7 Ways to Create More Interesting Content for Your Blog


Talk to any person serving on the front line and you’ll find that not only do your customers have questions relating to your products – they have lots of them. Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it.

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester.


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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For years and years my company’s bloggers were copying and pasting text from Microsoft Word into HubSpot’s blog tool and getting all the punctuation screwed up. According to Forrester , 50% of content from enterprises is not even being used.

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Top Instagram Influencers


10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s.

Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

Modern Marketing

They will explore these challenges and leave with insights into how to simplify marketing and deliver personalized customer journeys that result in the creation of ideal customers. by Kevin Akeroyd | Tweet this The onus is on us.

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48 Phenomenal SEO Guides, Tips & Tactics


5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

The Revenue Performance Management Bandwagon

Modern Marketing

the whiteboard was filled with ideas, in every color, from every person in that room. We hosted webinars on RPM with Forrester Research. The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. by Brian Kardon | Tweet this. Following is a post from our internal blog.

21 Internet Marketing Stats That Will Blow Your Mind


Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. Source: Forrester Research ) Commerce is shifting more and more online.

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Best Twitter Tips, Tools and Tactics of 2011


Nearly 3/4 of active Twitter users are bloggers. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content.

Insights Drive Better Customer Experience

B2B Marketing Insider

During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. Do you see a greater need for personalization? Jamie is an active blogger and tweets under the handle @ collsdad.

The State of the Blogosphere 2010

delicious b2bmarketing

Personally, I believe the answer lies in the nature of circumstances. This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. To begin, let’s take a look at the residence of bloggers worldwide.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

Rick Short , Indium’s Marketing Communications Director and the chief corporate blogging strategist, manages 73 blogs written by 14 in-house bloggers, all engineers. A business blog is an important and integral component of inbound marketing.

40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

from one of my favorite bloggers, @ leeodden [link] | Great post! RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? Here is Forrester B2B Technographic link [link] from @ bengrossman #smplus.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Advocates and Influencers: Differences, Uses, and Red Flags

Marketing Action

As an notes, “An Influencer is someone who, either through their professional or personal brand, has a large following or audience on their blog and/or social media accounts, such as Facebook and Twitter.

13 Famous (and Must-See) Marketers at Dreamforce

Modern B2B Marketing

They are book authors, analysts, top bloggers, world-renowened speakers, and more. Lori Wizdo, Forrester Research, Inc. About: Principal Analyst at Forrester Research focusing on Technology Marketing. by Maria Pergolino Dreamforce is packed with big names.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. Freelance Content Creator / Blogger / Copywriter.

How to Write Your First Blog Post

Modern B2B Marketing

I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post. Forming a post around your opinion and personal perspective on a matter makes for a perfect first blog post.

Best Social Media Stats, Facts and Marketing Research of 2010


70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based,

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The 2011 #Nifty50 Top Twitter Men Reprise


Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! His blog also includes a beautifully written personal account of the night the Berlin Wall fell.

Understanding the New Roles in Marketing


In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." And research shows that personalized marketing leads to more customer conversions than generalized communications. "Ch-ch-ch-ch-changes."

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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech


There is a big portion of martech today premised on the idea that increasingly targeted analytics and greater personalization is really the best way for marketing to improve its effectiveness. There’s a space between those two models that bloggers can jump in the middle of.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case).

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25 Secrets of Great Copywriting from Classic Literary Masters


As Laura Ramos of Forrester pointed out recently, content marketing can drive interest or failure, and success hinges entirely on quality. Achieving greatness requires developing authentic brand personality, and writing content that people actually want to read.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&#

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

It pays to provide Support with Social Media - Buzz Marketing for Technology , March 23, 2010 In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence.

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Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

Corrected now :) 4 days 10 hours ago More tweets » This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelabs clients, or the contributors respective employers or clients.

Is Your Social Media Strategy Dynamic?

Marketing Action

According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Plus, building in some checks to the login process should further help keep personal information in sync. "We briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. But it’s not enough just to support bloggers. Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals.

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Grow Your Wiki

Buzz Marketing for Technology

Forrester. guest blogger. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me?

This is the week that was: The death of the tagline?

Earnest about B2B

Following a Forrester report launched last year talking about the number of CMOs looking to upend their marketing function and bring them kicking and screaming into the modern age, Accenture responded this week with a report showing that progress is actually slowing. This left a call to action – for organisations to accept change, tear down the boundaries and participate personally.

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger

Best of 2009: Social Media Marketing, Part 1


Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

How do you connect with buyers and make sure your message resonates to them personally? One way to overcome these issues is via Interactive White Papers - by creating content that is dynamic, adaptive and personalized in real time , fundamentally changing the way white papers engage buyers.

Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

The ROI Guy

Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.

Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree

B2B Lead Generation Blog

Every blogger has some kind of blog roll, but without guessing from the names or clicking through each and every one listed, it’s challenging to know what you can learn from them and what value they provide.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Being… Read more… Doug Kessler | November 25th, 2008 | no comments Spamalot to the Holy Grail: a personal email journey Are you a spammer? Here’s a snippet: If your goal is to generate… Read more… Roger Warner | April 4th, 2008 | one comment The power of “You&# : the 2nd person singular in B2B copywriting Most B2B technology copywriting is so boring because its so neutral.