The Complete Display Ads Overview For B2B Marketers


Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. Ready For Display Ad Success?

New Blogger? Get Started on

Marketing Action

For bloggers with limited technical experience or no time to spend on that aspect of managing a website, is the way to go. The first step to becoming a WordPress blogger is to register your account. The post New Blogger?

Trending Sources

The Business Blogger's Ultimate Guide to Mastering Lead Generation


Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog's homepage. Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal.

Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk

Modern B2B Marketing

by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. One of the most effective ways to access this larger audience is through highly targeted display advertising.

How the Long Tail AdWords Approach Works for Blogger Outreach


Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Image via CrunchBase.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 21 Ways Bloggers Engage by Heidi Cohen. Huge List of Useful Tools for Bloggers by ShoutMeLoud.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)


Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display).

10 TED Talks to Watch to be a Better Marketer


According to Forbes, Seth Godin is “a demigod on the web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. It’s an untapped quality within all of us, and we’re given an opportunity to display it every day.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Display is more than performance, it’s also branding.

From Scratch: Four (Free) List Building Strategies


And in interviews with highly successful bloggers, every one recommended popups, menus, popovers, sliders and “ Multiple CTAs: Give readers infinity+1 opportunities to subscribe.”. Your call to action is prominently displayed.

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A Brief Timeline of the History of Blogging


Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. 1998-2001: More resources for bloggers. Blogger, c. That month, blogger Heather B.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. I did my last one on online display in the fall. We will be enhancing our outreach with more influential bloggers and editors.

34 Compelling Content Marketing Stats and Facts


The most-trusted types of online promotional content include peer reviews, natural search results, and brand Web sites, while display advertising and push text messages are the least trusted.

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Book Review: Blogger -- Beyond the Basics


If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

18 Ways to Promote Your White Paper for Lead Generation


Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Online Display. Well, your firm has written and produced a white paper.

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17 Ways to Promote Your White Paper for Lead Generation


Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. Online Display.

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83 Exceptional Social Media and Marketing Statistics for 2014


Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social).

4 Examples of Content Curation Done Right

Modern Marketing

In the continually changing communications market, Alcatel-Lucent’s Enterprise group needed to display thought leadership and provide fresh, innovative ideas for customers and prospects.

How Do You Choose a Blog Platform?

Writing on the Web

With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

You can display topics, hashtags and mentioned people. You join as a blogger. I have found this to be a great way to find stuff to share and also to connect with some great bloggers out there.

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Six Best Practices for Marketing with White Papers


It’s extraordinarily unlikely that your white paper will be the first ever written on a specific topic, so before diving in and writing, conduct some research to discover what’s already been written by analysts, journalists, bloggers, and competitors.

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9 things you can do today to improve your Google search results


OK, let’s start: Go Rewrite As Many Titles as You Have Time For Right Now : According to Moz , “Google typically displays the first 50-60 characters of a title tag. And, don’t start your blog in or on or on Blogger/Blogspot, but on your own domain.

How I Find Royalty-Free Images for My Blog Posts

B2B Marketing Traction

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) The details about that Creative Commons license are displayed for review. Photo from Flickr - Some rights reserved by Horia Varlan.

Smart Agency Tips: How to Design Better Websites for Your Clients


Web design blogger Elaine Griffin recommends sending a questionnaire to prospective clients, with items such as: “When someone views your logo, site, and social media (your brand), what do you want their first impression to be? “We need a good website, can you just make it for us?”

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. Many businesses view Twitter as opportunity to display customer service excellence.

Search Traffic Declining? You’re Not Alone (and What to Do About It)


Both Google and Bing are now displaying fewer than ten organic search results on certain queries: eight, seven, even as few as four in some cases.

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012.

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5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

This is often a common problem for many bloggers and marketers in almost every industry. Don’t know what to write about when it comes to your B2B website’s blog? However, there are a few areas that any company is able to cover on their blog.

15 Expert Guides to WordPress: Tips, Techniques, Plugins and More


Rachel Butts supplies a tutorial on how to use the Display Widgets plugin to “display different widgets on different pages, thus allowing you to have custom sidebars on your WordPress site.”

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The 21 Best Content Curation Tools


What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. For bloggers, add a share button to posts to make it easy for others to Flip.

12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About


As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. 3) Impressions and Clicks for Display Ads.

Introducing “The Blog Tree: UK Edition” [Infographic]

Modern Marketing

It helps our audience discover new bloggers that relate directly to an area of their professional interest, and in doing so it continues a signature brand that we introduced over a year ago. Called The Blog Tree: UK Edition, our latest infographic centers on bloggers in the UK.

10 of the Best Web Analytics Guides and Tips of 2013


To bloggers? As the old b-school maxim goes, “you can’t manage what you can’t measure.” ” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability.

The 7 Elements of Graphic Design, and How to Apply Them


Rikard Rodin, a graphic designer and blogger with over 15 years of design experience, explains that lines can form the underlying architecture of your project. Shape in Action: The humble circle has always been a popular, trusty way to display information in a clean, unified composition.

Inside a Social Media News Release


Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. So, the QuickLinks are a short-cut to what the blogger wants. Well, remember how brief, concise, and minimal the blogger email pitch was?

Fake News Might Kill the Future of Native Advertising

Content Standard

Research firm IHS predicts that by 2020, 63 percent of mobile display advertising will be native. The blog post praises a sticker book from Pinhole Press, complete with beautiful photography of the bloggers’ kids using the product.

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The 26 Best WordPress Plugins


In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. Add multiple versions of an article title that will be randomly displayed in any post list.

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A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

What it is: To paraphrase CMI founder Joe Pulizzi ‘s definition, native advertising is an in-stream, pay-to-play technique that enables brands to display their credible, information-based content on relevant third-party sites. No brand can exist in a vacuum.

The 29 Best Social Media Monitoring Tools


For sites that don’t display social media share button numbers, just paste the web address into SharedCount. Sample review: “This site lets you find out how many times a URL was shared, as well as the journalists and bloggers who shared it.”

17 of the Best WordPress Plugins for Marketers


To help bloggers focus on their words without having to constantly drop out of DFWM to implement basic formatting, this plugin introduces important features like spellcheck and paragraph styling. 40,296. That's the number of plugins on WordPress.