Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. How can you make your writing interesting, more like a good movie or book? I’ll be sharing more tips on writing compelling stories shortly. Blog this on Blogger. Digg this!

3 Tips for Better Blog Writing

Writing on the Web

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Be consistent with your blog writing schedule. I don’t know any successful blogger who doesn’t struggle with these three things. Blog this on Blogger. Digg this!

Trending Sources

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? You’re writing for people, not search engines. Blog this on Blogger.

Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Blog this on Blogger. Digg this!

How to Write with Your Right Brain: 5 Tips

Writing on the Web

?? One of the smartest things you can do to keep up with blog writing is to use your brain well. The third thing I do in the morning when I get up is write on one of my blogs. Here are 5 tips for being more creative and productive with your writing tasks. Blog this on Blogger.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Werent you worried about a shortage of readers and topics to write about? My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Then, he writes succinctly and effectively.

Serial Writing Formula: 1=5+2=7+1

Writing on the Web

I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. I also am writing a press release with the 6 steps included. So this is the start of another series: How to Write a Series of Articles for Marketing. Blog this on Blogger.

How PR and Social Media Can Work Together


The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic.

PR 77

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Are you writing with feeling? Next time you review your writing, try to identify possible feelings in the reader. I wonder how many of you think about negative things to write about. Emotional Writing. For many content creators, writers, bloggers, that is risky.

Writing Web Content: 5 Simple Steps for Results

Writing on the Web

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. Write a few sentences out about the problem. Blog this on Blogger.

How to Start a Blog Serial Writing Project

Writing on the Web

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Then, at some point in my writing career I got lazy. I fell in love with the “Make a List&# writing school.

The Nine Best Reputation Management, RSS, and Social Search Tools


Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. 2) Digg. Digg Reader is a tool for keeping up with sites and blogs. 6: The 24 Best Online Writing Tools and Apps. #7:

RSS 14

Fulfill your resolution to blog in 11 steps


More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blogger.

What Your Business Needs To Know About Google+

Modern Marketing

How To Add +1 Button to Blogger – A guide from Blogger. 50 Random Thoughts On Google+ — Chris Brogan writes up 50 random thoughts on the new social platform.

Google 107

Best Social PR Guides and Tips of 2010 (So Far)


And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan. Digg this!

PR 52

Content Curation: How to Become a Thought Leader

Writing on the Web

I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Blog this on Blogger. Digg this! Business Blog Writing and Content Marketing: Come on, light my fire!

Content Marketing with Stories: Better than Facts

Writing on the Web

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Digg this!

Digg 58

Why You Should Be Happy Before You Blog

Writing on the Web

Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get clarity, and then go into the right mindset before writing a word. Blog this on Blogger. Digg this!

Content Checklist: Don’t Publish Without It

Writing on the Web

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is similar to what I write about in my ebook, Content Marketing with Blogs. Blog this on Blogger.

Best Social PR Guides, Tips and Tools of 2010


Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. Digg this!

PR 47

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. I like to cite studies whenever I write about a concept, to prove my point. You are writing one regularly, aren’t you?

Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Blog this on Blogger.

Punk Chihuahua Reveals 4 Secrets to Better Blogging

Writing on the Web

Blog this on Blogger. Digg this! About Blogs Content Marketing How to.Tips On Writing Better Writing Great Blog Content Attracting Clients blog content blog marketing blog writing business blogging content marketing with blogs Writing for the WebHow’s your content marketing with blogs ? Are you brilliantly blogging several times a week? There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway.

Digg 27

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. How can you write blog posts that stimulate readers to think and even actively participate?

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. Blog this on Blogger. Digg this!

Content Marketing Tips: Find Your Online Voice

Writing on the Web

I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. It’s one thing to write what you know. But here’s the tricky part: How do you write it the way you’d speak to an ideal client that you know really well? Write like you speak, only without all the grammar mistakes. Blog this on Blogger. Digg this!

Blogger’s Block Strikes Blog Squad…Blogger Bites Back

Writing on the Web

I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts. Digg this!

Content Marketing Videos: Speak to Problems First

Writing on the Web

What’s the best way to write a script for a video ? Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. Blog this on Blogger. Digg this!

Video 55

What’s Missing in Content Marketing: Who and Why

Writing on the Web

People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Or, as David Meerman Scott writes on his blog, people are still writing gobbledygook. Blog this on Blogger. Digg this! Content Marketing with Stories: Why We Tell Lies… Business Blog Writing and Content Marketing: Come on, light my fire!

Digg 27

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

I suggest writing an informal message using the personal pronoun “I.&# Without rewriting the entire article, this could be accomplished by writing an introduction using “I&# and talking about the work she does with clients. Blog this on Blogger. Digg this!

When Business Blogging Works Too Well…

Writing on the Web

The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. With all the new clients, I don’t have time to blog about blogging, or write about writing on the web, and share as much as before. Blog this on Blogger.

Content Marketing with Stories: Why We Tell Lies…

Writing on the Web

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I tried to hide the fact that I was not long out of graduate school and was sole-proprietor of a writing service with only 6-month’s Internet experience. I believed that my writing products would sell themselves. Blog this on Blogger. Digg this!

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Blog this on Blogger. Digg this! Content Marketing Online Marketing Social Media Stuff Writing Great White Papers Attracting Clients ebooks Twitter Web pages white papers writing on the web

Paper 40

8 Blog SEO Tips for Top Search Results

Writing on the Web

Write at least 300 words. Sometimes this happens when I write about topics that don’t really have synonyms like Facebook , or “ search engines.&#. Blog this on Blogger. Digg this! Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. No More Geek-Speak: SEO for Smart Bloggers. What are the most important SEO tips for your blog to get good search results?

A Tale of Two Websites: Good/Bad Content

Writing on the Web

What you write on your site has to be compelling. Blog this on Blogger. Digg this! Writing Web Content: 5 Simple Steps for Results. Coaching/Personal Development Content Marketing On Writing Better Online Marketing Attracting Clients Writing for the Web

Digg 36

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

Writing magnetic headlines is crucial. I found the blog to be a great inspiration for my own writing and blogging, it gave me some ideas and a bit of a wake up call about my own lazy habits in writing!… Blog this on Blogger. Digg this!

Digg 55

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Blog this on Blogger. Digg this! Writing Web Content: 5 Simple Steps for Results.

How to Write a Social Media Policy


Digg, StumbleUpon, Reddit, etc.). Guidelines for Content creators (bloggers, presenters, video, podcasts etc.). Digg this! Why is having a social media policy in place so critical?

Content Marketing Tips from Computer Games

Writing on the Web

If you write content designed to trigger action in readers, pay attention to this. Blog this on Blogger. Digg this! What can we learn from online computer games about content marketing for business? A lot, apparently.

The Sociology of Social Media: TED TV Talks

Writing on the Web

Blog this on Blogger. Digg this! Attracting Clients Content Marketing Social Media Stuff social media marketing video marketing Writing for the WebHaving fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll.