Biznology

The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

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The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.

Lead your customers to your best online content: here’s how

Biznology

Get an internal linking strategy. Good blog content has links to other content that your audience may find relevant to the topic you’re covering. Here are some tips to help you with your internal linking strategy. Get an external linking strategy.

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The Law of Large Numbers is the digital marketer’s friend

Biznology

Why would it be any different when it comes to blogger and influencer outreach marketing? The strategy here is to cajole, seduce, and woo between one and twenty-five blogger-journalists to report and write on your behalf and in their favor. Photo credit: Jenn Durfey.

Should guest blogging still be part of your SEO strategy?

Biznology

Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Guest blogging, when done well, isn’t only about links. (Photo credit: Wikipedia).

Are Broken Links Ruining the SEO Authority of Your Site?

Biznology

When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Internal linking from one page of your site to another is important for usability purposes. For example, if you operate a blog and want to link to a reference that you used within the post.

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Don’t Be a Burden: 4 Steps to Great Guest Blog Posts

Biznology

Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. Post the link on your own social media accounts and those of your business.

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone.

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. What does link building really mean in 2017? Link building tactics to avoid in 2017.

23 Expert SEO Link Building Guides and Tools

Webbiquity

In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links?

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies. Link Building Search Engine Marketing Blog

Microsites and SEO: Why B2B Link Building Matters

Kapost

GetApp’s quarterly report is more than a helpful market resource, it’s also an equal opportunity for the brand itself to form authentic partnerships, tap into new audiences, and build links for SEO. Called Out: Why Link Building Campaigns Matter for B2B.

Link-Building Best Practices for Targeting a UK Audience

Hubspot

Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website. So if you want your site to rank well on google.co.uk, generating inbound links from sites on a.co.uk

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text.

10 Simple SEO Basics for Better Rankings

Act-On

In this example, the blogger could have probably written a better ALT tag than “read.”. Whether it’s a simple poll or a multi-page online assessment ([link] interactive content captures people attention and keeps them on your site. 5) Link your webpages to each other.

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Nine More Expert Guides to Local SEO

Webbiquity

It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company), prospective employees, investors and others are. What are the best ways to build local links?

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Effective Link Building Secrets: Guest Blogging

EMagine B2B Blog

You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster than it will take you to build the reputation of your own blog.

Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

And there are absolutely some fantastic, high-quality guest bloggers out there.I just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging.

4 Link Building Best Practices For B2B Marketers

KoMarketing Associates

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. For the foreseeable future, being able to build high quality links that point back to your site is going to be a in-demand skill. Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ).

The 8 Best Link-Building Tactics to Boost Off-Page SEO

Hubspot

In search engine optimization , inbound links are a marketer's most powerful asset. But while link-building is critical, it's also tricky, considering giving an inbound link is the decision of the website linking to you, which isn't something you have complete control over.

How to Use Guest Blogging for Effective Link Building

Hubspot

Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion.

7 Steps to Becoming a Great Guest Blogger

Fathom

There are many reasons to try to become a guest blogger: Increase online visibility, drive traffic, build credibility, and most importantly, establish thought leadership. … Read the rest The post 7 Steps to Becoming a Great Guest Blogger appeared first on Fathom.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. link]. link]. Over time, the top source of traffic for most blogs is search.

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Best Practices for Blogger Outreach

Fathom

Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Make sure the bloggers you’re pitching to would actually be interested in what you’re offering. Tools like Technorati and Alltop make it easy to find the top bloggers relevant to your industry. As I said before, blogger outreach isn’t “one size fits all.”

How to Become a Stellar Guest Blogger

delicious b2bmarketing

Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. Your approach and professionalism is very important if you want to gain the attention of busy bloggers!

17 Realistic Ways to Get More Website Traffic

Act-On

If you want to shorten that time frame, take a look at these traffic-building tactics. Guerrilla idea: What if you republished some content as a Kindle book and included links to other content on your site in the Kindle book? Do some careful link building.

SEO Optimization - 3 Steps to Success

LeadSloth

Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 3) Get links to these pages. (1) Type the following into the Gooogle search box: “cache:[link] without any spaces ( click here for an example ). You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. 3) Get links. The link text should be the same as the selected keywords.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

What’s most important–on-page optimization, link building, or technical SEO? Then you need to internally link effectively”) among other topics. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8%

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Nofollow Tags: What They Are and Why They Matter

Act-On

Have you ever heard web experts or SEOs talk about nofollow links? The nofollow link makes that possible by telling a search engine that a link does not have value. That’s content that exists only to give context for advertising, or a link. Many types of link spam exist.

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The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.

NuSpark

There’s a lot more to back linking of course. . Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on.

The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark

Commonly known as “link builders,” we use a variety of research tools to seek out high quality and authoritative websites and utilize a multitude of tactics to obtain links to your website. Link Building Strategy. What is a search engine optimization tactician.

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3 Ways to Start Earning Links

Marketing Action

Do you know the real value of links today? Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. But how do you earn better links – and more of them? Are those sites that should link to you too?

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27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. How to Use Social Influencers to Build Your Brand by Inc. Blogger Outreach: Persistence is Fertile by FeedBlitz.

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5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. Link Building becomes Relationship Building. We will be enhancing our outreach with more influential bloggers and editors. By building a robust guest blog outreach program, and being genuine, links will increase as will referral traffic. . Build a trustworthy relationship with prospects before asking for the sale please.

9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have

Hubspot

The main difference between this and a mini ebook is that you are not recycling posts from your own blog but rather linking directly to other sites. It’s important that you don’t copy and paste someone else’s content into your guide but rather just include a link back to the original article.