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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. In 2016, I believe that content marketers will move beyond storytelling into story creation through experiences.

Is Your Content Boring? Here’s 6 Steps To Great Content

Marketing Insider Group

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready.

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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Firms need to differentiate through brand experience. Douwe Bergsma ( @ douwebergsma ) of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be 1) scientists 2) storytellers and 3) army generals.”

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Interactive content and visual storytelling. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. And it's STILL a big differentiator! Freelance Content Creator / Blogger / Copywriter.

B2B Blog Q&A: The blog's voice, mine or the business?

MLT Creative

Guest Post by blogger and author, Mark W. We received this great question from Josh Cantrell, a B2B blogger. When you get right down to it, your "voice" is the key differentiator for your blog -- it probably makes the difference on whether somebody even reads your blog or not.