Trending Sources

The Complete Display Ads Overview For B2B Marketers

bizible

Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. Ready For Display Ad Success?

Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk

Modern B2B Marketing

by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. One of the most effective ways to access this larger audience is through highly targeted display advertising.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog's homepage. Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal.

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999.

The Native Advertising Trend: Hot or Hoax?

grow - Practical Marketing Solutions

Traditional ads that display on blogs and publisher’s sites are easy to spot. More successful bloggers are accepting payment for posts and links, and establishing all manner of sponsorships and partnerships whereby they promote and write about companies and products for pay.

Work with Bloggers

Aggregage

I’m often asked about whether it’s necessary to work with bloggers when you create a topic hub. However, the practical answer is that it’s always better to work with bloggers and other content sources rather than just taking their content without any outreach. But it is still seems better to work with bloggers. The strict answer is that likely it’s not an issue if you abide by certain use principles.

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Feed the beast: 7 practical tips to improve your blog’s search ranking

grow - Practical Marketing Solutions

The in-depth articles are mainly displayed for large publishers but Google said it will also consider smaller publishers for these articles. Promote Your Content through Blogger Outreach. Blogger outreach is not about sending mass emails to hundreds of bloggers.

10 TED Talks to Watch to be a Better Marketer

Act-On

According to Forbes, Seth Godin is “a demigod on the web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. It’s an untapped quality within all of us, and we’re given an opportunity to display it every day.

The greatest content marketing case study in history

grow - Practical Marketing Solutions

There, in a magnificent electronic display as tall as a building were their photos! Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. By Mark Schaefer.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 21 Ways Bloggers Engage by Heidi Cohen. Huge List of Useful Tools for Bloggers by ShoutMeLoud.

Sponsored content and the economics of trust

grow - Practical Marketing Solutions

The reasons are compelling: 25 percent more consumers looked at sponsored articles than display ad units. Last week I was reading a post from one of my favorite bloggers. I trusted this blogger but felt I had been lured into a trap.

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From Scratch: Four (Free) List Building Strategies

Act-On

And in interviews with highly successful bloggers, every one recommended popups, menus, popovers, sliders and “ Multiple CTAs: Give readers infinity+1 opportunities to subscribe.”. Your call to action is prominently displayed.

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A Brief Timeline of the History of Blogging

Hubspot

Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. 1998-2001: More resources for bloggers. Blogger, c. That month, blogger Heather B.

How to Use Native Advertising Without Getting Fined by the FTC

grow - Practical Marketing Solutions

If you’ve been to BuzzFeed’s site lately, you’ve definitely seen native ads on display next to actual site content. Either way, they won’t see traditional display ads. If you’ve been to BuzzFeed’s site lately, you’ve definitely seen native ads on display next to actual site content.

The profound power of five blog readers

grow - Practical Marketing Solutions

She displayed a chart displaying the lowly results of her blogging efforts. And it was at this point that Dr. Ackerman delivered the line at the conference that received a thunderous applause from all the hard-working bloggers in attendance: “Yes, I only had 4.5

34 Compelling Content Marketing Stats and Facts

Webbiquity

The most-trusted types of online promotional content include peer reviews, natural search results, and brand Web sites, while display advertising and push text messages are the least trusted.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display).

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Display is more than performance, it’s also branding.

Why working in marketing makes you bitchy

grow - Practical Marketing Solutions

I’m not a big fan of the word, but I understand that there is some expectation to display some human emotion in our content and campaigns. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. A lot is made of being “authentic” in marketing today.

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Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social).

How Do You Choose a Blog Platform?

Writing on the Web

With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. I did my last one on online display in the fall. We will be enhancing our outreach with more influential bloggers and editors.

Is content swiping smart marketing or brand desperation?

grow - Practical Marketing Solutions

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The race to publish meaningful and relevant content is furious.

Five important lessons on the economics of social media

grow - Practical Marketing Solutions

At this point I was hiring my first regular bloggers to contribute to {grow}. He blogged on {grow} for almost two years, the second-longest tenured blogger behind Mars Dorian. Here was a deep personal connection on display, two people who would support each other over a lifetime.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.” By Mark W. Schaefer.

4 Examples of Content Curation Done Right

Modern Marketing

In the continually changing communications market, Alcatel-Lucent’s Enterprise group needed to display thought leadership and provide fresh, innovative ideas for customers and prospects.

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

When Michael Stelzner of Social Media Examiner discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. Event Photos and You Brands and Bloggers: Keep Your Sponsored Content Legal.

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield. Google also looks for a description which is not used for indexing but is displayed in search results.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

You can display topics, hashtags and mentioned people. You join as a blogger. I have found this to be a great way to find stuff to share and also to connect with some great bloggers out there.

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25 ideas for your social media network strategy

grow - Practical Marketing Solutions

In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.”

The 21 Best Content Curation Tools

Webbiquity

What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. For bloggers, add a share button to posts to make it easy for others to Flip.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. Online Display.

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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For years and years my company’s bloggers were copying and pasting text from Microsoft Word into HubSpot’s blog tool and getting all the punctuation screwed up. If you are just a little old B2B blogger like me, you are going to be blown over by fire hoses like HubSpot.

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Six Best Practices for Marketing with White Papers

Webbiquity

It’s extraordinarily unlikely that your white paper will be the first ever written on a specific topic, so before diving in and writing, conduct some research to discover what’s already been written by analysts, journalists, bloggers, and competitors.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Online Display. Well, your firm has written and produced a white paper.

Paper 101

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

This provides convenience for the reader and also adds an element of social proof if you display how many shares the post has received. Mr. Dodd is commenting on a post from another blogger (me!), Mr. Dodd is commenting on a post from another blogger (me!),