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10 Online Marketing Shortcuts To Increase Productivity

B2B Marketing Insider

Whether you’re in marketing , advertising or any industry for that matter, the world we live in does not exactly allow for much patience. Without further ado, here are 10 online marketing shortcuts to increase productivity. It takes less than a minute to add a line to promote your latest product, service, offer, or resource, which means you are marketing to everyone who gets an email from you. Tap into current trends. Marketing Strategy

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Showcase reviews: Online Marketing Institute. 2) Google Trends.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).

How to Master Local Lead Generation

PureB2B

Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away.

Key Takeaways from MarketingProfs’ #ContentBootCamp

KoMarketing Associates

Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. This is an age-old question for content marketers. I think that’s part of what makes content marketing so exciting!

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What social media developments and trends should I be watching? Influence in social media: how to find the top bloggers by blur Group. Social Media and Online Video.

How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 60% of marketers create at least one piece of content each week ( eMarketer ).

12 Marketing Techniques to Increase Your Firm’s Visibility

Hinge Marketing

We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward.

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing built into products, allowing the code to do some of the advertising work for you.

30 Killer Resources to Learn Content Marketing

Writtent

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. From idea generation to strategy and more, here are the best of the best: 1. Content Marketing Made Easy. 29 Content Marketing Secrets.

10 Metrics Every Marketing Team Should Track

Hinge Marketing

It is the mandate often heard by marketing teams for professional services firms. Many marketing teams are already blazing a path toward visibility for their firm using thought leadership marketing techniques, such as blog posts, books, speaking engagements or social media.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Content Marketing Strategy and Tactics. by Savvy B2B Marketing.

The New Risks in Pay-for-Placement Guest Blogging

Hinge Marketing

SEE ALSO: 5 Tips to Take Your Guest Blogger Outreach to the Next Level. A similar “link buying” trend is happening today. Marketing experts agree that while there is still some gray area, their advice would be to shy away from paying for guest blog placement.

7 SEO Tactics Most Marketers Ignore

Act-On

SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. So not only are there a lot of SEO tactics that most marketers ignore – most marketers are ignoring SEO entirely. Google Trends’ related searches.

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Tom Pisello: The ROI Guy: B2B online marketing continues ascent.

Tom Pisello

With estimated spending of $3 billion annually in 2009, at this growth rate, B2B online marketing spending approaches $5 billion annually at the end of 2013. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?

The 28 Best Influencer Marketing Tools

Webbiquity

Interest in influencer marketing is skyrocketing. After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. If influencer marketing is your main mission, it’s a great tool.”

Tools 79

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 10 Essential Social Media Tips for B2B Marketers by Mashable.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box.

RSS 2

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized.

Rules 92

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Nothing seems to get rational people in a frenzy as much as Klout and its attempt to measure “influence.&# I have immersed myself in the world of online power and influence over the past six months and feel like at this point I have probably studied this topic more than any person on earth!

5 Blunders Made by Blogging Novices

Hinge Marketing

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. Your content creation efforts should always be tied into your larger marketing goals.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

So in order to maintain and grow website traffic, online marketing practices have to change as well. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Email Marketing. Account Based Marketing. Over 2.5

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Marketing Day: January 9, 2013. Affiliate Marketing.

Tools 62

40 Must-Read Blogs For Entrepreneurs

B2B Marketing Insider

Here are the blogs that these entrepreneurs say they read religiously: Entrepreneur: Marc Fowler, President, Bullseye Media , a digital marketing agency specializing in helping dentists attract and retain patients. Matt on Marketing. Michael Stelzner never misses a beat or a trend.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.

Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid

Hinge Marketing

Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Online content based on a thoughtful content strategy can help you reap expertise-based referrals. Your content creation efforts should always be tied into your larger marketing goals.

12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011

Webbiquity

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. Oh well, one does not thrive by good content marketing alone.

Top Internet strategy, marketing and technology links for the week of October 20, 2012

Sazbean

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” Is it optimized for lead generation and conversions?

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Five Tips to Make Company Blogs Worth Reading by Marketing Profs.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social media networks and blogs consume nearly 25% of people’s time online.

Stats 77

Interview with Jim Lin of Ketchum: The Digital Revolution

ReadyPulse

Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Jim Lin is the VP of Digital Strategy for Ketchum, a PR and marketing agency specializing in corporate and product positioning. Q: How did you get your start in digital marketing?

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Asturias, the president of web marketing firm Blue Volcano Media.

Making the Most of Your Webinars

The Effective Marketer

We are all procrastinators it seems when it comes to registering for online events. On24 is not the lowest priced one on the market (Adobe Connect, WebEx, and GoToWebinar all charge less for webinars), but this should be easy enough for you to calculate for your specific situation.