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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics.

Trending Sources

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. So in order to maintain and grow website traffic, online marketing practices have to change as well.

7 SEO Tactics Most Marketers Ignore

Act-On

Search engine optimization has a reputation for being hard and brutally competitive. SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. And search engine traffic converts: “ SEO leads have a 14.6%

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). ” Terms with a lower cost per click in paid search generally got higher CTRs than keywords with a high CPC value.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This could be from a keyword search , a link from an external site or a link in an email. Where do you rank on search engine returns?

How to Master Local Lead Generation

PureB2B

Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away.

Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. Every year, more and more companies are finding and vetting potential service firms online. Impact of Online Lead Generation on Growth and Profitability.

5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago.

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Showcase reviews: Online Marketing Institute. Online Marketing Institute.

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. Search Engine Marketing Blo

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The TOP 25 Must-Read Internet Marketing Blogs

Writtent

Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. With the TOP 25 internet marketing blog list in your Feedly account – you’ll have everything you need at your fingertips.

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Of course, being a winning blogger is more than just creating good content. After you do so, every email that you send will be a marketing message that could bring you another reader. Optimize for search engines. How will this generate traffic?

The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Speaking of stock emails…I know email marketers swear by them, but I have limited success with them. Photo credit: MyTudut.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger.

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing built into products, allowing the code to do some of the advertising work for you. 3) In Search of Stickiness.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

The Search Engine Optimization landscape has changed dramatically over the last couple of years. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities.

12 Marketing Techniques to Increase Your Firm’s Visibility

Hinge Marketing

We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger.

A B2B SEO Strategy to Attract the Right Prospects

Hinge Marketing

Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. Google is constantly changing the way it indexes and ranks pages in search results.It Your blog is the “bait” that shows up in search engine results. Now that we have the basic infrastructure set up, it’s time to ensure you are properly optimized for search engines. targeted marketing. market segmentation.

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A B2B SEO Strategy to Attract the Right Prospects

Hinge Marketing

Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. Google is constantly changing the way it indexes and ranks pages in search results. targeted marketing. market segmentation.

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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. If you can’t bother to find out the name of the blogger, then your message isn’t really that important. Don’t send blanket solicitations to bloggers in the same general industry.

What to Include in a Content Marketing Proposal

KoMarketing Associates

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place.

8 Ways What You Write Will Affect Your Bottom Line

Writtent

99% of the time, the written word is the chosen medium for companies doing inbound marketing. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return!

The New Risks in Pay-for-Placement Guest Blogging

Hinge Marketing

It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. The problem is, Rome wasn’t built in a day, and top search engine rankings aren’t either. Content Marketing Online Marketing

10 Metrics Every Marketing Team Should Track

Hinge Marketing

It is the mandate often heard by marketing teams for professional services firms. Many marketing teams are already blazing a path toward visibility for their firm using thought leadership marketing techniques, such as blog posts, books, speaking engagements or social media.

Why Quality Content is the Core for Any SEO Strategy

Writtent

If you are a serious small business or online marketer, it certainly should be. It doesnt attract search engines, generate leads, or convert sales. So do search engines like Google, Bing, and Yahoo  Google in particular. Search Engine Penalties.

Using a Business Blog: Are You Hard to Find on the Web?

Writing on the Web

No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. 8 Blog SEO Tips for Top Search Results.

B2B Content Marketing: Do More Than Reinvent the Wheel

KoMarketing Associates

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! B2B Online Marketing Blog Content Marketing

Best of 2009: SEO Tips, Part 1

Webbiquity

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. sites including “kayaks&# or “kayaking&# will show up on a search for “kayak&# ). Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Internet users and represent the majority of Americans’ time online. Marketing Charts ).

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The Beginner's Guide to Small Business Marketing Online

Hubspot

According to Forbes , 80-90% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. The Core Elements of Small Business Marketing.

No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

How can you learn basic search marketing for blogging in 5 minutes or less? Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. Blog this on Blogger.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Optimize blog content for search? Guidance for New Bloggers.

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Marketing is hard. But as marketers we thrive on these kinds of challenges, right? Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. no big name backing their product, and no foothold in the market whatsoever.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

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How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes

Writtent

Did you know Google’s search algorithm changes 500 or 600 times a year? Updates to the world’s largest search engine can range from massive to minimal, but a single day rarely goes by without an update. Start Using Video Content. . Image Credit: Inbound Marketing Agents.

How to Hire the Perfect Person to Run Your SEO

Act-On

Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). Over the last decade, marketing departments across the world have had to adapt to the changing landscape of online marketing.

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