Leadspace

JANUARY 4, 2017

PR Analytics from Cision or Trendkite. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. They just don’t trust, give credibility to (never mind loyalty, goodwill, or brand reputation to) the ad and promotional stuff like they used to. What DO they trust? The INFLUENCERS. Journalists.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Marketing/Comm/PR.

B to B 40

B to B Paid Content Social Media CMS Development 40

Marketing Insider Group

SEPTEMBER 22, 2011

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But it’s not enough just to support bloggers. I like numbers. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Here's an example from the blogger survey. Consistently wins. Whatever you do or produce, do it consistently (just like a media company).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62