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The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts.

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What Is a Blog, & Why Should You Create One

Hubspot

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this.

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26 Social Media Secrets Skittles Knows

Biznology

Photo credit: Wikipedia. 70% of bloggers are organically talking about brands on their blog. 70% of bloggers are organically talking about brands on their blog. These stats are sourced from comScore , WOMMA , HubSpot and Amercian Express. The Skittles website attracted 23,000 U.S. 14% trust advertising.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. When you plug in the name of a brand, Brand Grader will give you an influencer score based on the influential journalists, bloggers, and thought leaders who are talking about your brand. Moz’s One Metric.

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Tools that help generate blogging ideas

Biznology

Every blogger knows the challenge of finding topics to write about. The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. and Answers.com.

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. Image Credit : Wikipedia. Whole Foods Market.

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6 Essential Social Media Lessons From Top Executives

Hubspot

He’s an avid blogger who uses his posts to help populate his other social feeds. Brian Halligan, CEO and Co-Founder of HubSpot. Both HubSpot co-founders Brian Halligan and Dharmesh Shah have their LinkedIn profiles set to be as open to the public as possible regardless of whether the viewer is a connection or not.