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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Could it be I don’t know how to sell myself with my newsletter?

7 Best Newsletter Builders for Creating Great Newsletters

Writtent

To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results. Social media and Google Analytics integration.

10 soul-grabbing brands that prove you don’t need SEO to succeed

grow - Practical Marketing Solutions

He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?” He writes that Google can’t find the best content for us any more because of these false signals, and that’s why the web has been dumbed down.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Skyglue takes Google Analytics to the next level.

Are You Making These 5 Common Content Marketing Mistakes?

Vertical Response

Baer blew the roof off by preaching a revolutionary thought to bloggers and marketers in attendance: Stop selling and start helping. Based on all the information they provide, 75% of their customers complete a purchase without ever talking to a real person!

From Scratch: Four (Free) List Building Strategies

Act-On

And in interviews with highly successful bloggers, every one recommended popups, menus, popovers, sliders and “ Multiple CTAs: Give readers infinity+1 opportunities to subscribe.”. If you can’t have direct conversations, check out some great social media bloggers , and try out their advice.

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28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Next week — I’ll pre-schedule reoccurring tweets over the next few days, and over the next two months from my personal handle (if it’s evergreen). Many people share weekly newsletters or several times a month. Google AdWords. By Brooke B.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Why isn't my website appearing in Google? Why is my competitor above me in Google? Speaking of SEO and Google rank, what's that all about? Google Ranking and SEO.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

In essence, you are creating Content Shock for your competitors — dominating a content niche so that Google juice flows in your direction. Personally, I am facing this problem all the time now when I consult with companies. How many food bloggers are there out there?

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. Personal Productivity Improvement =. Personal Knowledge Management. Personal KM.

FAQ 2

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? The writer gives you content for your blog or newsletter. Without personalization, ideas are just theory.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion Google searches, with 78% of U.S. B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below).

Blog Content: Are you personal… or all business?

Writing on the Web

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? They create connections to their readers through their personalities. “Personality plays a huge role in a blog. Blog this on Blogger.

10 Unexpected Places to Find Business Blogging Inspiration

Writtent

There’s no famous blogger out there who hasn’t struggled to find inspiration at one point or another. Refer to Personal Bloggers. Before business blogging existed, personal bloggers spent years publishing unique content to the web. Google Trends.

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8 Practical motivations to blog when no one is reading it

grow - Practical Marketing Solutions

I’m going to assume you are blogging to build a personal or business brand, not just for the joy of it, and you’d like somebody to eventually notice you. 3) Personal improvement. Do you have to be a great writer to be a great blogger? 3) Personal improvement.

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Google Review Count: 391. Google Review Count: 228. Google Review Count: 141. Google Review Count: 377. Google Review Count: 376. Google Review Count: 364. Google Review Count: 301. Join “tribes” of bloggers on similar topics.

Covering your bases: content marketing components

Biznology

Share content on your personal profile, company page, and in relevant groups. Google+: Again, photos speak a thousand words. To keep your contacts from unsubscribing from your list, deliver fresh and unique content in your email newsletter each month. Share your infographic with bloggers in your field to spread it around the Internet. Internet Marketing Slider Content marketing Google linkedin Slideshare social media

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

« Free Personal Branding Teleseminar by A Brand You World Summit. 50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. Their presentation made be stop and think and start evaluating myself as to if I am really doing everything I am supposed to as a good blogger.

Smart Agency Tips: How to Design Better Websites for Your Clients

Act-On

When you Google your client’s keywords, do they show up on the first page of search engine results? Says Griffin, “That’s right… use these adjectives to search in Google Images, to see how other brands have chosen to display their unique personalities.”.

Social media disaster: What I learned when EVERYTHING went wrong

grow - Practical Marketing Solutions

All the available information in blogs like {grow}, books, conferences, e-books, newsletters is almost overwhelming. What I did was figure out where I wanted to end up, what my personal, ideal view on the use of social media was … based on the books and blog posts I had read.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Newsletter problems?

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Content Marketing with Stories: Better than Facts

Writing on the Web

So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? On a blog, it’s easier to do since it’s a personal communication tool. Blog this on Blogger. Post on Google Buzz.

What is the role of content marketing in an ad-free world?

grow - Practical Marketing Solutions

Pop-up ads are so annoying that Google is taking action to penalize sites that use them. We wouldn’t demand that a person give us an email address before they came into our store. If somebody needed our help, we wouldn’t demand that they subscribe to a newsletter first. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

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Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Have you ever read an e-newsletter or blog post and got a feeling of disappointment? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. In what ways does it reflect your personality type?

See What Content Marketing Success Truly Looks Like

Junta 42

Here are just a few of the results reported by Sainsbury’s: 50,000 magazine readers receive the Sainsbury’s newsletter every week, which has achieved a 35% open rate and 31% click-through rate — well above the industry average.

Can Your Brand Monetize Web Content Without Serving Ads?

Content Standard

Ceros blogger Ashley Taylor Anderson suggested that mature content programs share a few common characteristics. An obvious choice is serving up ads alongside web content via a program like Google AdSense.

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Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. Furthermore, when they do use writers, they don’t personalize it to make it their own. Blog this on Blogger.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows.

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25 social media listening aids to increase your hearing

Biznology

Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. Flowtown : Allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task.

How to Master Local Lead Generation

PureB2B

Consider working with influential bloggers within your industry too. You can even offer to write a guest post occasionally to acquaint yourself with a blogger’s followers. You work on personalizing each one.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

delicious b2bmarketing

Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. Zarrella recently performed a similar deep dive into data for email newsletters, working with MailChimp to analyze 9.5

What’s Missing in Content Marketing: Who and Why

Writing on the Web

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? People pay attention when you tell client stories or share your own personal experiences.

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The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

Fearless Competitor

Paul Dunay , popular blogger and CMO of Maxymizer. means it has more in common with Face the Nation than a typical Google Hangouts or Skype recording. To the person watching the show, they see a TV show. Slowly and surely, the show grew – week by week and person to person.

Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term.

12 Marketing Techniques to Increase Your Firm’s Visibility

Hinge Marketing

Write for Google second. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. Media and Blogger Outreach. Media and blogger outreach will demonstrate your expertise to a wider audience.