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How Content Marketing Can Affect Your Personal Brand

Brandpoint

Marketing and communications consultant Arik Hanson adds to his cache as a blogger and lecturer by also providing The Talking Points Podcast , a monthly discussion about social media marketing trends, along with his blog. 2. Stay on top of your website and keep the pages current and fresh.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Today''s guest blogger is Ruth P. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.

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Does Renting Email Lists Make Sense Any More?

The Point

Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. But list managers have priced themselves out of the market. Does the rented email list have a future? Are you having success with email lists, and if so, why?

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Some of it is direct marketing, such as email, display, and PPC search. And all presumably reinforce each other in providing marketing content that delivers cogent messages in a variety of venues and with a variety of purposes. Christopher Hosford is a frequent guest blogger for ViewPoint. It’s hard to believe.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Boston, MA – [link].

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The Compensation Conundrum

ViewPoint

We're pleased to have Ginger Conlon join us as a guest blogger today. Ginger is editor-in-chief of Direct Marketing News. Tales of the disconnect between sales and marketing have long been told. Contact her at ginger.conlon@dmnews.com or @customeralchemy.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Updates shared in this group consist of information about lead generation as it pertains to online marketing, CPC, social media, mobile, direct marketing, etc. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members. Official Direct Marketing Association – 22,190 members.

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