Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. alone boasts approximately 32 million bloggers as of 2022. OrbitMedia) Bloggers using 7 or more images per post are 2.3

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. And when I see a topic that I think I could cover in a new or fun or exciting way, I write about it. I never write more than a day or two ahead. Do you want to write brilliant blog posts?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Each book is written by an influencer that we think not only writes about something worth learning but shares valuable insights on their social channels (you can follow all of them here ). To buff up your content knowledge, we recommend these six books: Ann Handley ’s Everybody Writes : Your Go-To Guide to Creating Ridiculously Good Content.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

WebMarketCentral

MAY 1, 2006

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading.

Forrester 20

Forrester RSS Blogger Guidelines 20

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Heinz Marketing

MARCH 7, 2022

he consensus among people that sort of writing that is that those among us who thrive or who will thrive in those environments are those who learn how to become, and I use this term, more intensely human, right? Because you know, Challenger talks about this, Forrester talked about this. Thanks for writing the book, Andy: Matt.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Contently

NOVEMBER 18, 2016

You write a lot about the importance of strategy. Another thing you write about a lot is consolidation and expansion within the martech industry. By studying and trying to write, hopefully, some sort of coherent analysis of it, it helps clarify things for me that I find useful in my work. Unfortunately, it does not.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

The Effective Marketer

MAY 9, 2011

the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. Guest blogger Derek Singleton writes for Software Advice, which he joined after graduating from Occidental College with a degree in political science.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Ambal's Amusings

APRIL 29, 2010

Blog Writing on the Web Twitter patsiblogsquad. Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! Forrester Blog for Interactive Marketing Professionals. Patsi Krakoff's blog Writing on the Web.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Envy

OCTOBER 12, 2021

British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s and has won several prestigious awards for his work including The Legends of CyberSecurity – Grand Prix for best overall security blog and the Best Cybersecurity Podcast at EU Security Blogger Awards in 2019.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

Sword and the Script | B2B

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. It takes an average of 4 hours to write in 2022. Case in point?

PR 75

PR Trust Marketing Stats B2B Marketing 75

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. ” and people write amazing pieces, really insightful stuff. What is this week’s social media stat of the week, Eric? So that was quite deliberate.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Hubspot

AUGUST 13, 2014

Influencers can be bloggers or people that amass large social followings around their industry expertise. These result when media outlets invite company executives with a very specific expertise to write for them. Some are one-and-done, and others are a series of articles or even a weekly column. Content Distribution.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Webbiquity

JULY 22, 2014

Is blogger outreach still an effective PR strategy? Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. Guides to Influencer and Blogger Outreach. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? The world has changed.

PR 100

PR Paid Content Blogger Outreach 100

Hubspot

APRIL 29, 2010

The following is a guest post by Leslie Mann , a real estate agent with Hallmark Sotheby’s International Realty of Hopkinton, MA and the real estate blogger for the MetroWest Daily News. Be yourself - I’ve heard of many realtors who pay a ghost writer to write their blogs, yet this approach has its shortcomings. is women over 55.

Social Media 28

Social Media Media Webinar Metrics Forrester 28

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." More than any other new approach, inbound marketing is rapidly becoming a standard part of the marketing mix," writes Jay Gaines, who leads SiriusDecisions’ Demand Creation Strategies advisory service.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Single Grain

MARCH 9, 2021

You can do this by writing unique (and advanced) strategies, along with examples to help readers better understand the content. Ensure that your content stands out from your competitors’ (when writing on a similar topic). Write compelling titles and meta descriptions to entice searchers into clicking on your article.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. How often should you blog for business?

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. Very few of these people are sending tweets or writing my FB wall.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). This is it.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Martech Advisor

OCTOBER 18, 2019

This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” In this type of media, a journalist may mention your brand in a story or write a full-blown article about the brand. A journalist, blogger, or customer can talk about their experience of using your products/services.

Practices 43

Practices Examples WOM Media 43

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. How Can Marketers Harness The Social Web?

Social Media 20

Social Media Optimization Linkbait Media 20

Brandpoint

JUNE 12, 2019

This section of the PESO model includes all things relationship building, including with journalists, bloggers, influencers and other media sites. According to research by Forrester, a video is 50 times more likely to appear on the first page of Google than a traditional page. Earned Media. Earned media is publicity. Guest blogging.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Offer To Write Something. Considerations: Write a well-written, concise piece.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. Agencies might still have specialists, the way PR firms today sometimes have people that are writing, or pitching, or events specialists.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The ROI Guy

DECEMBER 14, 2005

The Bottom Line The generalizations of Mr. Carr’s assertions to all IT investments certainly do not reflect Mr. Carr’s full sentiment in his writings, nor does it clearly reflect the realities of return on IT investments. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The Effective Marketer

JULY 5, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. Writing powerful, attention grabbing copy that will help you sell is another story. The goal is to write persuasive copy.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Industrial Marketing Today

NOVEMBER 1, 2010

Rick Short , Indium’s Marketing Communications Director and the chief corporate blogging strategist, manages 73 blogs written by 14 in-house bloggers, all engineers. Objective: Connect process manufacturing professionals with experts at Emerson Process Management who have valuable industry, application and technology expertise. Results: 2.7

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2%

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Check out some of our customer case studies for inspiration on writing your own. . . #23. Content Promotion Statistics. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

nDash

NOVEMBER 10, 2020

Analyzing Brian Krebs and several other well-known security bloggers, I saw even more data breach focus. Let’s dig a little deeper into each point and come up with the keys to writing content that gets results for your brand. There are four general personas that you can expect to write content for when targeting enterprise prospects.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52