Contently

APRIL 21, 2016

The recipes were published in a highly respected U.K. Ethically speaking, this practice still makes me deeply uncomfortable when I have to forge someone else’s thoughts. What about if I paid another freelancer to write this article under my name, would that be ethical? magazine, which really shocked me at the time.

Thought Leadership 97

Thought Leadership Ethics Opinions Paper 97

Contently

OCTOBER 24, 2019

Below are the insights we were able to glean from finance content’s top contenders, from mainstays like NerdWallet down to independent bloggers who have amassed large followings of their own. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Don’t just publish a digest.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

B2B Memes

DECEMBER 6, 2011

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Throughout the last decade, his blog was required reading for anyone concerned about the future of trade publishing, and has made him, as he puts it , “weirdly famous in some cool media niches.”

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

OCTOBER 19, 2010

What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. Is it really so difficult to honor editorial ethics and pursue business interests at the same time? I’m a big fan. By their nature, they are disruptive.

Ethics 100

Ethics Transparency Blogger Advertisements 100

ClearVoice

MARCH 8, 2022

So yes, there is a reason why Ann is recognized by ForbesWoman as one of top 20 women bloggers and is cited by Forbes as one of the most influential women in social media. She is also a huge supporter of, and advocate for, ethical online marketing. Cristina Jones , chief marketing and engagement officer, Salesforce.org.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Biznology

JANUARY 9, 2014

Over 2 million blog posts are published each day. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. MyBlogGuest. FollowerWonk. Google Alerts.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

seo.co

DECEMBER 18, 2020

Fake reviews and even fake bloggers, talking up a product or service, are sometimes employed. Of course the ethical boundaries are very fuzzy here. Not every hired blogger is misrepresenting the truth, but some are. Astroturfing – Or The Art of Masquerading. Just what constitutes a “fake” blog? Set Up a Blog.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Valasys

MAY 7, 2020

The removal of links is one of the greatest problems that the guest bloggers face, particularly the ones doing it for high-quality link-building. When it comes to pitching for getting published you need to be very selective. Usually, choosing a niche-specific and high domain authority website is a good idea to get published.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

ClearVoice

OCTOBER 11, 2019

Townsend is a hiring editor who’s also been a freelancer, a contributor on retainer, an on-camera personality, a digital self-publisher and various other titles, working with brands from Mastercard to Playboy to NBC. I’m not looking for influencers or bloggers. What’s your best advice for staying ethical?

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Content Standard

NOVEMBER 15, 2018

But once you’ve publicly partnered with these enterprising bloggers, vloggers, and social media stars, their behaviors reflect your organization. For example, a technology company that sells accounting software to small business owners wouldn’t want to partner with a travel blogger. Image attribution: Gianandrea Villa.

Enterprise Management 62

Enterprise Management Advertising Agencies Work Management Marketing Management 62

Buzz Marketing for Technology

JULY 1, 2008

Ethics builds trust and credibility. Weve interviewed citizen media publishers and thought leaders in an effort to flesh out the core values and tenets of quality journalism at the grassroots level. Were not saying that bloggers must follow these guidelines. What does it mean to be independent as a citizen journalist or blogger?

Screencast 100

Screencast Ethics Blogger Transparency 100

B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. Tags: Ethics blogging magazines. Often that copying will be to your benefit.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

Writing on the Web

OCTOBER 11, 2010

How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? The published scientific evidence is rapidly accumulating. Over 200 published scientific investigations have made use of one or another version of the IAT. Blog this on Blogger. People differ in levels of bias. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Contently

APRIL 20, 2016

Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. Native advertising on publisher sites has come under fire for sometimes deceiving and confusing readers. Subtle this is not. No one would know if she was paid or not paid.”

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Hubspot

MARCH 7, 2012

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders.

Blogger 28

Blogger CMS Development Sample Work Management 28

Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. And then, journalistic publications use editors to gut-check topics before they’re published for their audiences. Write like an adult.

Marketing Analytics Tools 100

Marketing Analytics Tools Course Paid Search Agency Brand Identity 100

Content Marketing Institute

MAY 21, 2018

Most writers fall into three broad categories: Journalists – Trained to be precise, journalists are supposed to adhere to a code of ethics and be objective. They’re often bloggers. I’ve never regretted waiting until the next day to publish,” says Caroline Vella, freelance content writer and editor. “I It is work.

Buyer Personas 108

Buyer Personas Copywriting Content Ideal Customer Profiles 108

ClearVoice

OCTOBER 25, 2018

In this series, we investigate the emergence of the influencer, the ethical challenges of writers who tap into this field and the misconceptions of the role. People don’t want a bunch of noise in their feed, so they tend to follow accounts that provide value and publish posts they care about,” she says.

Ad Building 88

Ad Building Work Management Guidelines Social Media 88

B2B Memes

MARCH 6, 2012

In my post, I noted that prominent blogger and journalist Frédéric Filloux had left uncorrected for two weeks an egregious misspelling of New York Times reporter Brian Stelter’s last name as “Settler.” I have higher if slowly diminishing hopes for a more recent error that I noticed last Thursday and shared with its publisher.

Comparison 100

Comparison Blogger Cost Demand 100

Chris Koch

NOVEMBER 24, 2009

obey your local laws, behave ethically, etc.) the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). so that your social media policy can focus on the specific issues that arise from social media. Encourage openness, honesty and transparency.

Social Media 100

Social Media Media Guidelines B2B 100

seo.co

OCTOBER 6, 2023

You need to build publisher relationships. Approach and ethics. First, we need to look at the approach and the ethics of the business practicing link building services. Anything less than the highest ethical standards could end up hurting your brand, so we’re only going to consider white hat link builders.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

Paul Gillin

NOVEMBER 24, 2010

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies–including the Acceptable Use Policy, Information Protection Polic y , and Copyright Compliance Policy–apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Follow the Code. Blogging Best Practices.

Social Media 50

Social Media Copyright Media Wiki 50

Hubspot

MARCH 5, 2014

I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. We also include a section explaining the unique challenges that a small company faces when trying to build a news or publishing operation. You’re publishing stories because you want people to know about your company. Four Models.

Paid Search Agency 28

Paid Search Agency Companies Ad Building CMO 28

Paul Gillin

JULY 8, 2010

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies – including the Acceptable Use Policy, Information Protection Policy, and Copyright Compliance Policy – apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Follow the Code. Reporting Misconduct.

Social Media 50

Social Media Media Copyright B to B 50

Convince & Convert

SEPTEMBER 7, 2010

One more note – so many are commenting on how funny this guy is (footnotes are worth the read alone) but this guys advice is down right ethical and that is hard to come by in the marketing realm these days. I have found Scott to be exceptionally ethical in every way. Anonymous Jay – Thanks for the review.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

MARCH 16, 2021

Blogger and author Neal Schaffer is an outlier at 220,000. Affiliate sales support independent publishers. co-hosting a webinar or conducting a podcast interview), many B2B influencers are analysts, journalists, or work for brands, and may not even view it as ethical to charge for their endorsement.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? As she reports, each of them has included a personal ethics statement on an “about me” page. Personal ethics statements do no harm, and can do much good.

Ethics 100

Ethics Personalization Transparency Blogger 100

Hubspot

JANUARY 20, 2011

The entertainment software company Electronic Arts Inc has published a series of videos showing real moms’ reactions to the violent game. Clearly, this campaign has caused a big controversy online, questioning the ad’s ethics. This is the reasoning behind the latest Dead Space 2 ad campaign called, Your Mom Hates This.

Ethics 28

Ethics Buzz Blogger Hubspot 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

JANUARY 15, 2014

Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. White Hat SEO: An old-school, but entirely relevant, term used to describe the only proven way to win the Google game: Publish quality content, build relationships with other bloggers, maintain your community, and repeat.

SEO 28

SEO SERP PageRank eCommerce 28

Outgrow

SEPTEMBER 8, 2022

So if you’re just some random blogger or website, may not get accepted, because they may not consider it a reliable site, and you can get a lot of those for cheap. Try to get articles published on those sites, those are kind of important, and a lot of fundraising-type articles usually don’t work.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Envy

OCTOBER 12, 2021

British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s and has won several prestigious awards for his work including The Legends of CyberSecurity – Grand Prix for best overall security blog and the Best Cybersecurity Podcast at EU Security Blogger Awards in 2019.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Golden Spiral

JANUARY 13, 2022

HubSpot ’s statistics demonstrate the more you publish, the more traffic you receive. Companies that publish about four times per week produce 3.5 times more traffic than those that publish only once per week. Only one of your team members may be the full-time “blogger.” Plus, it generates three times as many leads.

Statistics 62

Statistics Custom Publishing Trade Show Ethics 62

Webbiquity

JULY 22, 2014

Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell. The 10 best ways to pitch a blogger by ragan.com. This shift has led to today’s emphasis on “social” PR.

PR 100

PR Paid Content Blogger Outreach 100