Four online marketing metrics to obsess about

grow - Practical Marketing Solutions

Like every new blogger, my dream of success meant getting a business superstar to share my content online. One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Four online marketing metrics.

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10 Online Marketing Shortcuts To Increase Productivity

B2B Marketing Insider

Whether you’re in marketing , advertising or any industry for that matter, the world we live in does not exactly allow for much patience. Without further ado, here are 10 online marketing shortcuts to increase productivity. It takes less than a minute to add a line to promote your latest product, service, offer, or resource, which means you are marketing to everyone who gets an email from you. Marketing Strategy

Trending Sources

What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living.

Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. Every year, more and more companies are finding and vetting potential service firms online. Impact of Online Lead Generation on Growth and Profitability.

How to Master Local Lead Generation

PureB2B

Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. To find this job listing, I entered the keywords remote and marketing.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. by MediaPost Marketing Daily Commentary. How to Reach Out to Bloggers by Chris Brogan.

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5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago.

The Blogger’s Guide to Online Marketing

The Effective Marketer

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Many bloggers go years and years without seeing readership increase or any revenue at all. Know when to stop marketing.

Key Takeaways from MarketingProfs’ #ContentBootCamp

KoMarketing Associates

Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. This is an age-old question for content marketers. I think that’s part of what makes content marketing so exciting!

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Showcase reviews: Online Marketing Institute. Online Marketing Institute.

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. And of course, many blogs are created with the sole purpose of an online store. Sure, that is not likely for most bloggers, but it is possible.

How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 60% of marketers create at least one piece of content each week ( eMarketer ).

Blogging vs. Journalism: Identifying the Fundamental Differences

KoMarketing Associates

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience.

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing built into products, allowing the code to do some of the advertising work for you.

12 Marketing Techniques to Increase Your Firm’s Visibility

Hinge Marketing

We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. If you can’t bother to find out the name of the blogger, then your message isn’t really that important. Don’t send blanket solicitations to bloggers in the same general industry.

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

Writing on the Web

While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. The truth is that there is actually a lot to be gleaned from the younger generation.

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Of course, being a winning blogger is more than just creating good content. After you do so, every email that you send will be a marketing message that could bring you another reader. How will this generate traffic?

What to Include in a Content Marketing Proposal

KoMarketing Associates

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger.

10 Metrics Every Marketing Team Should Track

Hinge Marketing

It is the mandate often heard by marketing teams for professional services firms. Many marketing teams are already blazing a path toward visibility for their firm using thought leadership marketing techniques, such as blog posts, books, speaking engagements or social media.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

If you are using any other platform such as WordPress.com, Typepad or Blogger, then you will need to see if you can find instructions for this since I don’t know how to do it. Blog this on Blogger. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc.

A B2B SEO Strategy to Attract the Right Prospects

Hinge Marketing

Like “SEO for lead generation” or “targeting the right audience.” targeted marketing. market segmentation. SEE ALSO: SEO and Professional Services Marketing: What Every CEO Should Know. Blogger Outreach. Online Marketing Strategy

A B2B SEO Strategy to Attract the Right Prospects

Hinge Marketing

Like “SEO for lead generation” or “targeting the right audience.”. targeted marketing. market segmentation. SEE ALSO: SEO and Professional Services Marketing: What Every CEO Should Know. We all know LinkedIn is great for B2B marketing, but many firms fail to use LinkedIn Groups. Blogger Outreach. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Any Industry Online Marketing Strategy

Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week

Hubspot

Check out The Marketer''s Pocket Guide to Writing Good (and yes, we know it should be "Well"). Get Ideas From the Blog Topic Generator [Free Tool]. And it''s called the Blog Topic Generator ? Check it out, fellow bloggers. 10 Common Mistakes Most Business Bloggers Make.

B2B Content Marketing: Do More Than Reinvent the Wheel

KoMarketing Associates

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! B2B Online Marketing Blog Content Marketing

The New Risks in Pay-for-Placement Guest Blogging

Hinge Marketing

SEE ALSO: 5 Tips to Take Your Guest Blogger Outreach to the Next Level. Marketing experts agree that while there is still some gray area, their advice would be to shy away from paying for guest blog placement. Content Marketing Online Marketing

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Content Marketing Strategy and Tactics. by Savvy B2B Marketing.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

I asked Laura Carlson to share with you here some important perspectives on content marketing. With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Microsites are also powerful lead generation tools. Blog this on Blogger. Content Marketing: You mean give away information without a pitch?

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The Complete Display Ads Overview For B2B Marketers

bizible

You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. Display Ad Basics For B2B Marketers. The Marketing Attribution Tactic.

How to Build a Content Development Plan for Your Site

The Effective Marketer

And as a consequence of that, you’ll have a site with content that effectively supports lead generation. Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. They specialize in niche, middle market B2B industries such as video broadcast equipment and gloves for electrical work. Brad is an experienced content strategist, SEO copywriter and blogger. Note: this is another great guest post by Brad Shorr.

Plan 31

No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

How can you learn basic search marketing for blogging in 5 minutes or less? In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. Blog this on Blogger.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Chrysler commissions hapless marketing agency.

7 SEO Tactics Most Marketers Ignore

Act-On

SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. So not only are there a lot of SEO tactics that most marketers ignore – most marketers are ignoring SEO entirely.