PR 2015: Top 100 Influencers & Brands
JULY 8, 2015
At Onalytica we have been looking closely at the transformation of PR as we know it. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. PR News.
It's Not About The Release Anymore. PR is Now Social PR.
JULY 26, 2016
was as easy as two letters: PR. The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. 2016 PR is social PR.
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. That’s typical PR, right?
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Lead with the news, not the used car.
PR and Marketing: Are Bloggers the New Journalists?
MAY 28, 2014
“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise.
The Social Media PR Battle
MARCH 6, 2013
Can PR keep up in this online social world? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? Is your business ready for this new PR battle? Image source: Elevate PR. The entire situation was a PR mess. Guest post by Megan Totka.
Why Your PR Isn't Working (and How to Fix It)
OCTOBER 18, 2013
In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate.
Learn How to Maximize Lead Generation
DECEMBER 2, 2013
And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? What are the best performing lead sources currently? (eg
Why PR Doesn't Drive Sales
DECEMBER 10, 2010
A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". Why PR Doesn't Drive Sales. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month.
B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They share seven opportunities to transform this engagement into leads: 1. A blogger may grab an image. Public Relations (PR
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
For bloggers, add a share button to posts to make it easy for others to Flip. Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. PR Daily.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Because “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust.” ” — PR Daily (PR Tools). ” — PR Daily (PR Tools).
S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
NOVEMBER 3, 2014
To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people. Given that, the inboxes and Twitter streams of most producers, editors, and bloggers alike is often a battlefield for attention and interest.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.
Is Social Media Wasted on PR Agencies?
OCTOBER 8, 2009
First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects.
PR / Media Pros Should Stand Firm on Requiring Quote Approvals
SEPTEMBER 22, 2012
The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. Quote Approvals Lower the Risk of Media Burn.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. That was the voice of many of my bloggers at one time or another.
Which Department Owns Influencer Marketing?
MARCH 23, 2017
Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Convergence: Merging Disciplines Between PR and Marketing by InNetwork. The PR Strategies SEOs Haven’t Learned by Siege Media.
I’m an influencer, pay me more!
JULY 26, 2016
Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.
The Secret Ingredient to Effective B2B Content Marketing Performance
OCTOBER 4, 2016
For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Blogger Outreach & Communications. KoMarketing has been writing about the value of content marketing for years.
All Online Digital Roads Lead to Google Plus
FEBRUARY 18, 2014
As the saying goes, “all roads lead to Rome.” Google’s almost completed their new roads project: all roads lead to Plus. Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.
Are you a content marketer or a content carnie?
grow - Practical Marketing Solutions
SEPTEMBER 23, 2012
Deluging bloggers with desperate attempts at content placement is not content marketing. Content Marketing Public relations SEO content marketing social media and PR social media and SEO
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Photo credit: Wikipedia.
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. Demographically bloggers also have higher incomes and education levels than the general population.
5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
AUGUST 23, 2012
by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. If you want to get an analyst, reporter or blogger’s attention, be sure to reach out several weeks in advance. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
Bloggers provide much of this information, supplementing the reporting and commentary of trade publications and industry analysts. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. •
Earned Media: What It Is & Why You Want More of It
NOVEMBER 10, 2015
Getting this type of engagement used to be strictly the job of PR pros. It generates leads. How you measure it depends on your goals, whether you’re seeking to drive traffic to your blogs and website, increase your search engine rankings, or generate leads.
Are you prepared to deal with social media backlash?
grow - Practical Marketing Solutions
FEBRUARY 5, 2012
My friend Shonali Burke , truly an authority on non-profit PR and web strategy, analyzed this development carefully in a post called 7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You. Perhaps as a tiny blogger I didn’t warrant attention from the media department.
PR Through Bloggers
SEPTEMBER 6, 2007
To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence.
5 Real-Life Examples of Awful PR Pitches
JANUARY 26, 2012
At the bottom, it read: This press release was sent through the Vocus PR platform. does an internship lead to a job? Perhaps most concerning is lip cancer, which can severely impact one's quality of life, and in some cases, lead to death.".
Hello News Releases; Good Bye Press Releases
DECEMBER 19, 2011
Intriguing Insight from The New Rules of Marketing & PR. The New Rules of Marketing & PR is full of the kind of insight that makes this B2B marketer’s toes tingle. PR USA. A mention from a top blogger, like Mark Schaefer of GROW , is worth its weight in gold!
Can PR Firms Find Gold in Marketing Automation Services?
What Works - What Doesn't
OCTOBER 12, 2010
Some of the more forward-looking PR firms I work with are looking to supplement traditional PR offerings with demand generation services, using marketing automation software such as Marketo and HubSpot to track prospect’s actions to “nurture” them with additional content towards a sale.
Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
MARCH 4, 2014
This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth.
Chris Abraham joins Frank Eliason and Shel Holtz on FIR
APRIL 18, 2017
Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold?