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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. United States License.

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Grow Your Wiki

Buzz Marketing for Technology

enterprise 2.0. Enterprise 2.0 guest blogger. Web Content 2007. Web-based spreadsheet. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. EDUCAUSE2006. encyclopedia. conference. Enterprise Wiki. FASTForward '08.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? United States License. Theme: Contempt by Vault9.

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Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

You can unfollow me if you like."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools.

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. How Can Marketers Harness The Social Web?

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 It’s a nice summary of what legs the ‘web 2.0