3 Ways Data’s Popularity Is Changing Business
FEBRUARY 23, 2011
The idea of implementing a lead management process tied to quantifiable metrics was unheard of, much less measuring marketing success by its contribution to topline revenue. At Eloqua we call this movement Revenue Performance Management.). Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this.