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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I want people to know there is a person behind RD+B who they can connect with.

Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

In other words, people are more likely to try a new restaurant that has well-written customer commentaries, regardless of the reviewers’ opinions. So why should online opinion – expressed in customer reviews – not be subject to the same type of editorial scrutiny?

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

His opinion piece is easily one of the most fascinating articles I’ve read in the past five years. I hope you enjoy these insights as much as I did … As a blogger, I felt like a monarch . “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested.

“You’re Creeping Me Out!” The Dark Side of Social Networking

grow - Practical Marketing Solutions

Things are about to get personal. Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. That’s a little too personal.

9 Questions You MUST Ask Before Hiring a Freelance Blogger

Hubspot

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger.

Someone’s making money off your copyrighted content (But it isn’t you)

grow - Practical Marketing Solutions

Recently, several bloggers, including Mark Schaefer, discovered that their original, copyrighted content was being sold to unsuspecting companies for their use without the knowledge or permission of the content creators. By Kerry Gorgone, {grow} Contributing Columnist.

Is It Morally Okay to Ghostwrite Thought Leadership?

Contently

Of course, years later, I conveniently forgot that promise as I found myself working in a PR agency, drafting comments and opinion pieces on behalf of so-called “thought leaders.” In that case, shouldn’t the opinion piece be written by the person who gets the byline?

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.”

How to be a friendly ghost (blogger, that is)

grow - Practical Marketing Solutions

Other contributors, including Danny Brown , John Bottom , and Michele Linn , suggest it's more appropriate to ghost blog for a “brand” instead of a person. Tags: best practices ethics blogging You know what is so cool?

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. Personal Productivity Improvement =. Personal Knowledge Management. Personal KM.

FAQ 2

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) just my opinion.

Class 77

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them. Plus, it’s easier and more engaging to write like a person and not a corporate entity.

Does Amanda Chapel matter?

grow - Practical Marketing Solutions

. The mysterious, mean-spirited, self-proclaimed “strumpette&# Amanda Chapel is the most divisive personality in the social media movement. It’s typical for her to characterize many of her A-List blogger targets as: “Baby babble&#. so I’ll offer an opinion. .

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

As a result any company who puts a 'Follow me on twitter" and links away without getting return traffic from those social networks is doing it without a clear vision --at least in my opinion.

The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

They also need to learn how to interact Online in responsible and ethical ways. Liz, As a fellow educator, blogger, social networker, I agree that this topic is near and dear to my heart and trying to articulate what something like a 21st Century Classroom looks like (especially when I am not quite sure myself) is like trying to explain the color green to a visually impaired person who may have once seen blue and yellow. Thinking Blogger Awards.

How to create B2B social media policies

Chris Koch

obey your local laws, behave ethically, etc.) is the personal [Blog, Space …] of [Name] and only contains my personal views, thoughts and opinions. It should be clear that this is a personal effort, not a corporate one. People need to know that taking personal responsibility for their actions is the best guideline of all. Social media is not just a place for broadcasting opinions. Separate opinion from fact.

Oracle’s Updated Social Media Policy

Paul Gillin

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies–including the Acceptable Use Policy, Information Protection Polic y , and Copyright Compliance Policy–apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Dated 11/22/10.

Oracle’s Social Media Policy

Paul Gillin

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies – including the Acceptable Use Policy, Information Protection Policy, and Copyright Compliance Policy – apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior.

The 7 Deadly Sins of Blogging

WebMarketCentral

Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers. It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts.

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

< £ Salon Bloggers & > June 15, 2006. -->. Personal KM. Personal Productivity. Ecospheric Ethics. The thoughts expressed herein are strictly those of the blogger. clever, concise political opinion (most readers prefer these consistent with their own views). personal stories, experiences, lessons learned. Dave Pollards environmental philosophy, creative works, business papers and essays.

How to Save the World

Buzz Marketing for Technology

Personal Knowledge Management. Personal Productivity. Activism: What Else You Can Do Personally. Personal Knowledge Management. Personal Productivity Improvement & GTD. Ecospheric Ethics. The thoughts expressed herein are strictly those of the blogger. clever, concise political opinion consistent with their own views. personal stories,experiences,lessons learned.

How to Save the World - PKM An Update

Buzz Marketing for Technology

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. Personal Productivity Improvement =. Personal Knowledge Management. Personal KM.

FAQ 2

PKM and the Organization - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > September 27, 2006. -->. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). These mechanisms include: Customizable, easy-to-use, context-rich personal workspaces. Personal KM. Ecospheric Ethics.