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Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. So, what my team and I developed is the equivalent of blogger-brand speed dating.

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing built into products, allowing the code to do some of the advertising work for you. Was this helpful?

Trending Sources

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Twitter only gives me 140 characters!” Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Twitter Tips, Tactics and Techniques.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators.

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. She’s a rock star on Twitter and also speaks French.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). “I definitely see a difference when I engage with my followers and readers, especially on Twitter and Snapchat.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. I hope this list has been helpful to you.

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content.

An Example of Twitter’s Real-Life ROI

grow - Practical Marketing Solutions

By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social media platform. The game was in full swing, and Mark took to Twitter to ask if any of his followers were Steeler fans.

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

Product sales DOUBLED in two months and some stores reported shortages. In 2010 using social media to promote a product was a novelty but most big brands should have it figured out by now. So help me out here. So help me out here.

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Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

I’m more productive for obvious reasons, but I’m dumb because of the choices I make. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. The post Help. By Brooke B.

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The 14 Best Personal Productivity Tools

Webbiquity

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter Tips for Newbies. How to Grow Your Twitter Following.

Earned-media micro-influencer marketing master class

Biznology

Be grateful (nobody is required to help you). Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Launch a new product, service, investment?

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The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Cheryl is a syndicated blogger.

Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

Your interactions with this group may lead you to new store fronts, show you interesting products or teach you something new. Thought leader — This might be a well-known blogger who has established their position through consistently creating helpful content.

23 Outstanding Social PR Guides

Webbiquity

Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell.

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Effective types of native advertising for small businesses

Biznology

Are you extremely active on Facebook or Twitter ? Get a little help from content marketing experts to create new kinds of content. Are there any bloggers or social media influencers in your area? Some bloggers will want to sample your products and write a review.

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. She’s a rock star on Twitter and also speaks French.

Save Time Blogging: 15 Proven Productivity Hacks

Writtent

Not necessarily – they’ve probably just mastered the art of productivity. Perhaps the worst thing you can do for your productivity is stopping to self-edit. Use Help a Reporter Out (HARO) to pitch your query to 200,000 experts.

Twitter Opens Advertising to All: Here's How it Works

Hubspot

Ready to get your hands dirty with some Twitter advertising? On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. How Twitter''s Self-Service Ads Work.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. Twitter SEO.

10 Online Marketing Shortcuts To Increase Productivity

B2B Marketing Insider

From Instagram to email signatures to increasing site traffic inexpensively, this list is going to help you save time, resources, and lots of headaches. Without further ado, here are 10 online marketing shortcuts to increase productivity. Brands like Puma who don’t have a single physical location use the location to label its photos with the product name. Extra tip: schedule tweets with images directly in your Twitter Ads account.

5 Ways CEOs Can Be Interesting on Twitter [SlideShare]

Hubspot

Get ready for this stat, marketers, because it''s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Given all of these barriers to create and maintain an account, how is a CEO supposed to go the extra mile and actually be interesting on Twitter?

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Tracking hashtags What’s buzzing on Twitter right now?

What Your Business Needs To Know About Google+

Modern Marketing

Google+ is aiming at Facebook, LinkedIn and Twitter users. Below we offer some thoughts, recommendations and resources to help answer that question. Another feature is Sparks, which helps you discover news articles you might want to share based on your interests. Twitter.

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Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. Tweet.

Fulfill your resolution to blog in 11 steps

Biznology

You’ll be all hot and ready at first but you’ll probably never make it — at least not without my help. A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. My real challenge was getting my staff to warm to the concept of being a blogger.

25 Helpful Sales Blogs You Don't Want to Miss Out On

Hubspot

So without further ado, and in no particular order , here''s our list of our favorite sales bloggers! Congratulate them on Twitter! Congratulate them on Twitter! Congratulate them on Twitter! Congratulate them on Twitter! Congratulate them on Twitter!

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What are the (current) best practices for pitching bloggers?

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How To Get Started On Twitter

B2B Marketing Insider

With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. Who to follow on Twitter? Create a descriptive Twitter profile.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

Not productive. Let’s start with the how, because I know sharing processes can really help those who may just be starting out. I use “If This Then That” to schedule my top trusted blogger content. Not productive.

Twitter Opens Advertising to All U.S. Users: Here's How it Works

Hubspot

Ready to get your hands dirty with some Twitter advertising? On April 30th, Twitter announced that advertising would finally be available to all users in the U.S. All you have to do is go to your Twitter settings, and you, too can start setting up a Twitter ad campaign.