• WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Blogger, Hubspot] The 16 Best Sites for Free Stock Photos and Videos
    12) HubSpot Free Stock Photos. HubSpot’s library of 500+ free stock photos. ” — HubSpot. Showcase reviews: HubSpot. A collection of more than 3,600 categorized and searchable free images for bloggers. HubSpot. There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%.
  • ONALYTICA B2B  |  TUESDAY, APRIL 11, 2017
    [Blogger, Hubspot] How to Use Influencer Marketing at a Fast-Growth Startup
    For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers. As was outlined in an excellent HubSpot piece by Karla Cook, influencer marketing differs from typical celebrity endorsements in one key way: “Their fans trust that their endorsement of a product or brand comes from a well-researched, more holistic place, rather than something as simple as a signed contract.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 3, 2017
    [Blogger, Hubspot] How to build a truly actionable social media audience
    Let’s call the first one the Hubspot model. There’s a place for that kind of business but your sales and marketing costs are also astronomical (which has been well-documented in the case of Hubspot). Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Blogger, Hubspot] The 15 Best Content Distribution and Amplification Tools
    Join “tribes” of bloggers on similar topics. provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web. Integrates with popular social media management programs like HubSpot, Buffer and Hootsuite. Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production?
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Blogger, Hubspot] The Beginner's Guide to Small Business Marketing Online
    When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. All HubSpot Partners are SEO experts and will help you rank in search engines and be found online. For HubSpot, most of our traffic comes from our blog and content marketing campaigns.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Blogger, Hubspot] Marketing Research to Bookmark for Your Next Blog Post
    For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. 19) HubSpot. You may already be familiar with what we do here at HubSpot, but just in case: We’re an inbound marketing and sales platform. We publish free, original marketing, sales, and business technology data, and we’ve rounded up a list of go-to marketing statistics for easy sharing and reference, both of which are linked below: HubSpot Research. Source: HubSpot.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Blogger, Hubspot] The 29 Best Social Media Monitoring Tools
    Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, Salesforce.com and other data sources. Sample review: “This site lets you find out how many times a URL was shared, as well as the journalists and bloggers who shared it.” Social media monitoring is vital for virtually every B2B or B2C brand.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Blogger, Hubspot] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    It seems like there are just so many online resources for marketers, and especially for bloggers -- just look at what a single Google search yields. Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. Productivity is one of those things that's too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Blogger, Hubspot] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Hubspot. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Hubspot Email Marketing Blog. Become A Blogger. That’s why he created this blog, to help and guide you to become a successful blogger. Smart Blogger. Over 2.5
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger, Hubspot] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. It took more than 100 hours to create a promote our 3rd annual survey of 1000 bloggers , but it's been mentioned by dozens of websites in the last few weeks, winning 10x the links and shares of a typical blog post. Here's an example from the blogger survey.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger, Hubspot] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    2016 marks HubSpot’s 10th anniversary. While text is still important, you may want to stop looking for that next blogger, and start looking for a video producer. Indeed, only 19% of buyers in a HubSpot Research study said they wanted to talk to a salesperson during the “awareness” stage of their purchase process. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Blogger, Hubspot] How to Build a Memorable Personal Brand on Twitter
    Smith says she likes to spotlight up-and-coming bloggers and experts that not many people are tweeting about. “I Don’t simply say via @HubSpot or @HuffingtonPost. Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Blogger, Hubspot] 12 Great Examples That Prove the Power of Repurposing Content
    One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. Matthew Barby, head of growth at HubSpot, managed to make it to the frontpage of BuzzFeed not once, but twice. Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger, Hubspot] Top Marketing Blogs You Should Be Reading
    HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger, Hubspot] Top Marketing Blogs You Should Be Reading
    HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Blogger, Hubspot] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. I recommend that you head over to Google Trends , Google’s Keyword Planner , HubSpot's Keywords App , and/or BuzzSumo to research what’s being searched for and shared most often. Send to influencers/bloggers who’ve shared your content in the past.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Blogger, Hubspot] Planning Social Media Content? Ask Yourself These 9 Questions
    Here at HubSpot, we’re big on buyer personas -- the semi-fictional “characters” that encompass the qualities of who you’re trying to reach. To get started, check out HubSpot’s MakeMyPersona tool. While you’re at it, have a look at HubSpot’s Social Media Content Calendar. My colleague, Susannah Morris , uses HubSpot’s Social Inbox app to flexibly plan social media this way. “I
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Blogger, Hubspot] The Modern Nonprofit's Guide to SEO
    HubSpot's Website Grader will point out some quick wins and areas that need further development. Don't overlook people who aren't yet part of your organization's family, such as bloggers who write about your industry and relevant online publications. Do some social listening to find bloggers and sites that are also using your keywords or talking about the same issues as your organization. SEO can be a funny thing.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blogger, Hubspot] How to Make the Most of Your To-Do List: 7 Styles to Try
    One of them, my fellow marketing blogger Sophia Bernazzani , was kind enough to share a picture of hers: A Bullet Journal, Bernazzani explained to me, works for her, "because it easily lets me see my big-picture priorities and daily to-dos all in one place.". Check out our interview Duhigg on HubSpot's The Growth Show. But among my colleagues, like the Section Editor of the Hubspot Sales Blog , Leslie Ye, it seems like Todoist is the most popular.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Blogger, Hubspot] The One Thing That’s Better Than Knowing Your Customers
    Current customers and potential customers who visit your site (a CRM like HubSpot can deduce this info for you). Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blogger, Hubspot] How To Increase Referral Traffic And Get More Leads
    When someone clicks a link on a website or social network and is then taken to another site, tracking software, such as Google Analytics or HubSpot , counts that visitor as referral traffic. You’re reading a guest blog post by Leap Clixx , a HubSpot Partner Agency. Since we’re an Inbound Marketing Agency, HubSpot is the perfect place for us to post a guest blog post. I mean, HubSpot literally coined the term inbound marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Blogger, Hubspot] How to create a winning strategy with crappy content
    If you don’t believe me, try competing with Hubspot in the content space. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Blogger, Hubspot] A Brief Timeline of the History of Blogging
    Welcome to the HubSpot Marketing Blog. Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. Many of these original bloggers -- despite not having yet earned that title -- were the same people who first understood the value of the World Wide Web in the 1980s. 1998-2001: More resources for bloggers. Blogger, c. Greetings, readers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 8, 2016
    [Blogger, Hubspot] Is content swiping smart marketing or brand desperation?
    The author, a former HubSpot executive, would certainly know the value of such links and content. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Blogger, Hubspot] Does every business need content marketing? A reality check.
    In their IPO financial disclosure, Hubspot — the inventor of “inbound marketing” and a content-producing machine — revealed it had lost money for its first eight years in business. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Does every business need content marketing? Of course not.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Blogger, Hubspot] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    In his article " How to go from one Facebook ad to $197 in less than 60 seconds " blogger Bryan Harris took this one step further and combined a PDF version of the article along with 5 links that weren’t in the original post - people only got these bonuses when they subscribed. This Ultimate Webinar Checklist from HubSpot is an incredibly valuable lead magnet because of how practical it is. Lead magnets are an effective technique for gaining a prospect's contact information.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Blogger, Hubspot] What’s the role of a content strategist?
    In fact, Hubspot and Moz have both published recent studies that suggest that if you’re serious about content marketing, you need to be publishing at least 2-3 times per week. So after awhile, whether you’re an email marketer, blogger, or inbound marketing specialist, generating an ongoing narrative is a much more difficult proposition because you quickly run out of thought-leadership topics that can be re-spun into different angles.
  • SNAPAPP  |  FRIDAY, AUGUST 19, 2016
    [Blogger, Hubspot] SnapWrap: Analytics, Longetivity, Mistakes, and More!
    12 Blogging Mistakes Most Beginner Bloggers Make. 12 Blogging Mistakes Most Beginner Bloggers Make. Lindsay Kolovich, HubSpot. If you’re just beginning as a blogger and are starting to realize that it’s more tough than you thought, don’t fret. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog!
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Blogger, Hubspot] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: 3 Most Common Mistakes Beginning Bloggers Make. Example: Here is a Method That is Helping Bloggers Write Better Openings. Example: 7 Out of 10 Bloggers Don’t Research Keywords. Example: 20% of bloggers never check their blog analytics. __ is rated as [Best/Worst/Most] + [Noun]. Example: So you’re a blogger? Example: What bloggers need to know about SEO. HubSpot’s Twitter Formulas. To find more about this formula, check out HubSpot.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Blogger, Hubspot] 21 Things Recruiters Absolutely Hate About Your Resume
    No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. It's unfortunate when a candidate has a good resume or cover letter, but don't proofread and put in the wrong company information," says Emily MacIntyre , Senior Marketing Recruiter here at HubSpot. One tip is to save your different resumes with the company name in the title, like Kolowich-Resume-HubSpot.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Blogger, Hubspot] 77 Blogging Stats to Improve Your Blogging Strategy
    92% of bloggers who posted multiple times on a daily basis were successful in acquiring a customer via their blog. This figure is as low as 66% for those blogging on a monthly basis and 43% for bloggers who created a post less often than once in a month. of HubSpot users attribute an increase in traffic to blogging activities. 68% of customer respondents at HubSpot say they began generating better quality leads since using the service.
  • WRITTENT  |  WEDNESDAY, JUNE 29, 2016
    [Blogger, Hubspot] 29+ Actionable Content Writing Tips [+Examples]
    of all bloggers @Sysomos Click To Tweet. Source: Hubspot. Source: Hubspot. HubSpot Click To Tweet. Source: HubSpot. Source: HubSpot. HubSpot Click To Tweet. Source: HubSpot. HubSpot Click To Tweet. Source: HubSpot. With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Blogger, Hubspot] The 24 Best Online Writing Tools and Apps
    Sample review: “As a newer blogger, I used to type my posts in WordPress itself because when I would type them in Word I had coding issues after I pasted them into the post…I was introduced to this program and instantly fell in love. Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: Hubspot, Quick Sprout. HubSpot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2016
    [Blogger, Hubspot] Six methods for smarter marketing segmentation
    Figure out ways to automate time-consuming tasks ( HubSpot has the idea ). Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. Generate processes and workflows for the above operations so your automated campaigns can be put together with ease - Figure out ways to automate time-consuming tasks (HubSpot has the idea) - Look to the future: train the team and make lead management an automated task.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Blogger, Hubspot] How to Find Great Writers: 6 Places to Start Your Search
    Most content managers are always on the lookout for new guest bloggers -- especially those struggling internal bandwidth. How to Find Great Guest Bloggers. This is actually how I ended up writing a post for HubSpot a few years ago: As a blogger, it’s pretty flattering when someone brings up something small you randomly shared months ago, so this guest blogging invitation tends to stand out in a writer’s memory. How do you find guest bloggers for your company?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blogger, Hubspot] 20 Handy B2B Lead Generation Resources
    Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If your company has blogger brand ambassadors, those quick Instagram videos can also be converted into lead generation initiatives.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blogger, Hubspot] 20 Handy B2B Lead Generation Resources
    Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If your company has blogger brand ambassadors, those quick Instagram videos can also be converted into lead generation initiatives.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Blogger, Hubspot] The 14 Best Content Planning and Research Tools
    HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage. Showcase reviews: HubSpot, SnapApp. HubSpot. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Blogger, Hubspot] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. Sometimes, an author sends a piece in before it's ready to be edited," says Corey Wainwright, HubSpot's Director of Content. Ginny Soskey, manager of HubSpot's Marketing Blog, agrees. For more ideas, read this blog post for the ultimate list of websites every blogger should bookmark.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Blogger, Hubspot] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    Here at HubSpot, all different teams have used it for years for everything from project management to our blog's editorial calendar. For all you bloggers out there, I use the drag-and-drop feature to track blog post ideas and progress. In fact, here at HubSpot, we use Trello (among other tools, like Google Calendar and HubSpot's built-in content calendar ) to organize our own blog's editorial calendar.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Blogger, Hubspot] The Ultimate Collection of Free Content Marketing Templates
    I joined HubSpot in September 2011 as a blogger. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. It was made on a HubSpot hack night in order to help us hit our lead-gen goals. At the time, I needed to know how to write and educate through my writing. Flash forward to today.
  • HUBSPOT  |  SUNDAY, MARCH 20, 2016
    [Blogger, Hubspot] From 'Tiffany Blue' to 'Minion Yellow': How Pantone Changed the Way We Think About Color
    This post originally appeared on HubSpot's Agency Post. What was once a solely utilitarian product for designers and printers, Pantone’s color chips have gained a cult following from design-minded individuals who are accustomed to bloggers distilling weddings and apartments and even movies into corresponding color palettes. To read more content like this, subscribe to Agency Post. If you’ve been shopping recently, you might have noticed a few changes in color options.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Blogger, Hubspot] How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
    Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. On HubSpot's Marketing Blog, we mainly use these between the post's first few introductory paragraphs, but we may also add them throughout the post in cases like this.
  • HUBSPOT  |  SATURDAY, MARCH 12, 2016
    [Blogger, Hubspot] 9 Smart Ways to Stay Motivated All Day
    This post originally appeared on HubSpot's Sales Blog. HubSpot sales rep Greg Fung has a simple, ingenious way of keeping discouragement at bay. Research shows that rewards are responsible for three-quarters of why you do things,” neuroscience blogger Eric Barker writes. “So To read more content like this, subscribe to Sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Blogger, Hubspot] Use This Agenda For Your 2016 Content Marketing Plan
    If you’re just getting started with a content calendar, try this free one from HubSpot. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Blogger, Hubspot] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    In the example below, we posted a photo of a latte to the @HubSpot account and asked our viewers to tag their office coffee buddy. Here's a post from @HubSpot's account using the #MotivationMonday hashtag: Once you build up a bit of a following, you can try creating your own hashtags -- like your company name or a slogan that applies to a lot of your photos. You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Blogger, Hubspot] How to Use Hashtags on Twitter, Facebook & Instagram
    These hashtags tie public conversations from all different users into a single stream, which you can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool like HubSpot's Social Inbox. Or this: [New Calendar] Get your #SocialMedia planned with this calendar from @HubSpot and @Buffer. UyrudFlqwy pic.twitter.com/5pqKgBKJUT — HubSpot (@HubSpot).
  • SALES ENGINE  |  THURSDAY, DECEMBER 3, 2015
    [Blogger, Hubspot] What’s the role of a content strategist?
    In fact, Hubspot and Moz have both published recent studies that suggest that if you’re serious about content marketing, you need to be publishing at least 2-3 times per week. So after awhile, whether you’re an email marketer, blogger, or inbound marketing specialist, generating an ongoing narrative is a much more difficult proposition because you quickly run outof thought-leadership topics that can be re-spun into different angles.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Blogger, Hubspot] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    Set up Google Alerts for keywords related to topics you want to cover, use BuzzSumo to research the pieces of content that have been most-shared around specific keyword phrases, and analyze opportunities based on search volume with HubSpot's Keyword App or Google’s Keyword Planner. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? In today's marketing landscape, the competition is heating up.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Blogger, Hubspot] 52 MarTech and Marketing Ops Champions You Need to Follow
    Marketing Tech & Strategy @ClaimWizard | Full Stack Marketer | #Hubspot | #WordPress | #MarTech. CEO and Co-founder of @Engagio | Former co-founder of @ Mark e to | Marketing speaker and blogger | Entrepreneur | Advisor to @GetScripted and @Newscred. Entrepreneur | Founder/CTO @ HubSpot inbound marketing | Startup blogger at OnStartups.com. Forrester VP analyst writing for and advising B2B CMOs | Speaker | Blogger | Passionate about marketing profession.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Blogger, Hubspot] The 31 Best Tools for Improving Your Writing Skills
    Writer's block is a comforting lie we tell ourselves so we can stop writing and go do other, more pleasurable things," said Beth Dunn , HubSpot's UX writer and editor. "If Tools like Twords can help bloggers commit to writing consistently. HubSpot's Blog Topic Generator could come in handy. Here at HubSpot, we add all our blog post ideas to Trello, turning each idea into a card that we can expand on with notes and move from list to list with a simple drag-and-drop.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Blogger, Hubspot] Tools that help generate blogging ideas
    Every blogger knows the challenge of finding topics to write about. Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. Hubspot’s generator came up with these great ideas.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Blogger, Hubspot] 17 of the Best WordPress Plugins for Marketers
    To help bloggers focus on their words without having to constantly drop out of DFWM to implement basic formatting, this plugin introduces important features like spellcheck and paragraph styling. it integrates with a ton of email marketing providers such as MailChimp, HubSpot, AWeber, Infusionsoft, Constant Contact, Campaign Monitor, and more. 40,296. That's the number of plugins on WordPress.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Blogger, Hubspot] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. Turns out, that happens far more often than bloggers like us would like.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blogger, Hubspot] I went to INBOUND15 and all I came back with was this lousy blog post
    Welcome to INBOUND15 – HubSpot’s annual shout out for the Inbound Marketing cause. Here’s what I learnt along the way: The Inbound Movement is well and truly gathering pace HubSpot coined the term ‘ Inbound marketing ’ way back in 2005. Don’t be afraid to take risks If the musings of blogger Seth Godin and research prof Brene Brown were anything to go by, the biggest fear we as marketers need to overcome is failure.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Blogger, Hubspot] The Ultimate List of Websites Every Blogger Should Bookmark
    All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? Check out 22 of the HubSpot blogging team's favorites below. 22 Websites Every Blogger Should Bookmark. If you're a HubSpot customer, your marketing software has a built-in waterfall chart template that will generate these graphs for you -- so you might want to bookmark that page in HubSpot.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Blogger, Hubspot] Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making
    It's easier to see in an example taken from my colleague over on the HubSpot Sales Blog : After declining for months, Jean tried a new tactic to increase ROI. These two words can be used when you're describing someone or something through a phrase like "Lindsay is a blogger who likes ice cream." Even after years of learning it in school, grammar is just one of those things people still mess up. It's hard.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Blogger, Hubspot] Want More Blog Traffic? Focus on Growing Subscribers
    On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate. Here's some sample data from a real post on the HubSpot Blog, which was published back in March. "How do I grow traffic to my blog?".
  • HUBSPOT  |  THURSDAY, AUGUST 6, 2015
    [Blogger, Hubspot] 8 Reasons Why Your Blog Posts Are Hard to Read (And How to Fix 'Em)
    Become a certified inbound pro with HubSpot's free digital marketing course. Sections can be as helpful to you, as the blogger, as they can be to your readers. If you’re the blogger, you’ve had to organize all of your information into clear, succinct sections, making you a better writer. As a blogger, a numbered list is our way of getting you to read until the end. We’ve all been there. You click on a blog post about marketing tips.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Blogger, Hubspot] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    For example, this ebook below from the HubSpot library is ideal. But let's be honest, not everyone is a designer, so if you're lacking in this department then hire a professional ebook designer to help you or download one of HubSpot's free ebook templates. This can include: Writing guest posts for high-traffic bloggers. We've all had it happen before. You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website.
  • OPENTOPIC  |  FRIDAY, JULY 24, 2015
    [Blogger, Hubspot] Increase the Reach of your Posts and Effectively Drive Traffic to your Social Platforms
    How to Master Content Marketing on LinkedIn [Hubspot]. Schedule a short series to help you become a more consistent blogger while turning your big ideas into projects like e-books, white papers, and podcasts. Try These 5 Tools & Tips [Hubspot]. Increase the traffic to your website by trying these helpful tips in becoming a more savvy blogger. The articles you wish you’d read during the week, but didn’t get a chance to.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Blogger, Hubspot] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. With a marketing team size of around 18, your content marketing team will be staffed with all the same roles -- bloggers, long-form content creators, SEO specialists, designers -- just multiplied. Aim to have three bloggers on staff, and two employees for each of the other roles. Blogger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Blogger, Hubspot] Polish up your best content to drive content marketing value
    For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. If you are just a little old B2B blogger like me, you are going to be blown over by fire hoses like HubSpot.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Blogger, Hubspot] How to Use Excel to Run a Blog Content Analysis
    If you are a HubSpot customer, we've outlined how to export data in your HubSpot software. This is a helpful number to determine, as it can be used to gauge the performance of a guest blogger or new team member. Have you ever poured your heart and soul into a blog post only to see it completely tank? It doesn't generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn't that drive you crazy?
  • PAUL GILLIN  |  THURSDAY, JULY 9, 2015
    [Blogger, Hubspot] Recommended Reading – 7/9/15
    The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers – Boost Blog Traffic. 15 Habits of Highly Effective Content Marketers – HubSpot Blog. HubSpot called up 15 professional content marketers and asked each one for his or her favorite content marketing habit. B2B blogging Content Marketing influence Social Media Twitter Buffer Content Marketing Institute HubSpot slideshare
  • ONALYTICA B2B  |  WEDNESDAY, JULY 8, 2015
    [Blogger, Hubspot] PR 2015: Top 100 Influencers & Brands
    Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. The results also showed the close relation of PR to marketing with brands such as Hubspot, TheDrum and Onboardly. HubSpot. HubSpot. Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Blogger, Hubspot] 5 Tried-and-True Tools for Growing Your Email List
    Considering a recent survey by HubSpot and Eventbrite revealed that email is the single most effective marketing channel that event organisers have at their disposal, this news is likely to ruffle a couple of feathers. While working on a new site design, blogger and author Chris Penn removed the pop-up on his website and built it into the page instead. Do you want the bad news or the good news first? Let's start with the bad: Email marketing databases naturally degrade by about 22.5%
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blogger, Hubspot] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past.
  • SNAPAPP  |  THURSDAY, MAY 28, 2015
    [Blogger, Hubspot] The Modern Marketer’s Blog Roundup 5/28/15
    HubSpot: 16 Reasons Why People Leave Your Website. This Hubspot blog provides insight into 16 common website mistakes that can cost you on conversions, and how to fix them. Marketers are getting creative with resources that are already available, such as existing online communities and well known bloggers. There’s so much great content out there – how do we know what to spend time reading?
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Blogger, Hubspot] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    The INBOUND team here at HubSpot is finishing off May with a big flourish. Some great #speakerfan posts include HubSpot VP of Content Joe Chernov's wonderful deconstruction of "true collaboration" with speaker Leslie Bradshaw, and Ben Heyman's personal list of the speakers he thinks no one should miss at this year's event. By Laura Fitton , HubSpot. A two-time author, speaker and blogger, Justine captivates on the stage and off.". By Anum Hussain , HubSpot.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Blogger, Hubspot] 25 Powerful Quotes From #INBOUND15 Speakers [SlideShare]
    Marketers, entrepreneurs, best-selling authors, co-founders, strategists, thought leaders, investors, and bloggers. Brian Halligan (CEO and Co-Founder of HubSpot). Dharmesh Shah (CTO and Co-Founder of HubSpot). oh my. While their roles and responsibilities may vary, the one thing all of this year's INBOUND speakers have in common is their ability to inspire. The INBOUND15 lineup is riddled with the kind of people you could benefit from simply sharing an elevator with.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Blogger, Hubspot] Why Bloggers Abandon Their Blogs Too Early [Video]
    Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling. This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. As you can see in the video, it’s easy to see why bloggers who rely on daily traffic as their sole performance indicator would abandon their blogs quickly.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Blogger, Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
    We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. And while many of us are committed to serving up the freshest, most credible information we can find, some bloggers fail to fact check. If you're a HubSpot customer, you can turn to your Sources Report to easily uncover which channels are driving the most traffic and determine the original source of both your contacts and customers.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blogger, Hubspot] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. You join as a blogger.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Blogger, Hubspot] How to Analyze Your Blog Posts: A Beginner's Guide
    Build relationships with other bloggers and influencers in your industry. Certain guest bloggers? While these authors won't be able to write all your future posts, it's certainly a good thing to know so you can encourage and coach them to contribute more often, and allocate resources for great guest bloggers if applicable. HubSpot customers: Y ou can see all of your marketing channels' individual performance in the Analytics tool.).
  • CONTENT STANDARD  |  THURSDAY, APRIL 9, 2015
    [Blogger, Hubspot] How Boston Brought the Senate to Life Through Effective Storytelling
    On the site, he recruits external freelancers, bloggers, authors, and business leaders to contribute their work and share their professional journeys with the 99U audience. Hubspot, an inbound marketing software company, unleashes a slew of in-depth blog posts to inform and educate marketing, sales, and agency professionals. Recently in Boston, President Obama, Vice President Joe Biden, and hundreds of other political leaders marked the opening of the Edward M.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Blogger, Hubspot] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    And for more great tips, resources, and inspiratoin, be sure to subscribe to HubSpot''s Design Blog.). HubSpot users can add influencers'' Twitter handles to a Twitter stream in the social monitoring tool. I f you don''t have HubSpot, you can create a List on Twitter.com by logging in to Twitter and clicking your profile picture on the upper right-hand side of your screen. If you''re a blogger, try creating the header image for your next post.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Blogger, Hubspot] 22 Exceptional Business Blogging Guides, Tips & Tactics
    DJ Thistle writes that building a successful blog “takes preparation, time, promotion, commitment, constant education, and most of all awesome”—and by that last word, he means following these two-dozen-plus recommendations, from starting with 10-12 posts in the bank to periodically creating evergreen content to connecting with “like-minded bloggers and influencers,” building an email list, and more. The Five Types of Guest Bloggers (Funny Graphic) by SteamFeed.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Blogger, Hubspot] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    There are several reasons for this answer, and many other bloggers agree. I referenced these posts in my research – SEO.com on having Multiple Domains, Hubspot’s take on Multiple Websites for Business, Search Engine Watch on Single vs. Multiple Domains. Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Blogger, Hubspot] A Simple Formula for Writing Kick-Ass Blog Titles
    Or even that they''re all companies -- instead of, say, individual bloggers that target B2B audiences. Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Blogger, Hubspot] A Vivid Vision for HubSpot's Content
    Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. She mentioned a specific blogger who would get angry when she’d be scooped by a commercial blog.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Blogger, Hubspot] How to Easily Create Custom Pin It URLs for Pinterest
    A short description ( HubSpot recommends between 100-200 words ). Pinterest allows you to message other users directly, which is great for reaching out to bloggers and potential influencers. Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. After all, Pinterest boasts the highest average checkout value of all social media referral shoppers.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blogger, Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
    How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. Here is Neil Patel (again), this time reacting to Matt’s post above, essentially clarifying what type of behavior he believes Google will actually punish, and how bloggers can still get value from guest-posting (e.g., “Focus on writing high quality content that actually educates the reader”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Blogger, Hubspot] The line between Media and Brands is blurring fast
    Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum. Its purpose is to connect brands with popular bloggers for sponsored content opportunities. by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers.
  • MLT CREATIVE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Blogger, Hubspot] Inbound Marketing Insights: Can The B2B Blog Comment Be Resurrected?
    A few months ago I received a copy of Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah, and finally got around to reading it a few weeks ago. For the reader, the commenter, and the blogger. Over the next couple of weeks, I will be sharing insights from the book for your reading pleasure. Last week I shared about the Grateful Dead and Niche Marketing. This week’s insight from the book is on blog comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Blogger, Hubspot] What’s Your Content Cadence?
    It also helps with things like: Flow : Each paragraph should build on the last and set up the next Tone & Voice : Good content cadence helps the reader connect with WHO you are; it humanizes a brand, company, or business Edutainment :Which is to say it checks the boxes for both education and entertainment Context : HubSpot best defines this as, “delivering the right content, to the right audience, at the right time.”
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blogger, Hubspot] How to Run a Blog Lead Generation Analysis
    It''s the timeless question for corporate bloggers: How many leads did your blog post generate? To learn how to create this type of report in HubSpot, see this blog post. Want to Be a Better Blogger? If you are a HubSpot customer, read this post to find out how to do this type of analysis right in HubSpot!
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blogger, Hubspot] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Here are a couple of tools you could use to easily repurpose blog content on social media: Social Inbox : If you use HubSpot, you can use Social Inbox to schedule out tweets promoting your blog posts in bulk. Buffer : If you don''t use HubSpot, schedule a set of posts using Buffer for the week or two following a new blog post, Buffer allows you to distribute content easily across a number of social networks.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Blogger, Hubspot] How I Easily Got 25% More Views on My LinkedIn Profile
    Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. When I looked at "People similar to" HubSpot CMO Mike Volpe , I saw a list that was heavily concentrated with CMO titles.
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Blogger, Hubspot] 7 Tips on Finding the Best Freelance Writer for Your Blog
    The best bloggers do more than just pound out 600 topical words. However, as HubSpot’s Corey Eridon highlights , even experts still need to perform some research to check facts. You’ve decided to make the leap, and use a freelance writer for your marketing copywriting. Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Blogger, Hubspot] Top 5 Affordable Tools to Make Infographics in a Snap
    Jennifer Gregory , a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. ” Plus, Infographics are 30 times more likely to be read than a normal text article, according to HubSpot. What makes infographics so popular? A lot of people are visual learners. Seeing the visual illustration of a concept is useful for a large percentage of people.”
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Blogger, Hubspot] How to Blog Consistently Without Burning Out
    I am sure many bloggers have different tricks. You can use Tweetdeck desktop notifications or set up HubSpot Social Inbox email notifications to watch the news without interrupting your workflow. HubSpot customers, you can use Social Inbox for this, too.). As an active blogger who''s been writing non-stop for almost eight years, feeling helpless, overwhelmed and stuck is actually a big problem for me. Plus, they make great fodder for bloggers.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Blogger, Hubspot] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    HubSpot customers have access to their built-in keyword and SEO tool. Non-HubSpot customers, I recommend trying KWFinder.com. Rand Fishkin, SEO Expert from Moz, once quipped : "''I hit ''publish'' for the first time, and everyone just showed up'' – said no blogger ever.". Today, age and experience no longer necessarily determine your credibility.
  • HUBSPOT  |  TUESDAY, DECEMBER 23, 2014
    [Blogger, Hubspot] 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
    Sure, bloggers write posts, but they also work with images, create infographics, record videos and podcasts, and produce plenty of other content. The modern-day nonprofit blogger is a multi-talented creator and publisher. That impact needs to be communicated powerfully, regularly and digitally by a talented blogger/content professional. As a cause marketing blogger, I connect with people in my industry by blogging about them or interviewing them on a bi-monthly podcast.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Blogger, Hubspot] 7 Ways to Get Non-Marketing Employees to Blog
    Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. We gave bloggers several options to delivery, they could either write about a topic they prefer and then we (marketing) would review and edit as appropriate before sending back to them for approval. It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Blogger, Hubspot] Should I Gate This Content? [Flowchart]
    Bloggers have looked at the topic through various lenses -- from SEO to lead generation to channel-specific implications -- yet nobody appears to have written a simple “gate this, don’t gate that” prescription. HubSpot created a flowchart to help guide marketers’ gating decisions. We marketers seem to like rules. ( And when none exist, we''ll settle for guidelines.)
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Blogger, Hubspot] How to Fight the Infobesity Monster with Quality, Shareable Content
    82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Blogger, Hubspot] What would I do if I were starting my blog from scratch?
    Here is mind game successful bloggers play with each other. “If And when that happens, if blogging is the first thing that drops off the table, you will never, ever become a successful blogger. Read There are about 10 blogs that I read consistently and a lot of other resources like Marketing Profs, Social Media Examiner and Hubspot that I scan for ideas and trends. Here is mind game successful bloggers play with each other. “If Become a blogger, not a writer.
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Blogger, Hubspot] 58+ Resources to Master SEO Copywriting
    Hubspot does a great job explaining what SEO really is. 8 First Step SEO Tips for Bloggers. I think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? 92% of marketers say that content creation is very effective for SEO.
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Blogger, Hubspot] What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process
    Last month, we published a post on the top company blogs HubSpot''s content was crushin'' on , and one addition to the list completely surprised me: Microsoft Stories. "I’ve been a blogger before, too, where something gets a quick, second glance before going into the universe," she says. Crushes are weird sometimes. Even though lots of people tend to have a "type," sometimes a crush just doesn''t fit that mold.
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