Best Social PR Guides and Tips of 2010 (So Far)


And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan.

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Best New B2B Marketing Blogs – The Blog Tree (Infographic)


The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. ” You can find the interactive PDF version of this very cool infographic here or in Joe’s post.It’s great to see some familiar names like Pam Moore The Marketing Nut , Mack Collier , Savvy B2B Marketing and B2B Bloggers on this year’s tree, as well as a lot of new blogs to check out.

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Trending Sources

What Your Business Needs To Know About Google+

Modern Marketing

For instance, I have an Old Colleagues circle and an Eloqua circle. How To Add +1 Button to Blogger – A guide from Blogger. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web.

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The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

Eloqua focuses tirelessly on visual communications. We’re calling today’s visual is The Blog Tree: New Growth edition because it celebrates a very important group of bloggers. View more documents from Eloqua. B2B Bloggers.

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Eloqua’s Innovative Blog Tree

Paul Gillin

Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. According to Eloqua content director Joe Chernov : Our vision is to make this graphic as interactive as possible.

Best Social PR Guides, Tips and Tools of 2010


Effectively connect with bloggers and other key online influencers in your industry? Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars.

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5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce

Modern Marketing

If you want to get an analyst, reporter or blogger’s attention, be sure to reach out several weeks in advance. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. Come by the Eloqua booth (#911), grab a cup of coffee and say hello. 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

EloquaEloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Blogger.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest.

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Seven Ugly Truths About Content Marketing

Modern Marketing

I believe earned media is the new media for modern marketers: PR folks are now working on placement not only with reporter from national or regional publications, but also bloggers, Twitter influencers, and other new media targets.

Content Strategy Visualized – The Blog Tree Sprouts New Growth

Marketing Insider Group

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. And I was truly honored when Joe sent the email to me and the list of fellow bloggers earlier this week telling us that we would be included in the New Blog Tree.

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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

Modern Marketing

As digital disrupter and technology blogger Travis Wright noted last week , Interact 2014 is “one of the biggest events for digital marketers of the year” It’s also one of the few marketing conferences for both B2C and B2B marketers.

20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation.

Marketing Automation is Not Marketing Strategy


Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”.

11 Infographics Marketers Should Keep Near Their Desks

Modern Marketing

The Blog Tree highlights the roots and connection between business bloggers of all stripes. 11 Infographics Marketers Should Keep Near Their Desks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Everyone is Talking about Social CRM. Few are Doing It.

Modern Marketing

This real need has catapulted social CRM into the limelight, making it a favorite discussion of panels, webinars and bloggers. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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How Much Should You Pay For Content?

Paul Gillin

Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase.

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“The Message is the Messenger” [Infographic]

Modern Marketing

Change” is also the lead character in today’s Eloqua + JESS3 infographic. “The Take Todd Defren of SHIFT Communications (Eloqua’s PR firm). PR-Squared is an immensely successful blog, so we tagged him “blogger&# third. by Joe Chernov | Tweet this.

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Marketing Wisdom: In the end, it’s all about…

B2B Lead Generation Blog

He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog. The important thing is not to forget that I am writing for people, not just suits.”. – The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua.

5 Marketing Problems Google+ Says It Can Solve

Modern Marketing

As an example, Oestlien spoke about how Macy’s hosted a Hangout hosted by fashion bloggers, tying directly to consumers interests. Follow Eloqua on its brand new Google+ page for more news, analysis and more.

Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree

B2B Lead Generation Blog

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3.

The Revenue Performance Management Bandwagon

Modern Marketing

But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. Re-position Eloqua as the business and thought leader of RPM. We relentlessly evangelized RPM at every opportunity – Eloqua Experience, Success Tours, analyst briefings, and with customers. by Brian Kardon | Tweet this.

Content Creation Tips from a Texas Garden

Modern Marketing

Asking an advocate to be a guest blogger is a huge compliment to them and infuses your content with a fresh perspective. Check out Eloqua’s Grande Guide to Lead Nurturing to keep your relationships flourishing! by Mindy Barenblat | Tweet this.

The Last Blog Post: The 4 Metrics That Matter

Modern Marketing

I’ve been a print journalist, a blogger and a reporter for Eloqua. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content.

5 Big Marketing Fails of 2011

Modern Marketing

But the size and scope, along with the amplification of social media and bloggers, puts some marketing blunders on a grand stage. 5 Big Marketing Fails of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly.

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To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

If your video contains information of interest to bloggers with a wide reach, determine if their site coincides with your goals and connect to see if industry influencers would be interested in sharing your video in original or guest posts.

Most Exciting Marketing Technologies to Adopt in 2017


Bloggers. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016.

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Social Media Success Stories

Anything Goes Marketing

Great success indeed - Eloqua crew welcome in Atlanta anytime!! Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

from one of my favorite bloggers, @ leeodden [link] | Great post! juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi.

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Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO.

Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer.

The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise

Modern Marketing

The landscape of journalists and analysts, which used to be fairly easy to define, is now more crowded with bloggers, consultants, and many more “experts” and “gurus” on Twitter. The Mobile or Social Media space, for example, has hundreds of bloggers. The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Thinking of Starting a Twitter Chat? Read this First.

Modern Marketing

Blogchat Weekly chat for bloggers by bloggers. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Here's an example from the blogger survey.

14 Sanity Saving Apps For Business Travelers

Modern Marketing

Sam Fiorella , Chief Marketing Sensei at Sensei Marketing and blogger at 12 Most. Lastly, the Chatter mobile app from helps me keep on top of what’s happening with my Eloqua colleagues around the globe.

How to Score a Guest Blog Post

Modern Marketing

He’s the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the Editor-In-Chief of B2B Bloggers. Many people are unsure how to approach an influential blogger, though.

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10 New Facebook Features Your Brand Needs To Know

Modern Marketing

Mike Axinn, Editorial Director at Involver and today’s guest blogger, provides a rundown. Full Disclosure: Involver is an Eloqua client.).

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Marketing automation solutions like Eloqua manage opt-ins and content, all directly linked back to lead generation and sales acquisition costs. Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

But it’s not enough just to support bloggers. Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even is getting into the lead nurturing space. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals.

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3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

By having these conversations, the company is humanizing the Eloqua brand and showing genuine interest in the organizations that use its products. Once upon a time, public relations was about getting coverage.