The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Why is it working?
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.
Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand.
Blogger outreach is more PR than social media
APRIL 23, 2013
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. So, what my team and I developed is the equivalent of blogger-brand speed dating.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?
Google Authorship brings your staff out from behind your brand
NOVEMBER 12, 2013
Encourage your entire staff to link their Google+ profiles to your business site. So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all.
Have top influencers author your sites to appease Google search
OCTOBER 29, 2013
It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies.
The next generation of bloggers is here. And they are computers
grow - Practical Marketing Solutions
JUNE 9, 2015
How will Google and other search algorithms handle this? It will make our work nearly effortless and incredibly effective. Bot Content and the human niche There is a growing trend toward “organic” and “authentic” in almost any product category.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. The social media release is used for blogger outreach. Post on Google Buzz. Social media and PR would seem to be natural allies.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. For Keeping Organized. Google AdWords' Keyword Planner.
How NOT to pitch a blogger
SEPTEMBER 20, 2011
Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Bloggers did not fall of a turnip truck.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.
Maximize your SEO benefit on Google+ in 8 simple steps
NOVEMBER 8, 2011
Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it.
Google chooses speed over content from sites
JULY 23, 2013
Now, both online reputation management (ORM), something I have been doing since 2003, and organic search engine optimization are both essential services, though I fear that too few really consider all the variables when they purport to having deep knowledge of the state of the art.
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
Here’s the deck I delivered to the class, for your edification and general edutainment: The class was delightful because not only did I deliver the presentation but Shashi kept me there for the entire class so that we could do some practical work as well. Improve organic search?
8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
JULY 7, 2014
It''s okay -- it happens to pretty much every new blogger. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Solution: Create very specific working titles.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.
23 Outstanding Social PR Guides
JULY 22, 2014
Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? The 10 best ways to pitch a blogger by ragan.com.
Does Google Hate Small Businesses?
NOVEMBER 28, 2012
So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Here's what I mean when I say Google's makin' it tough for SMBs to succeed there for marketing. provocative, right?
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
People are freaking out about the new Google Search. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. In the past, too, Google was a little desperate. Google Search is people!
32 B2B Marketers to Add to Your Google Plus Circles
AUGUST 19, 2013
Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.
The Google + Impact
Modern B2B Marketing
OCTOBER 11, 2012
by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. Phil has worked in marketing for 14 years and prior to his time at Rise he led Marketing Operations for SAVO, a leading Sales Enablement software firm. Not logged into a Google+ account?
Three Ways to Build Links in the Age of Google Penguin
AUGUST 6, 2012
Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. Your mileage may vary (ibm.com has millions of ranking pages in Google). Blogger Outreach.
Audienti merges SEO, Advertising, and Influencer Engagement services
DECEMBER 29, 2015
If you have a brand site you want to turn into Google catnip, Audienti’s for you. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. But it doesn’t work !
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
” And despite some recent, widely misinterpreted comments by Google’s Matt Cutts, guest blogging is not dead. Best Tips for Beginning Bloggers. 7 Content Writing Secrets Every Blogger Should Know by Basic Blog Tips. Still Using Google Images for Your Blog Posts?
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
And bloggers , of course, need to know what words their audiences use to describe their pain points. I could tell you how that works. Its technology and expertise help the organizers run the tournament. Clients and prospects (and Google) appreciated the high signal/noise ratio.
Owning Google Search is so easy–yet very very hard
AUGUST 27, 2013
It’s the same thing with search engine optimization (SEO) and Google. . And it’s mostly worked, too, until recently. Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Now, however, Google’s algorithm have become much smarter than just links, robots, and spiders. Even Google’s human ninja reviewers often get fooled.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Google Review Count: 1,190,000. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Google Review Count: 715,000. Google Review Count: 57,800. 1) Google Scholar.
8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
OCTOBER 25, 2012
Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Alright, let me explain why you -- and anyone else in your organization (seriously, the time for excuses is over) -- has the capacity to not only blog, but to also blog like a rock star.
eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners
Buzz Marketing for Technology
JUNE 27, 2008
Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. I still need to work on linking to other social networks and to openID.
Reproduce all your own stuff on your professional page
NOVEMBER 17, 2015
It’s All About the Googles. Take all your words back from the rest of the Interverse and bring them home and allow all that amazing work you’ve already given to the world finally benefit you and yours and your content marketing crusade!
Do you appreciate your blogger network?
OCTOBER 11, 2011
Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.
What Google Thinks about Influencer Marketing
APRIL 11, 2016
The influencer premise is simple: Leverage a cadre of celebrities, bloggers, and industry experts to post about your brand, and expect to boost leads, brand awareness, and customer loyalty. Google has issued new rules on how bloggers should behave when they have a relationship with a brand.
B2B Marketing Survey Says Email and Twitter Work
B2B Marketing Traction
APRIL 17, 2013
A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.
3 More Critical Roles that Need SEO Skills
FEBRUARY 4, 2013
Rather, every person in digital media production needs to know how their work affects search effectiveness. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. Panda and Penguin.