The harsh marketing truth about online reviews
grow - Practical Marketing Solutions
JULY 8, 2015
Yet when reading reviews we tend to believe (for the most part) the person leaving the online review even though their favorite color is puke green and they despise bacon (gasp!).
Nutrition Byte: Conscious PR Choices on the Social Media Plate
JUNE 29, 2012
where one person isn’t wearing multiple sous chef hats of responsibility and accountability). Despite public perception of PR being somewhat glamorous—or alternatively, the occupation of carefree and unethical scoundrels—in fact it’s a demanding role, not for the faint of heart.
PR Pitching 101: Is Personalization Gone?
PR Meets Marketing
JANUARY 14, 2008
Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. Wow, this journalist email list is GOLD, shame I'm too ethical to do anything with it . But this non-personalized approach surprised me.
Binary Byte: Shading Your Online PR; Managing Black and White Imperatives
OCTOBER 25, 2012
Evolving into a social business holds so much promise and opportunity from an integrated communications and public relations perspective. I mean of everything related to a business, social or bricks-and-mortar.
Much Ado About Social Media Followers Who (May) Turn Into Customers
FEBRUARY 8, 2012
Add to that the new career ethic, which encourages employees to stay no longer than a few years at any company, the antithesis of the job-for-life dynamic of prior generations. Followers are wedded to an individual Twitter account – and that’s usually a person.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.
A reading list for aspiring knowledge workers. Future Tense:
Buzz Marketing for Technology
JULY 9, 2008
Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools.
100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
I believe that the next "big thing" will be a greater sense of personalization and location-based offerings. Scott Abel They will (in 2010) increasingly begin moving toward providing personalized, location-aware, device-independent content (content that can be formatted on-the-fly for whatever device the user needs/wants to use - iPhone, laptop, print, etc.) They'll see it as a way to engage consumers and generate some publicity.