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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Maureen Alley: Never tweet what you wouldn't say in person.

Ethics 100
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The Complete List of Professional Journalism Groups and Organizations

ClearVoice

Professional journalistic groups and organizations are committed to supporting and promoting the free practice of journalism and are committed to displaying high standards of ethical behavior in their reporting career. The IWMF supports female and minority journalists, who are an essential part of the free press industry.

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Growing Ecommerce Business in 10+ Free Ways

Outgrow

All you have to do is shortlist influencers, preferably micro-influencers , who fit your niche and brand ethics. Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. 8 Distribute Press Releases and Create a Press Kit. Study how connected they are to their audience.

eCommerce 101
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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

A brand’s online reputation can win it good press or bad press. Press releases are a time-honored tool of public relations , and they can be used in this way. Fake reviews and even fake bloggers, talking up a product or service, are sometimes employed. Of course the ethical boundaries are very fuzzy here.

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25 outreach tools that can take your business to new heights

Biznology

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. Over 2 million blog posts are published each day. MyBlogGuest. FollowerWonk. Google Alerts. Little Bird.

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Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Describe an ethical conundrum and ask readers to contribute solutions. Blog this on Blogger. Share this on del.icio.us.

Tips 100
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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

” He was among the first in the trade press to recognize the significance of social media. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Ethics and Content Marketing: Ex-BW Writers Weigh In. Related posts: “Content Is Power”: Q & A with Mark W.