The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

Why CMOs Should Engage With Niche Bloggers

Modern Marketing

Instead, for maximum impact, you need to reach across what I like to call “Friendemy Lines” In a crowded online space, there are individuals and organizations that can compliment your brand’s voice and help put your message in front of motivated online shoppers.

Trending Sources

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Although like-baiting might help you get more retweets, shares, and likes, it will not result in repeat traffic. The results will help you determine if adjustments must be made.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Image via Wikipedia.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers).

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. Wouldn't it be great if all of those helpful resources were just a mouse click away? What are some of the best websites that all bloggers should add to their bookmark bar?

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Tumblr Shuts Down Popular Blogger: Who's Next?

Hubspot

That’s exactly what happened to a popular blogger who goes by the name Bohemea. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. But shutdowns like the one that happened to Bohemea could scare business bloggers away, Balboni says.

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.

3 Strategies to Help First-Time Bloggers Become Thought Leaders

Marketing Insider Group

The post 3 Strategies to Help First-Time Bloggers Become Thought Leaders appeared first on Marketing Insider Group. Starting an official blog is one of the most exciting milestones for a budding professional. It is an excellent opportunity to become a force in the industry and gain valuable exposure. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. In fact, HubSpot’s State of Inbound […].

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month.

30 Books to Help Make You a Better Marketer

Modern B2B Marketing

Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. If you want to increase brand awareness and provide real value to your audience, content marketing can help you with that and more!

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Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information. MG: While I reached out to reporters and other bloggers by email, I also shared my posts on LinkedIn and Twitter.

8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)

Hubspot

It''s okay -- it happens to pretty much every new blogger. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Need help figuring out what those goals are and how to address them? Need help loosening up?

How to Find Great Guest Bloggers

Vertical Response

Digital marketing strategist Ashley Bennett says small businesses can reel in top-notch bloggers if they know where to look. Bennett offers these four tactics to get some bites from bloggers. “Serious bloggers and journalists are on Twitter,” she says.

How to Transform Yourself Into an Agile Business Blogger

Hubspot

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It.

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month.

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Search optimize your content to help it rank highly in the search results of major search engines.

Social Media for Busy Business Bloggers

Writing on the Web

Today’s guest post was contributed by social media ninja Christine Buffaloe , who founded Serenity Virtual Assistant Services to help busy professionals manage their online tasks. She can help you improve your online presence through smart social media participation.

4 Ways Other Guest Bloggers Fail (So You Don’t Have To)

Modern B2B Marketing

Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. They Don’t Help Promote It. This helps show that you’re eager to get involved with this blog by spreading its reach and sending more traffic its way.

Tools that help generate blogging ideas

Biznology

Every blogger knows the challenge of finding topics to write about. Here are some tools that can help fuel your creative juices and find some great writing topics. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before.

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Earned-media micro-influencer marketing master class

Biznology

Be grateful (nobody is required to help you). Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Bloggers are libertarian contrarians.

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How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? It has to do with whether a blogger is. Image via Wikipedia.

DIY Digital PR (Online Engagement & Blogger Outreach)

Biznology

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. Photo credit: zoxcleb.

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999.

Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. That will be SUPER helpful.” You, too, might be one of our passionate and generous Skinny Bloggers!

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

The beauty of end-of-post CTA buttons is that they help you leverage the reader's interest in that very topic -- or a related one. Don't go overboard -- be subtle, and make sure the offers you're promoting here are educational-focused so you're helping , not annoying , your readers.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Have a look, and see which ones will help you achieve the most this quarter. It seems like there are just so many online resources for marketers, and especially for bloggers -- just look at what a single Google search yields.

How Helping Others Helps You …Get More Links

KoMarketing Associates

With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships.

Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. Sphero was part of the inaugural class of Disney's Accelerator tech-development program, which helps companies expand creatively using Disney's impressive resources.

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New Blogger? Get Started on WordPress.com

Marketing Action

To look at the bigger picture: there are a lot of marketers who are ready to start blogging, but need just a little help on the technology side. This post is designed to help you get started on one of the most (deservedly) popular blogging platforms, WordPress. The post New Blogger?

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. Image via Wikipedia.

Want to Be a Better Blogger? Embrace Structure

Hubspot

Help! If you want help structuring your blog posts, you''re in luck. Blogging Blueprints are templates that can be used to help customers create blog content. Though it seems counterintuitive, it actually helps you become a better writer -- and makes your readers happy.

When Press Releases Do (and Don't) Help Your Marketing

Hubspot

Even though an actual press releases does not necessarily help with SEO (stay tuned for more information about that later on), the editorial coverage you get from a press releases will bring great benefits to your SEO. 3) They help journalists check information.

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10 Free Tools Every Business Blogger Should Bookmark

Hubspot

As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark.

23 Outstanding Social PR Guides

Webbiquity

Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell. The 10 best ways to pitch a blogger by ragan.com.

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A tech journalist on the 5 best and worst practices of B2B PR

Biznology

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. He specializes in helping organizations understand and use social media to build their brands and strengthen customer relationships.

PR 27

Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

Besides driving traffic back to your blog, Twitter is a great tool to help you find, follow and join conversations. Answers you receive will help you create blog posts, expand your network, and help you gain credibility.

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. I am clearly not a search engine expert, my expertise lies in writing quality content that helps you get found, get known and get clients. No More Geek-Speak: SEO for Smart Bloggers.