, 2014
And there are absolutely some fantastic, high-quality guest bloggers out there.I just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging.
The 8 Best Link-Building Tactics to Boost Off-Page SEO
NOVEMBER 29, 2011
In search engine optimization , inbound links are a marketer's most powerful asset. But while link-building is critical, it's also tricky, considering giving an inbound link is the decision of the website linking to you, which isn't something you have complete control over.
How to Use Guest Blogging for Effective Link Building
OCTOBER 12, 2011
Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion.
7 Steps to Becoming a Great Guest Blogger
JUNE 19, 2013
There are many reasons to try to become a guest blogger: Increase online visibility, drive traffic, build credibility, and most importantly, establish thought leadership. … Read the rest The post 7 Steps to Becoming a Great Guest Blogger appeared first on Fathom.
100+ Blog Directories and RSS Sites for Promoting Your Blog
OCTOBER 25, 2010
The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. link]. link]. Over time, the top source of traffic for most blogs is search.
Guidelines for Getting Awesome Guest Blog Posts
FEBRUARY 5, 2014
Bringing guest bloggers on board is a great way to diversify the content on your site and introduce your product or business to a new audience. “Guest bloggers can boost profits by growing the exposure of your brand,” says link-building specialist Matt Zajechowski.
Best Practices for Blogger Outreach
APRIL 15, 2014
Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Make sure the bloggers you’re pitching to would actually be interested in what you’re offering. Tools like Technorati and Alltop make it easy to find the top bloggers relevant to your industry. As I said before, blogger outreach isn’t “one size fits all.”
How to Become a Stellar Guest Blogger
JANUARY 4, 2011
Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. Your approach and professionalism is very important if you want to gain the attention of busy bloggers!
Feed the beast: 7 practical tips to improve your blog’s search ranking
grow - Practical Marketing Solutions
SEPTEMBER 19, 2013
Promote Your Content through Blogger Outreach. Blogger outreach is the process of reaching out to relevant bloggers in your niche to let them know about the amazing content you have written. Blogger outreach is not about sending mass emails to hundreds of bloggers.
SEO Optimization - 3 Steps to Success
JULY 14, 2009
Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 3) Get links to these pages. (1) Type the following into the Gooogle search box: “cache:[link] without any spaces ( click here for an example ). You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. 3) Get links. The link text should be the same as the selected keywords.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
If you want to shorten that time frame, take a look at these traffic-building tactics. Guerrilla idea: What if you republished some content as a Kindle book and included links to other content on your site in the Kindle book? Do some careful link building.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
What’s most important–on-page optimization, link building, or technical SEO? Then you need to internally link effectively”) among other topics. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.
Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
MAY 14, 2013
In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8%
Nofollow Tags: What They Are and Why They Matter
FEBRUARY 19, 2016
Have you ever heard web experts or SEOs talk about nofollow links? The nofollow link makes that possible by telling a search engine that a link does not have value. That’s content that exists only to give context for advertising, or a link. Many types of link spam exist.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. How to Use Social Influencers to Build Your Brand by Inc. Blogger Outreach: Persistence is Fertile by FeedBlitz.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
How to build a robust content program by iMedia Connection. ” Though the post goes a bit over the top in spots (“link building as a direct SEO tactic is completely dead”—not quite true), Jason’s overall points regarding the SEO value of social media are spot on.