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5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce

Modern Marketing

If you want to get an analyst, reporter or blogger’s attention, be sure to reach out several weeks in advance. It gets hectic so cell phone numbers, photos (in case you’ve never met the person), extra pens, briefing materials, and any other form of back-up material is a must. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media.

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The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise

Modern Marketing

Is this a role for PR? PR and AR are no exceptions. The landscape of journalists and analysts, which used to be fairly easy to define, is now more crowded with bloggers, consultants, and many more “experts” and “gurus” on Twitter. For most, influencer relations will indeed fall to the PR and AR department. Do you see this person frequently popping up in relevant LinkedIn discussions answering questions and offering advice?

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Trending Sources

Content Strategy Visualized – The Blog Tree Sprouts New Growth

B2B Marketing Insider

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. And I was truly honored when Joe sent the email to me and the list of fellow bloggers earlier this week telling us that we would be included in the New Blog Tree.

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“The Message is the Messenger” [Infographic]

Modern Marketing

Change” is also the lead character in today’s Eloqua + JESS3 infographic. “The The Message is the Messenger” examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. What we found is the rise of the personal brand.

Marketing Wisdom: In the end, it’s all about…

B2B Lead Generation Blog

He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog. They have to affect change, and will risk everything to make their vision reality.”. – The Last Blog Post: 5 Lessons I’d Leave Behind by Paul Roetzer, PR 20/20. It’s in the flaws of our products that our customers really see the personality of our company.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But it’s not enough just to support bloggers. Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person. Best of B2B Marketing. April 2010.

Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree

B2B Lead Generation Blog

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Your PR team was aware of most of these as it often had a hand in generating those placements. My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco.

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