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Great guest bloggers coming

Fearless Competitor

Now we bring you these top experts as guest bloggers. Over the next 60 days, we’ll bring you some of the best minds in B2B marketing, including: Joe Pulizzi, author of Get Content, Get Customers. Steve Gershick, the Innovative Marketer and co-founder of DemandCon.

Learn How to Maximize Lead Generation


And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? What are the best performing lead sources currently? (eg

6 Lead Management Tips | - B2B Social Media and.


I thought I would join in the fun and continue his list of 67 lead management tips with six more. Just because you are saving time with marketing automation, doesn’t mean the human beings you are sending the messages to can’t tell the messages are automated.

7 Reasons You Can’t Afford to Ignore Lead Nurturing


As a marketer, your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. Only 25% of leads are legitimate and should go to sales. Nearly half of your leads will not be ready for a sales call immediately after their first conversion.

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. At the Content Marketing Institute , we subscribe to and teach the three-legged stool method of content marketing. Your goal is to be the leading content provider for your niche.

Is Social Media Wasted on PR Agencies?

The Point

The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. expand company’s leads database and community of followers.

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What 5 IT buyers would do if they were the CMO at a Technology Company by Kenny Madden & 5 Technology buyers

Fearless Competitor

B2B Demand Generation | What would you do if you were named Chief Marketing Officer? I really like it because he asks actual buyers what they would do if they were Chief Marketing Officer.The comments here should ring true to all marketers – don’t BS us, build relationships, stop selling, etc. We’re featuring a lot of great guest bloggers this summer. IT Professional #1: Get beyond cold calling lead generation and do warm lead generation.

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Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Or it’s the manager who doesn’t enforce sales lead follow-up, probably on his or her way out the door.

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Marketing Blog Marketing Automation | Lead Generation | Email.


Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Event Management. Social Marketing. Campaign Manager.

Bye, bye B2B Sales Lounge

Fearless Competitor

As a result, is one of the most popular B2B lead generation blogs on Earth. For a great white paper on blogging featuring top bloggers (including me) download this white paper on B2B blogging trends in 2011.

Book Review: Essential Marketing Automation Handbook

The Point

Published by the folks at marketing automation software company , and authored by respected consultant, author, and blogger Ardath Albee , this is a valuable primer that would serve as a useful resource to anyone just getting started with a marketing automation system.

Marketing Automation Software that Delivers the Most Data Wins!


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. CRM properly applied, in conjunction with marketing automation software, explains the most data on marketing performance and gives more evidence than any other combination of software. Those with the most marketing toys win.”. Have I given away the secrets to successful marketing?

Genius Marketing Automation Blog Posts


Some of you may know that I’ve been a guest blogger at since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Are You Ready for Marketing Automation? Not Ready for Marketing Automation.

Free vs. Paid Content Marketing – How to Choose?

Modern B2B Marketing

For many B2B marketers, that is the question. Content marketing has become a driving force in lead generation. This is a great way to push leads into your sales funnel. A well crafted piece of content can create some of the most qualified leads for your sales force.

Taking away a marketing manager’s excuses!


I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). Which brings me to the topic for this month’s article, which follows up on the December topic entitled: " Taking away a salesperson’s excuses ," in which I wrote about the lack of sales lead follow-up. This month we tackle the issue of Marketing not delivering on an ROI responsibility. Management has not asked for an ROI on Marketing.

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7 Hot Trends In B2B Marketing Analytics | - B2B.


In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Measuring outcomes – For B2B marketers, it’s all about measuring outcome metrics. is an online magazine for B2B marketers.

Don’t let Bad Leads Happen to You

Modern B2B Marketing

   Lead Management  requires creating solid thought leadership pieces, forming relationships with bloggers and analysts, building and optimizing forms and landing pages, and creating viral marketing pieces.   This takes time, patience, and hard work, and, even when you're doing the right things, and bringing in great leads, sometimes there is pressure for quantity, even if your leads are high quality and meeting your goals.

Avoiding Cascading Zipper Failures between Marketing and Sales


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Such a failure may happen in many types of systems, including power transmission, computer networking, finance, bridges, sales and marketing, (the last two are our words). Of course what I am thinking about are the functions of sales and marketing. No lead management system.

The Science of Creating Demand, Upon Demand, When Demand is Needed


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Let me tell you a story about a Marketing-Lead-Generation-Wizard* and How He Created Demand.