PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. PR News.

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It's Not About The Release Anymore. PR is Now Social PR.

Hubspot

was as easy as two letters: PR. The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. 2016 PR is social PR.

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Trending Sources

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. That’s typical PR, right?

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. 6 free online PR tactics that deliver by iMedia Connection.

PR 47

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.

The Social Media PR Battle

Webbiquity

Can PR keep up in this online social world? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? Is your business ready for this new PR battle? Image source: Elevate PR. The entire situation was a PR mess. Guest post by Megan Totka.

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Why Your PR Isn't Working (and How to Fix It)

Hubspot

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate.

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Learn How to Maximize Lead Generation

Reachforce

And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? What are the best performing lead sources currently? (eg

Why PR Doesn't Drive Sales

Hubspot

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". Why PR Doesn't Drive Sales. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month.

PR 16

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They share seven opportunities to transform this engagement into leads: 1. A blogger may grab an image. Public Relations (PR

The 28 Best Influencer Marketing Tools

Webbiquity

Because “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust.” ” — PR Daily (PR Tools). ” — PR Daily (PR Tools).

Tools 79

The 21 Best Content Curation Tools

Webbiquity

For bloggers, add a share button to posts to make it easy for others to Flip. Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. PR Daily.

S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]

Hubspot

To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people. Given that, the inboxes and Twitter streams of most producers, editors, and bloggers alike is often a battlefield for attention and interest.

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.

Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects.

PR / Media Pros Should Stand Firm on Requiring Quote Approvals

Marketing Craftmanship

The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. Quote Approvals Lower the Risk of Media Burn.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. That was the voice of many of my bloggers at one time or another.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Convergence: Merging Disciplines Between PR and Marketing by InNetwork. The PR Strategies SEOs Haven’t Learned by Siege Media.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. B2B Online Marketing Blog Brand Management Online PR

Which Department Owns Influencer Marketing?

Onalytica B2B

Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Blogger Outreach & Communications. KoMarketing has been writing about the value of content marketing for years.

All Online Digital Roads Lead to Google Plus

Biznology

As the saying goes, “all roads lead to Rome.” Google’s almost completed their new roads project: all roads lead to Plus. Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard.

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Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

Are you a content marketer or a content carnie?

grow - Practical Marketing Solutions

Deluging bloggers with desperate attempts at content placement is not content marketing. Content Marketing Public relations SEO content marketing social media and PR social media and SEO

Why you should consider centralizing your search keyword lists

Biznology

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Photo credit: Wikipedia.

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. Demographically bloggers also have higher incomes and education levels than the general population.

5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce

Modern Marketing

by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. If you want to get an analyst, reporter or blogger’s attention, be sure to reach out several weeks in advance. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media.

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Why Social Media Matters for B2B Vendors

Webbiquity

Bloggers provide much of this information, supplementing the reporting and commentary of trade publications and industry analysts. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. •

Are you prepared to deal with social media backlash?

grow - Practical Marketing Solutions

My friend Shonali Burke , truly an authority on non-profit PR and web strategy, analyzed this development carefully in a post called 7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You. Perhaps as a tiny blogger I didn’t warrant attention from the media department.

Earned Media: What It Is & Why You Want More of It

Act-On

Getting this type of engagement used to be strictly the job of PR pros. It generates leads. How you measure it depends on your goals, whether you’re seeking to drive traffic to your blogs and website, increase your search engine rankings, or generate leads.

PR Through Bloggers

WebMarketCentral

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence.

5 Real-Life Examples of Awful PR Pitches

Hubspot

At the bottom, it read: This press release was sent through the Vocus PR platform. does an internship lead to a job? Perhaps most concerning is lip cancer, which can severely impact one's quality of life, and in some cases, lead to death.".

Hello News Releases; Good Bye Press Releases

Marketri

Intriguing Insight from The New Rules of Marketing & PR. The New Rules of Marketing & PR is full of the kind of insight that makes this B2B marketer’s toes tingle. PR USA. A mention from a top blogger, like Mark Schaefer of GROW , is worth its weight in gold!

Can PR Firms Find Gold in Marketing Automation Services?

What Works - What Doesn't

Some of the more forward-looking PR firms I work with are looking to supplement traditional PR offerings with demand generation services, using marketing automation software such as Marketo and HubSpot to track prospect’s actions to “nurture” them with additional content towards a sale.

How to Become a Stellar Guest Blogger

delicious b2bmarketing

It saves your time writing unsolicited email pitches because there you can connect to bloggers who are willing to publish your article. It is going to grab the blogger’s attention, interest and prompt him/her to get back to you to discuss the post.

Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value

Paul Gillin

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth.

How to Triple Your Audience and Lead Generation With Content Syndication

Writtent

Guest posting can help you tap into other blogger’s networks, but it’s time-consuming to form the relationships and deliver original posts. Lead Quality Could Drop: While your lead generation may go through the roof, your new leads might be after your free eBook, not your product or service.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Waiting for class.