Hubspot

AUGUST 22, 2017

I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. Once you have an idea of what to write about, you can choose specific keywords to target. My colleague Eric Peters recommends writing -- about anything -- if your blog post is having a slow start.

Peer-to-peer 77

Peer-to-peer Planning Blogger Best Practices 77

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? At HubSpot, our blogging team realized this shifting behavior, so they altered our blog strategy to focus on topic clusters , instead of specific keywords. However, as any tenured blogger knows, new posts can take a while to build up steam.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

Hubspot

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. Contently’s Content Plan.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Hubspot

NOVEMBER 20, 2017

Here’s the message I sent Lindsay Kolowich when I was applying to the HubSpot Sales Blog writing position (it’s an email, not an InMail, but could just have easily been sent via LinkedIn): This message works because: I connected with Lindsay over Twitter first, so she was expecting my email. Cheers, [Your name]. But keep them vague.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines.

Blogger 100

Blogger Personalization B2B Comparison 100

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself? Determine your persona.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Optinmonster

APRIL 4, 2024

HubSpot HubSpot combines the power of CRM software with email marketing. If you’re looking for an email builder and a CRM that will help you track your leads and performance, HubSpot has you covered. HubSpot’s email marketing works for all content creators, but its focus is on businesses. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Hubspot

MAY 15, 2018

One of the most effective ways to grab a hiring manager’s attention and get your foot in the door is by writing a letter of interest to the company. How to Write a Letter of Interest. How do you express interest in joining a company when the position you want isn't currently available? What Is a Letter of Interest?

Work Management 96

Work Management Marketing Management Blogger Paid Search Agency 96

Anyword

JANUARY 21, 2022

HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy. At its core, HubSpot can be used as an all-in-one marketing platform that includes a CRM (customer relationship management), email marketing, SEO tools, social media integration, landing pages and much more.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Ready to hear how we did it?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Optinmonster

MARCH 22, 2024

The Debate The reasons why you may want to allow blog comments or not is summarized nicely by popular bloggers Pat Flynn and Everett Bogue. HubSpot analyzed comment, view and link data from over 100,000 blog posts. Here’s a quick breakdown of what each had to say. .”

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Biznology

MARCH 20, 2014

Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. Here are 8 simple steps for managing your writing time wisely. Your subheadings will work as a guide or outline as you write. Ready to Write. Plan Your Topic and Title. Create Subheadings. Eliminate Distractions.

Copywriting 80

Copywriting Facebook Twitter Blogger 80

SmartBug Media

APRIL 9, 2020

For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward. The Basics of Writing Website Copy. The Basics of Writing Blog Copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Hubspot

AUGUST 18, 2017

But after completing several content marketing internships and taking classes like business writing, electronic journalism, and creative writing, I’ve learned how to write for an audience. You can hone your writing skills online -- and this blog post can be one of your bookmarkable resources. Concise writing is lean.

Tips 78

Tips Class Copywriting Fulfillment 78

Hubspot

MAY 27, 2020

Write the post. Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications. What is guest blogging?

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

SmartBug Media

NOVEMBER 24, 2021

According to a recent HubSpot report, about 64 percent of marketers actively invest time in SEO—and with good reason! Working with bloggers and influencers in this way will allow you to get inbound links to the site and help you reach higher search engine rankings. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

DECEMBER 21, 2023

The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic. Putting the article together: The type of article you’ll write depends on the type of website you’re writing it for. The topic you’re writing about must be relevant to their target audience, as well as your own.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

APRIL 12, 2021

At the time, I thought one skill — and one skill only — would serve me well enough to succeed: the ability to write. Most of those skills have nothing to do with writing. However, it's important to note — copywriting for marketing purposes requires different skills than it might if you were writing for non-business purposes.

Content Marketing 100

Content Marketing Copywriting Work Management Marketing Management 100

SmartBug Media

MARCH 8, 2022

Recognized by ForbesWoman as one of the top 20 women bloggers. Author of the Wall Street Journal best-seller on business writing, " Everybody Writes ," and the co-author of the best-selling book on content marketing, " Content Rules.". Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Hubspot

JANUARY 19, 2014

Ugh … writing. As a former freelancer writer, and someone who generally enjoys writing, you think I wouldn''t struggle with it so much. So, why even bother to write? But if all that sounds like a bunch of artsy-fartsy mumbo jumbo (understandable), here''s a better reason for you: Writing is good for business.

Hubspot 28

Hubspot Peer-to-peer Blogger Generation 28

Hubspot

MARCH 4, 2014

A recent conversation a few of us full-time bloggers had via our corporate chat platform: "Before I check the style guide , does anyone remember if we capitalize the word my in headlines?". So I gathered my fellow HubSpot bloggers and content creators, and we had a little confession session that resulted in the following list.

Blogger 28

Blogger Terms and Conditions Hubspot Google 28

NuSpark Consulting

JANUARY 21, 2019

In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. There was a theory that “nobody reads,” so why write much more than that? Here’s a story to illustrate that.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Content Standard

JANUARY 17, 2018

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. And not robot writing. Oh, hang on. Isn’t that. ?

Marketing AI 79

Marketing AI Work Management Marketing Automation Services High Quality Lead 79

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. HubSpot offers one of the most robust blogging platforms around. Whether you own a business or a food review website, Wix has a wide range of templates any blogger can use. Best Blogging Platforms. Squarespace. Contently.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. How can you get more links to your blog?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage.

Planning 145

Planning Research Tools Best Practices 145

Vidyard

JANUARY 24, 2022

HubSpot Sales 4.10 SalesFolk SalesFolk writes outbound sales email templates that are proven to increase response rates. Check out their newsletter to get weekly sales email tips and learn the secret to writing magnetic emails that start genuine conversations. Top Sales Blogs 4.1 Sales Hacker 4.2 Sales Gravy 4.3 Gong Labs 4.4

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Hubspot

APRIL 13, 2016

Brainstorming topic ideas, writing, editing, proofreading, publishing, promoting -- it’s a lot to ask from a handful of writers who have a plate full of client work to do. Whether you know it or not, every person that works for you is a potential blogger. In short, writing can be scary. But sometimes, it just can’t be helped.

Blogger 28

Blogger Paid Search Agency Lead Scoring Lead Ranking 28

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Become a source for reporters and bloggers.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Hubspot

MARCH 10, 2020

For instance, when you write product roundups, are you including all of the necessary information? Are you writing technology demos for an audience that most likely grew up with technology? When writing for millennials, are you thinking about how your blog will benefit them? Source: HubSpot ). Source: HubSpot ).

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Moz

AUGUST 27, 2019

With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. It’s time to dive into the beginner’s guide to keyword research for bloggers! What does this mean for you as a blogger? Does that mean you can only write to answer existing questions?

Keywords 71

Keywords Blogger RSS Opt-out 71

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEMrush) The U.S.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

DECEMBER 23, 2020

Write your post in the provided text box and add any images or links — you’ll get a real-time preview of the post as you create it to help identify any potential issues. Additionally, you can also use helpful tools like HubSpot's Social Media Software to schedule posts across multiple platforms, like Facebook, Twitter, or LinkedIn.

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. Do-It-Yourself Tools. Google Ranking and SEO. What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Other experts have seen similar results.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Hubspot

OCTOBER 29, 2018

She had also just spent the last year and a half working as a Support Engineer at HubSpot and was working her way through a masters degree in Corporate Communications. But, as a pleasant surprise to her, so were many of her teammates at HubSpot. Most of the bloggers didn’t begin their careers in marketing either.

Peer-to-peer 67

Peer-to-peer Work Management Hubspot Paid Search Agency 67