Social media ROI sucks! (Or, you can prove anything if you send out a survey)
MARCH 6, 2014
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Google image search only gets a half a percent of Google’s overall traffic. Content Quality Score: Google’s Best Kept Secret For Rankings by Mace Dynamics. * Contending that “Every page indexed by Google has a content quality score assigned to it.
Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
grow - Practical Marketing Solutions
AUGUST 19, 2014
a) Blogger. Many content creators are taking advantage of a new Google+ feature called HOA. a) YouTube. c) Google+. d) Google. c) Google+. Which of the following is NOT among the top 10 of languages used by WordPress bloggers? a) Google.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter.
Understanding the New Roles in Marketing
NOVEMBER 16, 2012
In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Talking with Laura Fitton , HubSpot's inbound marketing evangelist, you'll quickly learn that she prioritizes being helpful to journalists and bloggers over pitching to them. "Ch-ch-ch-ch-changes."
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. Are you a Search Engine Watch Member? |
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Award-winning marketing and social media blogger.
The Rise of the Content Marketer « The Effective Marketer
The Effective Marketer
MAY 9, 2011
Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments. All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. YouTube is routinely serving more than a billion video views per day. Google Removes Page Rank from the Webmaster Tools. FTC Cracks Down on Blogger Payola, Celebrity Tweets.
Is Your Social Media Strategy Dynamic?
NOVEMBER 22, 2013
According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic. YouTube reaches more U.S.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. . Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel.
Inbound Marketing Goes Global
DECEMBER 9, 2010
With almost 100 million European users, Facebook is the number one social network #1 in the UK, ranks as the second most visited site in France, after Google , and is growing in Germany and further east.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Google has dis-intermediated the content business. 12 days ago I blogged about our (re)birth as a presence on Google.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. A recent study concluded that almost 7% of all business web traffic goes to Facebook, twice as much as Google (3.4%) and well ahead of Yahoo! YouTube now.